Marketing is the act of satisfying and retaining customers. It is one of the primary components of business management and commerce. Marketing is typically...

content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social...

Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant. This...

Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. Strategic marketing emerged...

Multi-level marketing (MLM), also called network marketing or pyramid selling, is a controversial marketing strategy for the sale of products or services...

The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the...

Marketing management is the strategic organizational discipline which focuses on the practical application of marketing orientation, techniques and methods...

or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store...

Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or...

Marketing intelligence (MI) is the everyday information relevant to a company's markets, gathered and analyzed specifically for the purpose of accurate...

media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are...

Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers...

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a...

Global marketing is defined as “marketing on a worldwide scale reconciling or taking global operational differences, similarities and opportunities in...

Diversity marketing, also known as inclusive marketing, inclusion marketing, or in-culture marketing, is a marketing paradigm which sees marketing (and especially...

Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products...

A chief marketing officer (CMO), also called a global marketing officer or marketing director, or chief brand officer, is a corporate executive responsible...

The study of the history of marketing, as a discipline, is meaningful because it helps to define the baselines upon which change can be recognised and...

Marketing communications (MC, marcom(s), marcomm(s) or just simply communications) refers to the use of different marketing channels and tools in combination...

Green marketing is the marketing of products that are presumed to be environmentally safe. It incorporates a broad range of activities, including product...

intermediaries. Distribution (or place) is one of the four elements of the marketing mix: the other three elements being product, pricing, and promotion. Decisions...

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used in...

Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets,...

Product marketing is a sub-field of marketing that is responsible for crafting the messaging, go-to-market flow, and promotion of a product. Product marketing...

world. An extensive marketing campaign was carried out before the film's release, with Reynolds working closely with the Fox marketing team to take advantage...

Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers...

The AIDA marketing model is a model within the class known as hierarchy of effects models or hierarchical models, all of which imply that consumers move...

following outline is provided as an overview of and topical guide to marketing: Marketing – social and managerial processes by which products, services, and...

Vector Marketing is a direct selling subsidiary company and the marketing arm of Cutco Corporation, an Olean, New York–based cutlery manufacturer. The...

Marketing automation refers to software platforms and technologies designed for marketing departments and organizations automate repetitive tasks and...