to customer profitability for organizations. The whale curve for cumulative profitability (see picture) usually reveals that the most profitable 20 percent...

Customer profitability (CP) is the profit the firm makes from serving a customer or customer group over a specified period of time, specifically the difference...

" Customer lifetime value differs from customer profitability or CP (the difference between the revenues and the costs associated with the customer relationship...

through accounting for the profitability of customer relationships. By studying the particular spending habits of customers, a firm may be able to dedicate...

quality of product or service leads to customer satisfaction, which leads to customer loyalty, which leads to profitability. A model by Kaj Storbacka, Tore Strandvik...

emotional reaction leads to word of mouth. Customer delight directly affects the sales and profitability of a company, as it helps to distinguish the...

financial planning tool used to calculate the profitability of serving the needs of a particular customer account, based on the actual business activities...

to use. This can also be used for customer profitability analysis, identifying which customers are the most profitable and focusing on them more. One of...

on profitability. Research by John Fleming and Jim Asplund indicates that engaged customers generate 1.7 times more revenue than normal customers while...

in terms of its profitability. An "unattractive" industry is one in which the effect of these five forces reduces overall profitability. The most unattractive...

advocates communism through state policy Customer profitability, the profit a firm makes from serving a customer Member of the Passionists, a Roman Catholic...

process responsible for identifying, anticipating and satisfying customer requirements profitably". In the past, marketing practice tended to be seen as a creative...

return on marketing spending, earnings forecasts, and analyses of customer profitability." In a survey of nearly 200 senior marketing managers, 78 percent...

institutions may be their MCIF, CRM, or profitability systems that they use to keep track of their customer/member relationship activities. The data...

Customer engagement is an interaction between an external consumer/customer (either B2C or B2B) and an organization (company or brand) through various...

Customer experience, sometimes abbreviated to CX, is the totality of cognitive, affective, sensory, and behavioral customer responses during all stages...

In cost accounting, profitability analysis is an analysis of the profitability of an organisation's output. Output of an organisation can be grouped into...

on the strategic importance of Customer profitability, Word of mouth and other social effects on profitability, Customer retention, and the Diffusion of...

Most valuable customers is a marketing term referring to the customers who are the most profitable for a company. These customers buy more or higher-value...

efforts in a number of applications, including: Product profitability Customer profitability Capital expenditures Manufacturing operations Supply chain...

the company to maximize customer acquisition, retention, and profitability." Today's customer requires access in many forms of media to meet their preferences...

will help build sales faster and more profitably, as well as work to increase market share. Understanding customer needs is important because it helps promote...

services provided to its customers. ABC is generally used as a tool for understanding product and customer cost and profitability based on the production...

management, customer relationship management and customer experience management. This critical connectivity facilitates business profitability through the...

Angel and demon customers is a marketing concept dividing customers into two groups. Angel customers are profitable, whereas demon customers may actually...

Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive...

segmentation or customer segmentation is the process of dividing a consumer or business market into meaningful sub-groups of current or potential customers (or consumers)...

The eCRM or electronic customer relationship management coined by Oscar Gomes encompasses all standard CRM functions with the use of the net environment...

customer satisfaction, retention, and profitability. A popular proxy for customer advocacy is the Net Promoter Score. Customer advocacy programs are often measured...

segments and segmentation of customers by profitability Many of these customer KPIs are developed and managed with customer relationship management software...