• Thumbnail for Alvin Eicoff
    Alvin Maurey Eicoff (June 8, 1921 – March 2, 2002) was widely recognized as a founder of direct response television (DRTV) advertising. He helped pioneer...
    3 KB (238 words) - 16:36, 2 March 2023
  • money back" catchphrase. Eicoff is based in Chicago, Illinois. Alvin Eicoff, the father of DRTV advertising, founded A. Eicoff & Company in 1959. Today...
    13 KB (942 words) - 19:19, 9 September 2024
  • Edelman, Inc. (now led by his son, Richard (1954–) Alvin Eicoff (1921–2002), founder of A. Eicoff & Company, inventor of direct response television (DRTV)...
    150 KB (12,433 words) - 03:20, 21 December 2024
  • prelate. Andrés Archila, 88, Guatemalan violinist and music conductor. Alvin Eicoff, 80, American advertising executive, known as a founder of direct response...
    67 KB (5,420 words) - 08:35, 2 December 2024
  • Thumbnail for D-CON
    costing $480,000 was described as the company's largest ever campaign by Alvin Eicoff, d-CON's vice president of advertising. The campaign consisted of a mix...
    16 KB (1,875 words) - 01:05, 12 November 2024
  • program excellence via the A. Eicoff Broadcast Innovation Award, named for DRTV pioneer and DMA Hall of fame member, Alvin Eicoff. Many advertisements during...
    8 KB (1,095 words) - 11:17, 25 January 2024
  • Thumbnail for Lee Ratner
    Garland, d-CON vice president of sales; Joe Abrams, d-CON public relations director; Lee Ratner, d-CON president; Alvin Eicoff, Marfree vice president...
    27 KB (3,526 words) - 22:09, 26 November 2024