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    companies rebranding several times. The rebranding of Philip Morris to Altria was done to help the company shed its negative image. Other rebrandings, such...
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  • Reputation laundering occurs when a person or an organization conceals unethical, corrupt, or criminal behavior or other forms of controversy by performing...
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  • Neighborhood rebranding in New York City has been a constant phenomenon for decades as real estate promoters, community groups, and residents all sometimes...
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    name/make/marque) to an existing product line. Rebadging is also known as rebranding and badge engineering; the latter is an intentionally ironic misnomer...
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    International in 2008. Altria emerged from Philip Morris USA. The onset of "rebranding" of Philip Morris Companies to Altria took place in 2003 (Philip Morris...
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    hypothetical rebranded version of Firefox. By January 1, 2005, such strategic rebranding had come to be referred to as the "Iceweasel route". The term "ice weasel"...
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  • States. Until 2016, the service was known domestically as Rhapsody before rebranding as Napster, the same name brand that was used by Roxio's Napster. Napster...
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  • Sports launching its rebrand ahead of Super Bowl LV in 2021. In December 2022, CBS News and Stations began to deploy the rebranding on the local news operations...
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  • Planet (rebranding to CTV Wild Channel on January 1, 2025) Discovery (rebranding to USA Network on January 1, 2025) Discovery Science (rebranding to CTV...
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    Bread Lab. As of 2019, Carrie Brisson was the company's head baker. 2020 rebranding In July 2020 King Arthur Flour changed its name to the King Arthur Baking...
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  • and connected networks. In July of that year, YouSendIt announced its rebranding as Hightail, to represent its move beyond file sharing and into file collaboration...
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  • commemorate the rebranding and could only be found in variety packs, and was never sold as a stand-alone beer. Released as part of their 2017 rebranding, "Citrus...
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  • in some countries for those who subscribed prior to the rebranding. Alongside the rebranding, the service also expanded into Canada, and 11 European countries...
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  • show debuts, finales, cancellations, and channel launches, closures and rebrandings, as well as information about controversies and carriage disputes. January...
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    up to three years, until the rebranding takes effect. The Mirage will receive a full renovation as part of the rebranding, with rooms being completely...
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  • rebranding of Irrational Games as announced in February 2017, and while still the same business subsidiary under Take-Two Interactive, the rebranding...
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    close". BBC. 19 April 2005. Retrieved 19 April 2020. "Littlewoods axes Index sites in rebranding move". Marketing Week. 2000-12-14. Retrieved 2021-04-16....
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    The team played as the Washington Football Team for two seasons before rebranding as the Commanders in 2022. Washington won the 1937 and 1942 NFL championship...
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  • StarPlus (section Rebranding)
    November 2016, it underwent a rebranding with the tagline "Nayi Soch" (New Thinking). On 27 May 2018, it underwent a rebranding with Alia Bhatt as the face...
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    the club's main kit colours were red and white, however following the rebranding, the club chose black and a light green to represent the club. Umbro became...
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    dedicated software programs. Some of the MSN services affected by the rebranding included MSN Hotmail, which became Windows Live Hotmail (now Outlook.com);...
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    renamed the Margaritaville at Sea Islander. Before the cruise line's rebranding, Margaritaville at Sea was previously a small chain of Margaritaville-style...
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    English-speaking Canada (rebranding from the Mac's brand), Europe (rebranding from the Statoil brand), and the United States (rebranding from the Kangaroo Express...
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  • season as Football League One, it is a rebrand of the former Football League Second Division, which itself is a rebrand of the now-defunct Football League...
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  • Spring.me was a social networking service. Until a rebranding in 2013, it was known as Formspring, a question-and-answer-based social network launched...
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    Garden Ridge converted all stores to the At Home brand and floorplan. The rebranding project changed the use of orange color for advertising to a soft grey...
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  • In January 2016, Funimation introduced a new logo and announced the rebranding of their streaming platform as "FunimationNow". In April 2016, they launched...
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  • third-party cyberlockers. The site has undergone changes in 2016-2017, rebranding as gomovies in March 2017, and then the domain name registered as gostream...
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  • channel's rebranding, Ascheim clarified that this was merely an urban legend as no such clause has been corroborated to have existed. The rebranding as Freeform...
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  • region. 2020 – Revamp and rebranding - Shahid VIP, the premium subscription-based service In 2020, Shahid VIP went through rebranding and technical advancement...
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