• Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. In other words, it is the method...
    84 KB (9,373 words) - 01:27, 11 November 2024
  • Thumbnail for Digital marketing
    content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social...
    90 KB (10,104 words) - 21:38, 7 November 2024
  • Thumbnail for Marketing
    Marketing mix Marketing science Marketing strategy Micromarketing Media manipulation Meta marketing Mobile marketing Multicultural marketing Product management...
    61 KB (7,217 words) - 05:12, 14 November 2024
  • Strategies to Improve Sales Volume, 2016 Jain, Subhash C, International Marketing Management, 1993 Jain, Subhash C., Marketing Planning & Strategy, 1997...
    10 KB (1,318 words) - 14:49, 16 December 2023
  • Thumbnail for Guerrilla marketing
    Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service...
    39 KB (5,151 words) - 07:02, 4 November 2024
  • Marketing warfare strategies represent a type of strategy, used in commerce and marketing, that tries to draw parallels between business and warfare and...
    19 KB (2,547 words) - 22:22, 22 May 2024
  • after the purchase. Marketing Market segmentation Marketing plan Marketing strategy "What is go-to-market strategy (GTM strategy)? - Definition from WhatIs...
    10 KB (1,199 words) - 02:52, 12 October 2024
  • Thumbnail for Push–pull strategy
    widely used in marketing and in the hotel distribution business. Walmart is an example of a company that uses the push vs. pull strategy. There are several...
    14 KB (1,753 words) - 20:29, 3 May 2024
  • ensure better market-related decisions". Marketing management employs tools from economics and competitive strategy to analyze the industry context in which...
    21 KB (2,376 words) - 11:09, 12 November 2024
  • efficient marketing efforts. It allows for a richer understanding of customers and therefore enables the creation of marketing strategies and tactics...
    45 KB (6,066 words) - 10:34, 11 November 2024
  • media marketing, marketing communications, online marketing, advertising, marketing strategy, and public relations to execute outbound marketing for their...
    8 KB (980 words) - 15:02, 1 March 2024
  • remained influential in marketing theory and practice, serving as a cornerstone for analyzing and optimizing marketing strategies in various industries...
    43 KB (4,243 words) - 10:35, 11 November 2024
  • target audience". Positioning is now a regular marketing activity or strategy. A national positioning strategy can often be used, or modified slightly, as...
    33 KB (4,001 words) - 00:21, 18 April 2024
  • Defensive strategy is defined as a marketing tool that helps companies to retain valuable customers that can be taken away by competitors. Competitors...
    12 KB (1,278 words) - 14:21, 3 November 2024
  • Multi-level marketing (MLM), also called network marketing or pyramid selling, is a controversial and sometimes illegal marketing strategy for the sale...
    46 KB (4,995 words) - 01:58, 11 November 2024
  • Thumbnail for Content marketing
    media posts. Content marketing requires continuous delivery of large amounts of content, preferably within a content marketing strategy. Traditional marketers...
    26 KB (2,908 words) - 14:52, 1 October 2024
  • Thumbnail for Brand
    Brand (redirect from Brand marketing)
    operate in entirely different ways with important implications for marketing strategy and advertising. Most companies aim for "Top-of-Mind" which occurs...
    120 KB (14,749 words) - 00:25, 11 October 2024
  • Personalized marketing, also known as one-to-one marketing or individual marketing, is a marketing strategy by which companies leverage data analysis and...
    24 KB (2,841 words) - 16:37, 14 November 2024
  • years as that of the chief marketing officer. The CMO is responsible for facilitating growth, sales and marketing strategy. They work towards objectives...
    8 KB (808 words) - 17:21, 27 October 2024
  • international marketing trade was counterbalanced by a global view of markets. Domestic marketing consists of the marketing strategies used by a company...
    12 KB (1,338 words) - 16:41, 24 August 2024
  • between success and failure. It is used to develop strategies for resource allocation and marketing. Some of the most important strategic metrics are market...
    16 KB (2,293 words) - 12:51, 11 July 2024
  • plan. A comprehensive marketing plan may contains historical data, future predictions, methods or strategies to achieve marketing objectives, and analyses...
    10 KB (1,038 words) - 13:37, 20 May 2024
  • the United Kingdom announced the development of its first social marketing strategy for all aspects of health. In 2010, the US national health objectives...
    31 KB (3,737 words) - 13:26, 18 September 2024
  • role of marketing channels in marketing strategies Links producers to buyers. Influences the firm's pricing strategy. Affecting product strategy through...
    20 KB (2,698 words) - 06:05, 31 January 2024
  • profitable and growing segments that a company can target with distinct marketing strategies. In dividing or segmenting markets, researchers typically look for...
    81 KB (10,422 words) - 15:28, 24 August 2024
  • Mass marketing is a marketing strategy in which a firm decides to ignore market segment differences and appeal the whole market with one offer or one...
    16 KB (2,066 words) - 01:41, 4 November 2024
  • technological change demanded it.[clarification needed] People who focus on marketing strategy, various predictive techniques, and the customer's lifetime value...
    8 KB (1,024 words) - 09:35, 26 March 2024
  • business context". Marketing strategy: how a business achieves its marketing objectives. The initial step to achieve a marketing strategy is to identify the...
    116 KB (15,545 words) - 10:31, 11 November 2024
  • Thumbnail for Sports marketing
    the client with strategies to promote sports or to promote some other product, service, business or cause through sports. Sports marketing is also designed...
    46 KB (5,819 words) - 15:12, 27 May 2024
  • Thumbnail for Distribution (marketing)
    and Burton, 2009. Marketing Management, Pearson Education Australia: Frenchs Forest "Intensive Distribution: Definition, Strategy & Examples". Inevitable...
    24 KB (2,904 words) - 04:36, 29 September 2024