The first-person shooter video game Halo 3 was the focus of an extensive marketing campaign which began with the game's developer, Bungie, announcing the...

Halo 3 is a 2007 first-person shooter video game developed by Bungie for the Xbox 360 console. The third installment in the Halo franchise following Halo:...

alliance of various alien species and serve as the one of the primary antagonists in the Halo science fiction series. The Covenant are composed of a variety...

Halo 3: ODST is a 2009 first-person shooter game developed by Bungie and published by Microsoft Game Studios. The fifth installment in the Halo franchise...

The halo effect (sometimes called the halo error) is the proclivity for positive impressions of a person, company, country, brand, or product in one area...

ringworld Halo from being activated. The Arbiter is a playable character in Halo 2 and its 2007 sequel Halo 3. The character also appears in Halo 5: Guardians...

of Halo 3's award-winning marketing. Marketers focused their efforts on connecting with consumers via universal themes, rather than outdoing Halo 3's...

wholesale removal of a more ambitious multiplayer mode, and necessitated a cliffhanger ending to the game's campaign mode. Among Halo 2's marketing was an early...

Halo Infinite is a 2021 first-person shooter game developed by 343 Industries and published by Xbox Game Studios. It is the sixth mainline installment...

Halo is an American military science fiction television series developed by Kyle Killen and Steven Kane for the streaming service Paramount+. Based on...

as a viral marketing campaign for the release of Halo 3. It featured five web servers containing various media files related to the Halo universe. In...

Halo 3 Original Soundtrack is the official soundtrack to Bungie's first-person shooter video game Halo 3. Most of the original music was composed by Martin...

Halo: Combat Evolved is a 2001 first-person shooter video game developed by Bungie and published by Microsoft Game Studios for the Xbox, for which it was...

neighbourhood marketing Megamarketing Marketing of Halo 3 Movement marketing Pharmaceutical marketing Political advertising campaign Shrimp marketing Sports...

use of an ARG is similar to I Love Bees, which was a viral marketing campaign for the Xbox game Halo 2, and another ARG for the Xbox 360 game Halo 3. On...

Works planned an aggressive marketing campaign. Upon release, the music of Halo 2 was praised. Critics were split on the merits of Volume 1, with some publications...

of the series. Development of Halo 4 began in 2009 and continued until September 2012. Halo 4 is 343 Industries' first original title within the Halo...

Grand Theft Auto IV's marketing much more subtle than Microsoft's marketing of Halo 3 (2007), identifying Rockstar's interest in controlling the output...

shooter video games Halo: Combat Evolved, Halo 2 and Halo 3; novelizations, soundtracks, and other media are also available. The story of the series is about...

Halo 5: Guardians is a 2015 first-person shooter video game developed by 343 Industries, published by Microsoft Studios, and released worldwide for the...

viral marketing campaign for the release of developer Bungie's 2004 video game Halo 2. The game was created and developed by 42 Entertainment. Many of the...

is the protagonist of the Halo video game series and its spin-off media. The character first appeared in the 2001 video game Halo: Combat Evolved, a science...

Marketing Mix Modeling (MMM) is a forecasting methodology used to estimate the impact of various marketing tactic scenarios on product sales. MMMs use...

Halo 4: Forward Unto Dawn is a military science fiction web series set in the universe of the Halo franchise. Forward Unto Dawn consists of five 15-minute...

DLC Unannounced game Projected figure US$19.3 million for marketing and US$5.1 million for production of physical copies Licensing fee Chris Baker, former...

to top sports teams and athletes before marketing to the broader consumer base in order to generate a "halo effect" for the brand. Olympic swimmer Michael...

Dead: A New Frontier, Prey, The Legend of Zelda: Breath of the Wild, Shovel Knight: Specter of Torment, Halo Wars 2, Death Stranding, Dauntless from...

science fiction universe of the Halo franchise in 2559. It is a sequel to Halo Wars (2009). The story follows the crew of Spirit of Fire, a United Nations...

"Halo" is a song recorded by American singer and songwriter Beyoncé for her third studio album, I Am... Sasha Fierce (2008). Included on the I Am... disc...

include a Halo 2 tournament and a competition to design a "Gamertile" (an avatar icon). The design for the website employs flash animation of a Bonsai...