Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor emeritus; the S. C. Johnson & Son Distinguished Professor...
17 KB (1,925 words) - 17:44, 4 August 2024
president of Northwestern University from 1920 to 1939. More recently, Philip Kotler and Sidney J. Levy's groundbreaking 1969 Journal of Marketing article...
34 KB (3,917 words) - 07:30, 17 July 2024
Oded Kotler (born 1937), Israeli actor and theater director Oshrat Kotler (born 1965), Israeli journalist, television news presenter, and author Philip Kotler...
842 bytes (134 words) - 15:04, 20 September 2023
September 2019. Retrieved 25 September 2019. "Prime Ministers Modi receives Philip Kotler Award". The Economic Times. Retrieved 14 July 2024. "PM Modi to receive...
34 KB (1,655 words) - 05:11, 11 August 2024
Megamarketing is a term coined by U.S. marketing academic, Philip Kotler, to describe the type of marketing activity required when it is necessary to...
4 KB (590 words) - 03:46, 4 January 2023
Aharon Kotler (February 2, 1892 – November 29, 1962) was an Orthodox Jewish rabbi and a prominent leader of Orthodox Judaism in Lithuania and the United...
12 KB (1,194 words) - 23:11, 18 June 2024
Sale by Brian J. Carroll (ISBN 0-07-145897-2) Marketing Management by Philip Kotler (ISBN 0-13-033629-7) Marketing for Dummies (ISBN 978-1118880807)...
4 KB (461 words) - 19:11, 2 August 2024
Planned Social Change" in the Journal of Marketing by Philip Kotler and Gerald Zaltman. Kotler and Zaltman coined the term 'social marketing' and defined...
30 KB (3,733 words) - 15:12, 9 April 2024
Consumer Research. In addition, Philip Kotler selected Keller to be his co-author on the most recent edition of Kotler's market-leading text Marketing Management...
3 KB (288 words) - 00:21, 24 August 2023
verify] Leading authors in management and marketing, like Peter Drucker, Philip Kotler, W. Edwards Deming, etc., have not used the term "internal customer"...
16 KB (1,859 words) - 19:56, 8 May 2024
Marketing information system (section Kotler's Model)
and presentation of information for use in making marketing decisions." (Kotler, at al, 2006) MIS is really becoming very decisive while and before taking...
18 KB (2,310 words) - 10:22, 14 June 2024
Canada. The World Marketing Summit was founded and convened in 2011 by Philip Kotler. It aims to initiate global movements through marketing strategies that...
7 KB (744 words) - 22:15, 21 April 2024
core product is sold. The concept of a Core Product originates from Philip Kotler, in his 1967 book – Marketing Management: Analysis, Planning and Control...
9 KB (902 words) - 05:02, 31 October 2023
London: Palgrave. p. 52. ISBN 9781137342133. Retrieved 26 July 2024. [Philip] Kotler originally defined marketing management as 'the analysis, planning,...
21 KB (2,382 words) - 06:56, 26 July 2024
Vijay". The Hindu Business Line. Retrieved 18 June 2012. Hong Cheng, Philip Kotler & Nancy Lee (2011). Social Marketing for Public Health: Global Trends...
19 KB (1,905 words) - 08:10, 4 September 2023
1509/jmkg.67.1.77.18589. S2CID 42425818. Kotler, P. & Keller, K.L., 2016. Marketing management / Philip Kotler, Kevin Lane Keller. 15 [ed.], Global., Harlow...
38 KB (4,516 words) - 08:33, 4 August 2024
to get out, and then tighten it up as they progress. Sports portal Philip Kotler; Waldemar Pfoertsch (17 May 2010). Ingredient Branding: Making the Invisible...
3 KB (392 words) - 04:11, 8 May 2023
large losses. López studied marketing under Philip Kotler, while working toward his master's degree. Kotler's classes, leadership and knowledge were key...
4 KB (444 words) - 05:03, 24 December 2023
March 2024. Retrieved 21 June 2024. Gary Armstrong; Michael Harker; Philip Kotler; Ross Brennan (2009). Marketing: An Introduction. Pearson Education...
29 KB (2,567 words) - 16:42, 3 August 2024
a specific and urgent purpose that is redefining business." (p. 7) Philip Kotler, Hermawan Kartajaya, Iwan Setiawan (2010) Marketing 3.0: From Products...
7 KB (805 words) - 05:16, 17 April 2024
marketing that had arisen out of the consumerist movement around that time. Philip Kotler is generally credited with introducing the societal marketing concept...
24 KB (3,448 words) - 18:44, 24 June 2024
geographic, psychographics, demographic and behavioral variables proposed by Philip Kotler. Since a single product offered by a firm cannot satisfy the needs of...
11 KB (1,347 words) - 18:09, 10 June 2024
July 2018. "Polycarbonate (PC)". UL Prospector. Retrieved 5 May 2014. Philip Kotler; Waldemar Pfoertsch (17 May 2010). Ingredient Branding: Making the Invisible...
39 KB (3,774 words) - 15:56, 23 July 2024
described and expanded in economic terms by Philip Kotler, who saw them as a new challenge for marketers. Kotler anticipated that people will also want to...
15 KB (1,947 words) - 22:36, 23 July 2024
Hayes (author) John Hegarty (advertising executive) Claude C. Hopkins Philip Kotler Jay Conrad Levinson Paul Margulies David Ogilvy Bryan Pearson (businessman)...
1 KB (85 words) - 00:39, 22 January 2024
Marketing Management, 3rd edition, John Wiley & Sons, ISBN 0-471-23062-6 . Philip Kotler & Keller (2005) Marketing Management, 12th edition, ISBN 81-203-2799-3...
12 KB (1,339 words) - 01:40, 30 July 2024
marketing mix, or 4 Ps, as originally proposed by marketers and academic Philip Kotler and E. Jerome McCarthy, provides a framework for marketing decision-making...
43 KB (4,245 words) - 09:42, 12 August 2024
Denize, and Philip Kotler, Principles of Marketing, Asia-Pacific ed., Australia, Pearson, 2014 Armstrong, G., Adam, S., Denize, S. and Kotler, P., Principles...
24 KB (2,908 words) - 06:50, 7 August 2024
and Culture", Long Range Planning, 27, 5 (October 1994), pp. 85–97 Philip Kotler (1986), "Megamarketing" In: Harvard Business Review. (March–April 1986)...
29 KB (3,688 words) - 18:16, 2 August 2024
Vol. 9, no. 15, 2010, p 170 Kotler and Keller advanced the notion of a holistic era in Kevin Lane Keller and Philip Kotler, “Holistic Marketing: A Broad...
90 KB (12,072 words) - 22:51, 3 August 2024