Co-marketing (Commensal marketing, symbiotic marketing) is a form of marketing co-operation, in which two or more businesses work together. "Co-marketing"...

resources. Other terms for marketing co-operation are marketing alliance, marketing partnership, co-marketing, and cross-marketing. Sometimes, called as Consortium...

The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the...

Marketing is the act of satisfying and retaining customers. It is one of the primary components of business management and commerce. Marketing is typically...

engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social...

to use the "Co-" in "co-creation" as a marketing prefix was Koichi Shimizu, professor of Josai University, in 1979. In 1979, "co-marketing" was introduced...

Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or...

The Kerala Co-operative Milk Marketing Federation (KCMMF), known by its trade name Milma, is a state government cooperative society established in 1980...

Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. In other words, it is the...

Co-promotion is a marketing practice that allows two or more companies to combine their sales force in order to promote a product under the same brand...

The AIDA marketing model is a model within the class known as hierarchy of effects models or hierarchical models, all of which imply that consumers move...

avoiding competing against each other, the Gujarat Co-operative Milk Marketing Federation Ltd., an apex marketing body of these district cooperatives, was set...

purchasing power to acquire discounts from manufacturers and often share marketing expenses. A retailers' cooperative is essentially a group of independently...

media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are...

intermediaries. Distribution (or place) is one of the four elements of the marketing mix: the other three elements being product, pricing, and promotion. Decisions...

Global marketing is defined as “marketing on a worldwide scale reconciling or taking global operational differences, similarities and opportunities to...

Services marketing is a specialized branch of marketing which emerged as a separate field of study in the early 1980s, following the recognition that the...

marketing (sometimes called experiential marketing, brand activation, on-ground marketing, live marketing, participation marketing, loyalty marketing...

Multi-level marketing (MLM), also called network marketing or pyramid selling, is a controversial and sometimes illegal marketing strategy for the sale...

Diversity marketing, also known as inclusive marketing, inclusion marketing, or in-culture marketing, is a marketing paradigm which sees marketing (and especially...

Business marketing is a marketing practice of individuals or organizations (including commercial businesses, governments, and institutions). It allows...

Marketing management is the strategic organizational discipline that focuses on the practical application of marketing orientation, techniques and methods...

Social marketing is a marketing approach which focuses on influencing behavior with the primary goal of achieving the "common good". It utilizes the elements...

September 30, 2020. "Pepsi Co Marketing Case Study". SlideShare. 2014-06-08. Retrieved 2024-04-22. Ono, Yumiko (May 23, 1997). "PepsiCo's 'American' Superhero...

some of its 737s and A300s would be given to Jin Air. In mid-2010, a co-marketing deal with games company Blizzard Entertainment sent a 747-400 and a 737-900...

Marketing myopia is the tendency of businesses to define their market so narrowly as to miss opportunities for growth. It is suggested that businesses...

(commodity, cost, communication, channel) in the 7Cs Compass Model (Co-marketing). Communications can include advertising, sales promotion, public relations...

Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant. This...

Marketing communications (MC, marcom(s), marcomm(s) or just simply communications) refers to the use of different marketing channels and tools in combination...

Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products...