Alvin Maurey Eicoff (June 8, 1921 – March 2, 2002) was widely recognized as a founder of direct response television (DRTV) advertising. He helped pioneer...
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money back" catchphrase. Eicoff is based in Chicago, Illinois. Alvin Eicoff, the father of DRTV advertising, founded A. Eicoff & Company in 1959. Today...
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Edelman, Inc. (now led by his son, Richard (1954–) Alvin Eicoff (1921–2002), founder of A. Eicoff & Company, inventor of direct response television (DRTV)...
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prelate. Andrés Archila, 88, Guatemalan violinist and music conductor. Alvin Eicoff, 80, American advertising executive, known as a founder of direct response...
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costing $480,000 was described as the company's largest ever campaign by Alvin Eicoff, d-CON's vice president of advertising. The campaign consisted of a mix...
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program excellence via the A. Eicoff Broadcast Innovation Award, named for DRTV pioneer and DMA Hall of fame member, Alvin Eicoff. Many advertisements during...
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Garland, d-CON vice president of sales; Joe Abrams, d-CON public relations director; Lee Ratner, d-CON president; Alvin Eicoff, Marfree vice president...
27 KB (3,526 words) - 22:09, 26 November 2024