The brand extension, also referred to as the brand split, is the separation of the American professional wrestling promotion WWE's roster of wrestlers...

Championship; it is still active today and is WWE's oldest active title. Whenever the WWE brand extension has been implemented (2002–2011; 2016–present)...

SmackDown. It is one of WWE's two main brands, along with Raw, collectively referred to as WWE's main roster. The brand extension was discontinued between...

promotion WWE, defended on the Raw brand division. It is one of two male tag team championships for WWE's main roster, along with the WWE Tag Team Championship...

expanding even further in the mid-2000s during the first WWE brand extension. In addition, WWE produced international PPVs not available in the United...

February 2010. Brands are divisions of WWE's roster where wrestlers are assigned to perform on a weekly basis when a brand extension is in effect. Wrestlers...

Raw. It is one of WWE's two main brands, along with SmackDown, collectively referred to as WWE's main roster. The brand extension was discontinued between...

2006 World Wrestling Entertainment (WWE) brand extension draft, also known as the 2006 ECW draft, was the fourth WWE draft that took place at the Tacoma...

Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in...

the WWE brand extension has been implemented (2002–2011; 2016–present), separate secondary championships have been created or allocated for each brand. As...

became a WWF (and later, WWE) championship and replaced the WWF Light Heavyweight Championship. During the first WWE brand extension, it was the only title...

was renamed WWE. Following the introduction of the WWE brand extension, where wrestlers and championships became exclusive to a WWE brand, the World Tag...

the WWE brand extension has been implemented (2002–2011; 2016–present), separate tag team championships have been created or allocated for each brand. As...

introduced as part of the WWE brand extension via a storyline by then SmackDown General Manager Vickie Guerrero as an alternative to Raw's WWE Women's Championship...

Wrestling Entertainment (WWE), and in 2011, the "WWE" name became an orphaned initialism for the promotion. During the first brand extension, No Mercy was held...

NXT is a brand of the American professional wrestling promotion WWE that was introduced on February 23, 2010. Brands are divisions of WWE's roster where...

the WWE brand extension has been implemented (2008–2010; 2016–present), separate women's championships have been created or allocated for each brand. As...

with the original WWE brand extension (2002–2011), the events from 2007 to 2010 featured wrestlers from the Raw and SmackDown brands. The events from 2007...

established during the first WWE brand extension, and the inaugural event featured wrestlers from the Raw, SmackDown, and ECW brands. Following ECW's disbandment...

Survivor Series. After the 2002 brand extension and the promotion being renamed WWE, the championship was reactivated as the WWE United States Championship...

to WWE Draft Lottery (2004–2005), then WWE Brand Extension Draft (2006), and then simply WWE Draft (2007–2011). In 2011, WWE ended the original brand split...

coincide with the WWE brand extension that was reintroduced in mid-2016, the 2017 event was held exclusively for wrestlers from the Raw brand. Payback was...

UPN. Due to the WWE Brand Extension, Velocity aired matches and content from the SmackDown brand. The format was set to mirror that of WWE Heat and its relation...

professional wrestling promotion WWE while a brand extension, or brand split, is in effect. The original brand extension occurred from 2002 to 2011, while...

2022. Brands are divisions of WWE's roster where wrestlers are assigned to perform on a weekly basis when a brand extension is in effect. Wrestlers assigned...

match. Following the WWE brand extension on March 25, all titles in WWE became exclusive to either the Raw brand or SmackDown brand. The following is a...

WWE Bad Blood (originally stylized as Badd Blood) is a professional wrestling event produced by WWE, a Connecticut-based professional wrestling promotion...

American promotion WWE, defended on the SmackDown brand division. It is one of two women's world titles for WWE's main roster, along with the Women's World Championship...

as the "Brand Extension". In May 2002, the WWF was renamed to World Wrestling Entertainment (WWE). Following these changes, the Undisputed WWE Championship...

United Kingdom. From 2002, due to the WWE brand extension, Heat served as a supplementary show to the Raw brand, focusing more exclusively on its mid-card...