Marketing is the act of satisfying and retaining customers. It is one of the primary components of business management and commerce. Marketing is typically...

content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social...

Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant. This...

Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. Strategic marketing emerged...

Multi-level marketing (MLM), also called network marketing or pyramid selling, is a controversial marketing strategy for the sale of products or services...

The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the...

or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store...

Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or...

Marketing intelligence (MI) is the everyday information relevant to a company's markets, gathered and analyzed specifically for the purpose of accurate...

media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are...

Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers...

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a...

Marketing management is the strategic organizational discipline which focuses on the practical application of marketing orientation, techniques and methods...

Marketing communications (MC, marcom(s), marcomm(s) or just simply communications) refers to the use of different marketing channels and tools in combination...

Diversity marketing, also known as inclusive marketing, inclusion marketing, or in-culture marketing, is a marketing paradigm which sees marketing (and especially...

Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products...

A chief marketing officer (CMO), also called a global marketing officer or marketing director, or chief brand officer, is a corporate executive responsible...

Product marketing is a sub-field of marketing that is responsible for crafting the messaging, go-to-market flow, and promotion of a product. Product marketing...

The study of the history of marketing, as a discipline, is meaningful because it helps to define the baselines upon which change can be recognised and...

following outline is provided as an overview of and topical guide to marketing: Marketing – social and managerial processes by which products, services, and...

Green marketing is the marketing of products that are presumed to be environmentally safe. It incorporates a broad range of activities, including product...

Global marketing is defined as “marketing on a worldwide scale reconciling or taking global operational differences, similarities and opportunities in...

intermediaries. Distribution (or place) is one of the four elements of the marketing mix: the other three elements being product, pricing, and promotion. Decisions...

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used in...

world. An extensive marketing campaign was carried out before the film's release, with Reynolds working closely with the Fox marketing team to take advantage...

Sports marketing as a concept has established itself as a branch of marketing over the past few decades; however, a generally accepted definition does...

Business marketing is a marketing practice of individuals or organizations (including commercial businesses, governments, and institutions). It allows...

Outbound marketing may refer to: Older, non-pejorative sense of marketing communications Newer, pejorative sense of interruption marketing This disambiguation...

Agricultural marketing covers the services involved in moving an agricultural product from the farm to the consumer. These services involve the planning...

Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets,...