supply a method for a direct response. Among practitioners, it is also known as direct response marketing. In contrast to direct marketing, advertising is more...

Multi-level marketing (MLM), also called network marketing or pyramid selling, is a controversial and sometimes illegal marketing strategy for the sale...

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a...

either single-level marketing (in which a direct seller makes money purely from sales) and multi-level marketing (in which the direct seller may earn money...

The Data & Marketing Association formerly, Direct Marketing Association (DMA) is a trade organization for marketers. In 2017, their web site stated, "Yes...

media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, and optical disks and games. Digital marketing extends...

2008 definition with the AMA's 1935 version: "Marketing is the performance of business activities that direct the flow of goods, and services from producers...

Direct text marketing is a form of SMS marketing. This includes using a medium which involves text messaging over a mobile device and can be done from...

service for many postal services, and direct-mail marketing forms a significant portion of the direct marketing industry. Some organizations attempt to...

communications of the organization. Marketing communication tools include advertising, personal selling, direct marketing, sponsorship, communication, public...

Direct digital marketing is a marketing method that uses such things as a consumer's email to send advertisements and other forms of communications to...

country, or foreign direct investment into the country. International marketing is required for the development of the marketing mix for the country....

Levinson's 1984 book Guerrilla Marketing. Guerrilla marketing uses multiple techniques and practices to establish direct contact with potential customers...

intermediaries then this is known as a zero-level distribution system or direct marketing. A level one (sometimes called one-tier) channel has a single intermediary...

Database marketing is a form of direct marketing that uses databases of customers or potential customers to generate personalized communications in order...

Direct Marketing Association of South Africa (DMASA) is a Section 21 Company and self-regulatory organization empowered by law to ensure that direct marketers...

relevant marketing to satisfy that niche's wants and demands. Niche marketing also closely interlinks with direct marketing as direct marketing can easily...

of companies which use multi-level marketing (also known as network marketing, direct selling, referral marketing, and pyramid selling) for most of their...

marketing is a method of direct marketing that involves people distributing, auditing, selling or sampling promotions in the "field". Field marketing...

cigarettes. In 2020, the U.S. Food and Drug Administration authorized the marketing of "IQOS Tobacco Heating System" as modified risk tobacco products (MRTPs)...

media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are...

The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the...

Relationship marketing is a form of marketing developed from direct response marketing campaigns that emphasizes customer retention and satisfaction rather...

Call to action (CTA) is a marketing term for any text designed to prompt an immediate response or encourage an immediate sale. A CTA most often refers...

The AIDA marketing model is a model within the class known as hierarchy of effects models or hierarchical models, all of which imply that consumers move...

magazines do not use sweepstakes in their direct-mail promotions. A notable shift to electronic direct marketing has been undertaken by the company to adapt...

Activation based on direct-response marketing will focus on generating immediate sales transactions. Before executing its marketing activities, a firm...

that business marketing generally entails shorter and more direct channels of distribution.[citation needed] While consumer marketing is aimed at large...

Services marketing is a specialized branch of marketing which emerged as a separate field of study in the early 1980s, following the recognition that the...

are considered independent of direct commercial influence that has been actively influenced or encouraged as a marketing effort (e.g. 'seeding' a message...