• Everett M. "Ev" Rogers (March 6, 1931 – October 21, 2004) was an American communication theorist and sociologist, who originated the diffusion of innovations...
    16 KB (1,782 words) - 18:20, 6 June 2024
  • Thumbnail for Diffusion of innovations
    spread. The theory was popularized by Everett Rogers in his book Diffusion of Innovations, first published in 1962. Rogers argues that diffusion is the process...
    65 KB (7,140 words) - 14:09, 8 July 2024
  • innovation-adoption model called diffusion of innovations theory created by Everett Rogers, The author argues there is a chasm between the early adopters of the...
    9 KB (990 words) - 21:31, 29 December 2023
  • become less expensive and are diffused to lower and lower strata. The Everett Rogers Diffusion of innovations theory – for any new idea, concept, product...
    5 KB (596 words) - 02:42, 21 July 2024
  • in heterophily was done in the 1960s by Everett Rogers in his book Diffusion Of Innovations. According to Rogers, "Heterophily, the mirror opposite of homophily...
    9 KB (1,164 words) - 19:29, 5 October 2023
  • The term originated with Lockheed's World War II Skunk Works project. Everett Rogers defined skunkworks as an "enriched environment that is intended to help...
    7 KB (838 words) - 01:11, 21 August 2024
  • new product growth model for consumer durables.: 1833  Prior to this, Everett Rogers published Diffusion of Innovations, a highly influential work that described...
    18 KB (2,876 words) - 08:23, 11 August 2024
  • term has mostly been used within the context of national development. Everett Rogers defines informatization as the process through which new communication...
    15 KB (1,835 words) - 04:56, 15 April 2023
  • Broadcasting and Columbia University. He, along with Wilbur Schramm and Everett Rogers, were influential in launching the study and practice of media development...
    7 KB (798 words) - 15:03, 13 August 2024
  • Thumbnail for Innovation
    systems. It is both a process and an outcome. American sociologist Everett Rogers, defined it as follows: "An idea, practice, or object that is perceived...
    87 KB (9,424 words) - 16:19, 5 October 2024
  • Thumbnail for Kenny Rogers
    Rogers (August 21, 1938 – March 20, 2020) was an American singer and songwriter. He was inducted into the Country Music Hall of Fame in 2013. Rogers was...
    67 KB (6,503 words) - 23:14, 8 September 2024
  • Thumbnail for Two-step flow of communication
    information process, be applied to mass communication with caution". Everett Rogers' "Diffusion of Innovations" cites one study in which two-thirds of respondents...
    18 KB (2,221 words) - 17:43, 25 August 2024
  • Press Herbert Gans (1962). The Urban Villagers. Glencoe, IL: Free Press Everett Rogers (1962). Diffusion of Innovations. Glencoe, IL: Free Press Erving Goffman...
    12 KB (1,178 words) - 19:11, 7 January 2024
  • American librarian Everett C. Olson, American zoologist E. F. Phillips, American beekeeper Everett Reimer, education theorist Everett Rogers, American communication...
    9 KB (1,044 words) - 23:08, 23 September 2024
  • American composer Everett Rogers, American scholar of innovation Fred Rogers, host of the American children's show Mister Rogers' Neighborhood on public...
    17 KB (2,015 words) - 06:41, 29 September 2024
  • Kelley A. L. Kroeber W. J. Perry Friedrich Ratzel W. H. R. Rivers Everett Rogers Wilhelm Schmidt Grafton Elliot Smith E. B. Tylor Clark Wissler Thomas...
    16 KB (2,092 words) - 22:29, 26 August 2024
  • mourned job-related transitions. In his work on diffusion of innovations, Everett Rogers posited that change must be understood in the context of time, communication...
    50 KB (6,025 words) - 08:34, 3 October 2024
  • as an academic discipline, led by Daniel Lerner, Wilbur Schramm and Everett Rogers. Both Childers and Quebral stressed that DC includes all means of communication...
    310 KB (40,730 words) - 14:05, 5 October 2024
  • Thumbnail for Communication studies
    institutes continue to this day. Many of Schramm's students, such as Everett Rogers and David Berlo went on to make important contributions of their own...
    32 KB (3,397 words) - 18:23, 8 September 2024
  • credit as McCombs and Shaw for discovering agenda setting. According to Everett Rogers, there are two main reasons for this. First, Funkhouser did not formally...
    78 KB (9,268 words) - 17:06, 13 September 2024
  • Thumbnail for Schramm's model of communication
    through which meaning is constructed. Such an approach is proposed by Everett Rogers and Thomas Steinfatt. They elaborate Schramm's interactive approach...
    42 KB (4,511 words) - 08:19, 12 September 2024
  • Thumbnail for Idea
    study how and why ideas spread from one person or culture to another. Everett Rogers pioneered diffusion of innovations studies, using research to prove...
    37 KB (4,685 words) - 02:12, 12 June 2024
  • a given company, product, or technology. The term originates from Everett M. Rogers' Diffusion of Innovations (1962). Typically, early adopters are customers...
    4 KB (417 words) - 01:10, 1 September 2024
  • Thumbnail for Technology life cycle
    products in different ways. Diffusion of innovations theory, pioneered by Everett Rogers, posits that people have different levels of readiness for adopting...
    17 KB (2,289 words) - 18:56, 7 March 2024
  • Thumbnail for Gabriel Tarde
    the crowd, published as Group Psychology and the Analysis of the Ego. Everett Rogers furthered Tarde's "laws of imitation" in the 1962 book Diffusion of...
    13 KB (1,500 words) - 07:40, 21 August 2024
  • Thumbnail for Carroll, Iowa
    - 1979 Nick Nurse, head basketball coach for the Philadelphia 76ers Everett Rogers communication scholar Carl O. Wegner, Minnesota state legislator and...
    19 KB (1,258 words) - 21:52, 6 September 2024
  • Lazarsfeld-Stanton Program Analyzer and focus group interviewing” according to Everett Rogers. The Lazarsfeld–Stanton Program Analyzer, or "Little Annie" as it was...
    29 KB (3,696 words) - 17:34, 25 May 2024
  • Thumbnail for Harold Lasswell
    Biographical Memoir (PDF). Washington, D.C.: National Academy of Sciences. Everett, Rogers (1994). A History of Communication Study: A Biographical Approach....
    32 KB (3,413 words) - 00:36, 8 October 2024
  • and at what rate new ideas and technology spread through cultures. Everett Rogers introduced it in his 1962 book, Diffusion of Innovations, writing that...
    36 KB (4,109 words) - 21:14, 10 September 2024
  • Thumbnail for Christianization of the Roman Empire as diffusion of innovation
    lens of diffusion of innovations, a sociological theory popularized by Everett Rogers in 1962. Diffusion of innovation is a process of communication that...
    96 KB (12,281 words) - 20:59, 1 September 2024