name (David Beckham), or a brand (Rolls-Royce). An arrangement to license a brand requires a licensing agreement. A licensing agreement authorizes a company...
11 KB (1,234 words) - 14:35, 6 August 2024
entirely depend on the licensing of intellectual property. Land licensing (proprietary licensing) and IP licensing. A license provides one party with...
22 KB (2,629 words) - 20:44, 15 May 2024
and entertainment brands, which it partners with other companies to license and merchandise. ABG owns more than 50 consumer brands, as well as the likeness...
39 KB (2,437 words) - 19:46, 4 August 2024
evaluation. Brand ambassador Brand architecture Brand engagement Brand extension - a marketing technique Brand licensing - owner of the brand allowing someone...
121 KB (14,742 words) - 06:35, 15 August 2024
endorsement and licensing dollars than from their actual sports earnings." Large corporations realized that the overall image of a brand ambassador within...
25 KB (3,262 words) - 21:13, 6 June 2024
Medialink (category Hong Kong brands)
content distributor and licensor based in Kowloon, Hong Kong specializing in the distribution of Japanese anime and brand licensing. Its offices are located...
11 KB (890 words) - 08:43, 17 June 2024
is the list of mobile phone brands sorted by the country from which the brands originate. The number of mobile phone brands peaked to more than 750 in...
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combined. Brand licenses are a contractual agreement where a company lets another organization use its brand on other products in exchange for a licensing fee...
2 KB (249 words) - 01:46, 8 November 2022
Motorola Mobility (category American brands)
2015. Retrieved July 12, 2016. "Zoom(R) Telephonics Expands Motorola Brand License Rights to Include Consumer Wi-Fi Home-Networking Products". Morning...
74 KB (8,078 words) - 16:29, 9 August 2024
Illustrated swimsuit issues, including three covers. In 1993, she founded a brand licensing company, kathy ireland Worldwide (kiWW), which has made her one of...
44 KB (3,518 words) - 19:06, 24 July 2024
Dole plc (redirect from Dole brand)
multinational company PepsiCo sells bottled fruit beverages under license using the Dole brand. Dole has a comarketing agreement with The Walt Disney Company...
37 KB (3,494 words) - 14:37, 25 March 2024
The Smiley Company (category Branding companies of the United Kingdom)
The Smiley Company is a brand licensing company, based in London, United Kingdom. It claims to hold the rights to the smiley face in over 100 countries...
26 KB (2,102 words) - 19:39, 15 August 2024
(formerly known as Silvergate Media), is a television production and brand licensing company based in New York City and London. The company was founded...
14 KB (789 words) - 19:26, 15 August 2024
Media's licensing arm, which represents licensing for its other properties including Dilbert and Nancy. In 2011, Iconix acquired electronics brand The Sharper...
14 KB (1,203 words) - 07:16, 10 April 2024
WildBrain Ltd. is a Canadian media, animation studio, production, and brand licensing company, mostly associated as an entertainment company. The company...
30 KB (2,774 words) - 01:05, 15 August 2024
EasyGroup (redirect from EasyGroup IP Licensing Ltd)
the "easy" family of brands. Through its wholly owned subsidiary EasyGroup IP Licensing Ltd, the company licences the Easy brand to other businesses....
14 KB (1,339 words) - 01:32, 2 August 2024
Magic Light Pictures (section Licensing)
Gruffalo". Licensing.biz. Retrieved 15 February 2019. "Official Gruffalo Shop". Gruffalo. Retrieved 15 February 2019. "2011 Winners | The Licensing Awards"...
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stores to a master brand licensing model. Up to her death in 2021, she directed the overall direction and execution of her brand through manufacturer-licensees...
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remained as a product brand of Robi Axiata Ltd in Bangladesh. Since then, Robi Axiata is the brand licensing holder for Airtel brand in Bangladesh. Previously...
7 KB (581 words) - 13:56, 31 July 2024
Caterpillar Inc. (redirect from Caterpillar (boot brand))
licenses and markets a line of clothing and workwear boots under its Cat / Caterpillar name. Additionally, the company licenses the Cat phone brand of...
122 KB (10,062 words) - 19:25, 16 August 2024
Arabic and CNN-IBN (now CNN-News18 in India), and was formed after a brand licensing agreement with CNN Worldwide and Nine Media in 2014. CNN Philippines'...
45 KB (4,786 words) - 05:17, 14 August 2024
Group company and provide Brand License to business partners or diagnostics labs in India. SRL Group provide Brand licensing services in Healthcare Sector...
10 KB (971 words) - 13:08, 12 August 2024
It's Happy Bunny brand nabbed the International Licensing Excellence Award for Best Art Brand Licensing of the Year, from the Licensing Industry Merchandisers'...
5 KB (551 words) - 00:34, 12 August 2024
Magnavox (category Consumer electronics brands)
(link) https://www.licensing.org/inside-licensing/at-ces-licensing-stretches-brands-in-new-directions/ At CES, Licensing Stretches Brands in New Directions...
15 KB (1,398 words) - 07:25, 3 July 2024
2020, ‘47 added the Ohio State Buckeyes to its licensing roster. In 2017, ‘47 expanded its licensing arrangement with the National Basketball Association...
13 KB (1,294 words) - 17:50, 10 August 2024
WildBrain CPLG (redirect from Copyright Promotions Licensing Group)
WildBrain CPLG (formerly Copyright Promotions Licensing Group, also known as CPLG) is a brand licensing agency founded in 1974. Headquartered in London...
4 KB (357 words) - 06:36, 2 July 2024
Global Brand Licensing Race". The Hollywood Reporter. Archived from the original on July 7, 2022. Retrieved November 25, 2022. "Top Global Licensors Report...
244 KB (13,776 words) - 16:07, 16 August 2024
Brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions. Brand awareness is one of two dimensions...
45 KB (6,279 words) - 14:39, 30 April 2024
Television Corporation. The network used the branding of the music magazine Kerrang! under a brand licensing agreement with Bauer Media Group. The channel...
6 KB (611 words) - 00:08, 8 July 2024
April 2012, ABP Group and Star India announced the end of the Star brand licensing agreement. In addition, the company sold its minority stake in MCCS...
9 KB (818 words) - 18:43, 6 June 2024