An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC)...

In politics, campaign advertising is propaganda through the media to influence a political debate and, ultimately, voting. Political consultants and political...

Priceless is an advertising campaign by Mastercard that started in 1997 and makes use of the slogan "There are some things money can't buy; for everything...

century, soap businesses were among the first to employ large-scale advertising campaigns. Thomas J. Barratt was hired by Pears to be its brand manager—the...

online advertising, out-of-home advertising, mobile marketing, and AR advertising, as part of an advertising campaign. The first acknowledged advertising agency...

engaged a series of advertising agencies that produced many unsuccessful slogans and programs, including its least successful campaign, Where's Herb?. In...

McDonald's maintains an extensive advertising campaign. In addition to the usual media such as television, radio and newspaper ads, the company makes significant...

Mediocrity is an advertising campaign launched by Subaru of America to represent the blandness of mid-sized sedans. The ad campaign presents a fictitious...

controversies surrounding the use of sexual campaigns in advertising. Contemporary mainstream advertising, across various media platforms such as magazines...

Targeted advertising is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product...

Commercial messages and political campaign displays have been found in the ruins of Pompeii and Arabia. Lost and found advertising on papyrus was common in Ancient...

public campaign messages. Buses may also be used as part of a political or promotional campaign, or as a tool in a commercial enterprise. Bus advertising descends...

organizations. Political campaigns usually involve considerable costs, travel, staff, political consulting, and advertising. Campaign spending depends on the...

tobacco brands. The brand is most commonly associated with its advertising campaigns.[citation needed] William Thomas Blackwell, an original investor...

Other popular advertising campaigns include the 2000s "iPod People", the 2002 Switch campaign, and most recently the Get a Mac campaign which ran from...

advertising refers to the advertising message, per se, advertising management refers to the process of planning and executing an advertising campaign...

the message of the campaign, recruit volunteers, and raise money. Campaign advertising draws on techniques from commercial advertising and propaganda, also...

ensuing press coverage helped to increase its sales. In late 2000, an advertising campaign for the product featured English model Sophie Dahl, whose nudity...

campaigning to remove laws that require alcoholic beverages to have cancer warning labels. The intended audience of the alcohol advertising campaigns...

Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be...

harvested and processed Advertising campaign, a series of advertisement messages that share a single idea and theme Blitz campaign, a short, intensive, and...

"Superstitions" is an advertising campaign for Anheuser-Busch's Bud Light that debuted for the 2012 season of the National Football League. It was followed...

customers respond to a particular ad or advertising campaign. The highlighted events of the history of advertising research include: 1879 – N. W. Ayer conducts...

It is known in Germany for its humorous, but sometimes crude, advertising campaigns; for example, the slogan "Lasst euch nicht verarschen" meaning "Don't...

ubiquity of his billboards. He refused to disclose how much he spends on advertising, but did make a video poking fun at his "unparalleled billboard empire...

fundraisers for this campaign, visiting key electoral states. The campaign also raised funds and ran two nationwide advertising campaigns. Trump said in several...

anxiety." The original advertising research indicated that only 4% of women consider themselves beautiful. The first stage of the campaign centered on a series...

attention. The picture was later used by United Colors of Benetton in an advertising campaign, with the permission of Kirby's family, who felt that its use would...

Switchers was an advertising campaign launched by Apple Computer, Inc. (now Apple Inc.) on June 10, 2002. It featured what the company referred to as "real...

Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that...