Umbrella branding (also known as family branding) is a marketing practice involving the use of a single brand name for the sale of two or more related...

Nations umbrella organizations Big tent Federation Supraorganization Umbrella brand Umbrella company Umbrella fund Umbrella school Umbrella term Legal...

multiproduct branding is also known as corporate branding, family branding or umbrella branding. Examples of companies that use corporate branding are Microsoft...

Individual branding contrasts with umbrella branding and corporate branding, in which the firm markets all of its product together, using the same brand name...

"Heartbrand" brand umbrella, so called because of the brand's heart-shaped logo. Heartbrand – ice cream. Umbrella brand for most global ice-cream brands identified...

and create brand awareness. Today, "brand ambassador" as a term has expanded beyond celebrity branding to self-branding or personal brand management....

Rhönquellschnecke (Bythinella compressa). The Dachmarke Rhön project (Rhön umbrella brand project) is run by the Rhön working group and its aim is to promote...

approximately US$85 billion in assets under management. Sequoia is an umbrella brand for three different regionally focused venture entities: Sequoia Capital...

Regional Initiative was founded. The introduction of the Moselle as an umbrella brand was based on that of the Eifel region and covers products and services...

marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to planning how the brand should be perceived...

Investment management Mutual funds OEIC SICAV Other umbrella terms Umbrella brand Umbrella organization Umbrella term "IFM02140 - Authorised investment funds...

It was founded in August 2008 and iHeartRadio serves as the national umbrella brand for iHeartMedia's radio network, the largest radio broadcaster in the...

competitive realities brands face in the marketplace. There are three key levels of branding: Corporate brand, umbrella brand, and family brand – Examples include...

June 2022, the Média-Participations group announces the creation of an umbrella brand Ellipse Animation which brings together its production labels in France...

Metlink was the marketing body and umbrella brand for public train, tram and bus transport operators in Melbourne, Australia. On 2 April 2012, the operations...

beginning of 2003. The Tomorrow's World title was revived in 2017 as an umbrella brand for BBC science programming. Tomorrow's World was created by Glyn Jones...

Food Group USA. In Canada, Prem continues to be sold under the Swift umbrella brand and both trademarks are currently owned by Maple Leaf Foods. Prem was...

behaviour, brand loyalty describes a consumer's persistent positive feelings towards a familiar brand and their dedication to purchasing the brand's products...

Microsoft's umbrella brand for PCs since it was first introduced in 2012, marking the company's first entry in building its own branded computers. It...

lines under the Gedore umbrella brand, GEDORE and GEDORE red, for hand tools and tool-based solutions, as well as the Ochsenkopf brand, which specialises...

subsidiary markets products under the Sansui brand, among others. Sansui is thus a mere umbrella brand at present. This radical change in Sansui's corporate...

customers around the world as independent entities under the INNIO umbrella brand. Waukesha Engine Historical Society (2012), Waukesha's Corporate Milestones...

Columbia House was an umbrella brand for Columbia Records' mail-order music clubs, the primary iteration of which was the Columbia Record Club, established...

adopted the name in an official capacity, making the Whoniverse the umbrella brand for all programmes connected to Doctor Who, including documentaries...

Christian magazine CT Corp, an Indonesian conglomerate CT Corporation, an umbrella brand for two businesses: CT Corporation and CT Liena C/T Group, formerly...

in November 2016, all sub-brands apart from 9Finance and 9Pickle were reorganised under a revised 9Honey umbrella brand that aimed to target women;...

Diego, the Clippers joined Halo Sports & Entertainment, Steve Ballmer's umbrella brand that also encompasses the Los Angeles Clippers, Intuit Dome, and the...

and its American branch Dragon Gate USA (DGUSA), DDT Pro-Wrestling's umbrella brand CyberFight, and New Japan Pro-Wrestling (NJPW). In DG and DGUSA, he...

H World International, formerly branded Deutsche Hospitality and Steigenberger Hotel Group, is the umbrella brand of the German hotel chain company Steigenberger...

plastic packaging. While the Nescafé brand was created for soluble coffee, it has subsequently been used as an umbrella brand on a number of instant coffee products...