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    Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or...
    39 KB (5,151 words) - 07:02, 4 November 2024
  • Thumbnail for Advertising campaign
    Advertising campaign (category Promotion and marketing communications)
    media. Guerrilla marketing is the term used for several types of marketing categories including street marketing, ambient marketing, presence marketing, alternative...
    39 KB (5,261 words) - 06:24, 26 August 2024
  • there has been a push for non-traditional media such as guerrilla marketing. Guerrilla marketing is usually a low-cost way of generating buzz through creative...
    116 KB (15,545 words) - 10:31, 11 November 2024
  • Thumbnail for Street marketing
    Street marketing is a form of guerrilla marketing that uses nontraditional or unconventional methods to promote a product or service. Many businesses use...
    20 KB (2,364 words) - 14:37, 20 August 2024
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    Guerrilla marketing History of marketing Internet marketing List of marketing terms Loyalty marketing Macromarketing Marketing management Marketing mix...
    61 KB (7,217 words) - 05:12, 14 November 2024
  • Thumbnail for Guerrilla art
    principles of guerrilla art have occasionally been adopted by corporations in various forms of guerrilla marketing, particularly viral marketing and street...
    6 KB (729 words) - 05:18, 20 July 2024
  • Thumbnail for Jay Conrad Levinson
    was an American business writer, known as author of the 1984 book Guerrilla Marketing. He was born in Detroit, raised in Chicago, graduated from the University...
    6 KB (467 words) - 15:15, 16 September 2024
  • Thumbnail for Gail Porter
    Porter was projected on the Houses of Parliament in 1999 as part of a guerrilla marketing campaign, and accompanied it with a message to vote for her in the...
    19 KB (1,766 words) - 13:16, 9 September 2024
  • This Man (category Promotion and marketing communications)
    In 2010, Natella revealed that the site was a hoax as part of a guerrilla marketing campaign. Reported evidence of This Man appearing in dreams allegedly...
    26 KB (2,712 words) - 14:52, 9 November 2024
  • being a "business built on the back of broken hearts", and use of guerrilla marketing for advertising. The company gained notoriety in 2015 when it was...
    37 KB (3,601 words) - 20:00, 6 November 2024
  • in order to generate the most desirable feedback. (Bigat, 2012). Guerrilla marketing aims to cut through clutter by attracting attention in unique, memorable...
    16 KB (2,066 words) - 01:41, 4 November 2024
  • developed cult followings. Kaufman has been outspoken about their use of guerrilla marketing and tolerance of piracy, and he has written the books All I Need...
    13 KB (1,289 words) - 03:45, 27 August 2024
  • ranging from political activism to marketing. In terms of marketing, journalist Warren Berger explains unconventional guerrilla-style advertising as "something...
    8 KB (975 words) - 03:39, 28 June 2024
  • Dig Out Your Soul is the seventh studio album by English rock band Oasis, and the last before their 15-year breakup from August 2009 to August 2024. It...
    39 KB (3,504 words) - 02:11, 21 October 2024
  • Thumbnail for Promotional merchandise
    purchase), and as bonus items in shipped orders. They are often used in guerrilla marketing campaigns. The first known promotional products in the United States...
    19 KB (2,342 words) - 00:43, 30 September 2024
  • Thumbnail for Publicity stunt
    lives forever. Edward Bernays Guerrilla marketing Photo op Media circus Media prank Stunting (broadcasting) Viral marketing Pseudo-event "Austin A40 Sports"...
    7 KB (694 words) - 15:30, 19 September 2024
  • Obama invite a graffiti artist with a long rap sheet to launch a guerrilla marketing campaign on his behalf?". Modern Painters. blouinartinfo.com. Archived...
    14 KB (1,498 words) - 20:46, 8 November 2024
  • Thumbnail for Tissue-pack marketing
    Tissue-pack marketing (ティッシュ配り, Tisshukubari) is a type of guerrilla marketing that attaches advertisements to portable facial tissue packages to move...
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  • is not normally used for that Guerrilla marketing, an unconventional system of promotions on a very low budget Guerrilla diplomacy, a method of diplomacy...
    2 KB (276 words) - 03:35, 2 August 2023
  • Horowitz, a green marketer for over 30 years and primary author of Guerrilla marketing Goes Green states that to market effectively, green businesses need...
    32 KB (3,927 words) - 08:30, 10 October 2024
  • branding, media advertising, guerrilla marketing, and more.[citation needed] To assess the overall effectiveness of marketing activities, marketers analyze...
    8 KB (1,159 words) - 20:22, 25 August 2024
  • cream sandwich, which he introduced to New York City in 1982 with a guerrilla marketing campaign. Richard Edmund LaMotta was born on May 20, 1942, in Brooklyn...
    5 KB (483 words) - 06:51, 1 May 2024
  • series were released on February 2, 2024, on Prime Video. A series of guerrilla marketing stunts were used to promote the series. On January 19, 2024, a pair...
    32 KB (1,462 words) - 22:43, 2 November 2024
  • Thumbnail for Flyposting
    Flyposting (category Marketing techniques)
    Flyposting (also known as bill posting) is a guerrilla marketing tactic where advertising posters are put up. In the United States, these posters are...
    4 KB (454 words) - 22:53, 4 September 2024
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    Central Cee launched the streetwear brand Syna World. The brand's guerrilla marketing techniques have been compared to fellow UK brands such as Corteiz...
    41 KB (3,576 words) - 21:16, 5 November 2024
  • in marketing strategies. Business and economics portal Social media marketing Two-step flow of communication Evangelism marketing Guerrilla marketing User-generated...
    21 KB (2,445 words) - 18:32, 31 October 2024
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    workers, giving the product national exposure in an early example of guerrilla marketing. Luden's was acquired in 1928 by Food Industries of Philadelphia...
    6 KB (569 words) - 16:14, 18 January 2024
  • "Jayantha breaks new ground with "Guerrilla Marketing"". The Sunday Times. Retrieved 11 March 2017. "Guerrilla Marketing: More restraint vital in visual...
    6 KB (551 words) - 22:14, 9 November 2024
  • internet and websites, the use of 'guerrilla'- like tactics in alternating between zero cost technologies and marketing initiatives. Gert Van Mol continued...
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  • Thumbnail for Liberty Tax
    Statue of Liberty costumes and Uncle Sam costumes, used as a form of guerrilla marketing. It is the third largest institutional tax preparation service provider...
    9 KB (609 words) - 02:14, 2 November 2024