Marketing is the act of satisfying and retaining customers. It is one of the primary components of business management and commerce. Marketing is typically...

content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social...

intermediaries. Distribution (or place) is one of the four elements of the marketing mix: the other three elements being product, pricing, and promotion. Decisions...

media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are...

Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. Strategic marketing emerged...

Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant. This...

The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the...

Multi-level marketing (MLM), also called network marketing or pyramid selling, is a controversial marketing strategy for the sale of products or services...

Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or...

or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store...

Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers...

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a...

In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand...

Marketing management is the strategic organizational discipline which focuses on the practical application of marketing orientation, techniques and methods...

Global marketing is defined as “marketing on a worldwide scale reconciling or taking global operational differences, similarities and opportunities in...

Marketing communications (MC, marcom(s), marcomm(s) or just simply communications) refers to the use of different marketing channels and tools in combination...

Marketing authorisation is the process of reviewing and assessing the evidence to support a medicinal product, such as a drug, in relation to its marketing...

A chief marketing officer (CMO), also called a global marketing officer or marketing director, or chief brand officer, is a corporate executive responsible...

Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products...

Diversity marketing, also known as inclusive marketing, inclusion marketing, or in-culture marketing, is a marketing paradigm which sees marketing (and especially...

Interactive marketing, sometimes called trigger-based or event-driven marketing, is a marketing strategy that uses two-way communication channels to allow...

The study of the history of marketing, as a discipline, is meaningful because it helps to define the baselines upon which change can be recognised and...

Green marketing is the marketing of products that are presumed to be environmentally safe. It incorporates a broad range of activities, including product...

Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers...

Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets,...

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by...

A marketing board is an organization created by many producers to try to market their product and increase consumption and thus prices. It can also be...

Nicotine marketing is the marketing of nicotine-containing products or use. Traditionally, the tobacco industry markets cigarette smoking, but it is increasingly...

Sports marketing as a concept has established itself as a branch of marketing over the past few decades; however, a generally accepted definition does...

Marketing automation refers to software platforms and technologies designed for marketing departments and organizations automate repetitive tasks and...