Advertising adstock or advertising carry-over is the prolonged or lagged effect of advertising on consumer purchase behavior. Adstock is an important...
9 KB (1,264 words) - 20:41, 25 April 2024
Marketing mix modeling (section Media and advertising)
statistical techniques allows marketers to account for advertising adstock and advertising's diminishing return over time, and also to account for carry-over...
34 KB (4,714 words) - 21:09, 17 October 2024
Television advertisement (redirect from Television advertising)
as McDonald's was sued by his son, Dodd Mitchell Darin, in 1989. Advertising adstock Attack ad Direct response television FAST marketing Jingle Promo...
39 KB (4,288 words) - 11:09, 17 November 2024
Annoyance factor (redirect from Advertising annoyance)
of annoyance dynamics. General Ad tracking Advertising Advertising adstock Advertising campaign Advertising media selection Advertorial Ambient media Audience...
42 KB (2,983 words) - 21:46, 13 November 2024
Promo (media) (category Advertising by medium)
information can interfere with communication. Advertising Promotion (marketing) Sponsor (commercial) Advertising adstock Radio commercial Marketing Commercial...
4 KB (609 words) - 21:33, 4 August 2024