Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising...

Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones...

Marketing is the act of satisfying and retaining customers. It is one of the primary components of business management and commerce. Marketing is typically...

When using social media marketing, firms can allow customers and Internet users to post user-generated content (e.g., online comments, product reviews...

promotional. Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others (often via online social-media platforms)...

Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant. This...

The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the...

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used in...

media marketing, marketing communications, online marketing, advertising, marketing strategy, and public relations to execute outbound marketing for their...

celebrities, companies, agencies, and brands using the phrase in their online marketing and social media posts. She attracted further coverage after appearing...

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a...

businesses market through both online and offline channels to local audiences. Online and offline multichannel marketing campaigns can either inform one...

Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. In other words, it is the...

much faster than traditional advertising and even other channels of online marketing. Managing search campaigns is either done directly with the SEM vendor...

Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets,...

Targeted advertising or data-driven marketing is a form of advertising, including online advertising, that is directed towards an audience with certain...

Local store marketing (LSM), also known as "neighborhood marketing," or simply "local marketing," is a marketing strategy that targets consumers/customers...

Database marketing is a form of direct marketing that uses databases of customers or potential customers to generate personalized communications in order...

Multi-level marketing (MLM), also called network marketing or pyramid selling, is a controversial and sometimes illegal marketing strategy for the sale...

intermediaries. Distribution (or place) is one of the four elements of the marketing mix: the other three elements being product, pricing, and promotion. Decisions...

marketing (sometimes called experiential marketing, brand activation, on-ground marketing, live marketing, participation marketing, loyalty marketing...

Marketing automation refers to software platforms and technologies designed for marketing departments and organizations automate repetitive tasks and...

maps, etc. Local SEO has evolved over the years to provide a targeted online marketing approach that allows local businesses to appear based on a range of...

them online. Other common youth marketing tactics include entertainment marketing, music marketing, sports marketing, event marketing, viral marketing, school...

In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand...

platforms like Instagram, YouTube, Snapchat, TikTok or other online channels. Influencer marketing is when a brand enrolls influencers who have an established...

referral marketing. By tracking customer behavior online through the use of web browser cookies and similar technology, online referral marketing can potentially...

Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct...

Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products...

most users do not encounter it frequently. Affiliate marketing is a strategy employed by online retailers like GoDaddy, Amazon, and eBay to amplify website...