Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor emeritus; the S. C. Johnson & Son Distinguished Professor...
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Oded Kotler (born 1937), Israeli actor and theater director Oshrat Kotler (born 1965), Israeli journalist, television news presenter, and author Philip Kotler...
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president of Northwestern University from 1920 to 1939. More recently, Philip Kotler and Sidney J. Levy's groundbreaking 1969 Journal of Marketing article...
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September 2019. Retrieved 25 September 2019. "Prime Ministers Modi receives Philip Kotler Award". The Economic Times. 14 January 2019. Retrieved 14 July 2024...
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Megamarketing is a term coined by U.S. marketing academic, Philip Kotler, to describe the type of marketing activity required when it is necessary to...
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by Philip Kotler, a professor at the Kellogg School of Management at Northwestern University. In his book entitled “Marketing Management” Kotler drew...
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verify] Leading authors in management and marketing, like Peter Drucker, Philip Kotler, W. Edwards Deming, etc., have not used the term "internal customer"...
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Consumer Research. In addition, Philip Kotler selected Keller to be his co-author on the most recent edition of Kotler's market-leading text Marketing Management...
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exchange process. For instance, prolific marketing author and educator, Philip Kotler has evolved his definition of marketing. In 1980, he defined marketing...
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July 2018. "Polycarbonate (PC)". UL Prospector. Retrieved 5 May 2014. Philip Kotler; Waldemar Pfoertsch (17 May 2010). Ingredient Branding: Making the Invisible...
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1509/jmkg.67.1.77.18589. S2CID 42425818. Kotler, P. & Keller, K.L., 2016. Marketing management / Philip Kotler, Kevin Lane Keller. 15 [ed.], Global., Harlow...
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Aharon Kotler (February 2, 1892 – November 29, 1962) was a Haredi (ultra-Orthodox) rabbi and a prominent leader of Orthodox Judaism in Lithuania and in...
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Vol. 9, no. 15, 2010, p 170 Kotler and Keller advanced the notion of a holistic era in Kevin Lane Keller and Philip Kotler, “Holistic Marketing: A Broad...
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core product is sold. The concept of a core product originates from Philip Kotler, in his 1967 book – Marketing Management: Analysis, Planning and Control...
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Value added Gary Armstrong; Stewart Adam; Sara Denize; Michael Volkov; Philip Kotler (2018), Principles of marketing, Sydney: Pearson Australia, pp. 190–191...
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software. Shortening the replacement cycle has critics and supporters. Philip Kotler argues that: "Much so-called planned obsolescence is the working of...
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Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know by Philip Kotler (Hardcover – Mar 3, 2003) Advertising and Integrated Brand Promotion...
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commercial spaces. Atmospherics was coined by Philip Kotler in a 1973 article in the Journal of Retailing. Kotler argues that the tangible product is only...
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March 2024. Retrieved 21 June 2024. Gary Armstrong; Michael Harker; Philip Kotler; Ross Brennan (2009). Marketing: An Introduction. Pearson Education...
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Planned Social Change" in the Journal of Marketing by Philip Kotler and Gerald Zaltman. Kotler and Zaltman coined the term 'social marketing' and defined...
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Denize, and Philip Kotler, Principles of Marketing, Asia-Pacific ed., Australia, Pearson, 2014 Armstrong, G., Adam, S., Denize, S. and Kotler, P., Principles...
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a specific and urgent purpose that is redefining business." (p. 7) Philip Kotler, Hermawan Kartajaya, Iwan Setiawan (2010) Marketing 3.0: From Products...
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marketing mix, or 4 Ps, as originally proposed by marketers and academic Philip Kotler and E. Jerome McCarthy, provides a framework for marketing decision-making...
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Science & Business Media, 2010, pp 8-9 'What is geographic segmentation' Kotler, Philip, and Kevin Lane Keller. Marketing Management. Prentice-Hall, 2006....
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pricing Value-based purchasing Gary Armstrong; Stewart Adam; Sara Denize; Philip Kotler (2014). Principles of Marketing. Pearson plc. p. 265. ISBN 978-1-4860-0253-5...
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London: Palgrave. p. 52. ISBN 9781137342133. Retrieved 26 July 2024. [Philip] Kotler originally defined marketing management as 'the analysis, planning,...
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described and expanded in economic terms by Philip Kotler, who saw them as a new challenge for marketers. Kotler anticipated that people will also want to...
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Kandampully (2012). Service Management. Springer. ISBN 9781461415541. Philip Kotler; David Hessekiel & Nancy Lee (2012). Good Works!: Marketing and Corporate...
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Sale by Brian J. Carroll (ISBN 0-07-145897-2) Marketing Management by Philip Kotler (ISBN 0-13-033629-7) Marketing for Dummies (ISBN 978-1118880807)...
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Archived (PDF) from the original on 2022-07-16. Retrieved 2022-07-13. Philip Kotler, Principles of Marketing, Prentice -Hall, 1980 Greening, Jack (1993)...
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