Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor emeritus; the S. C. Johnson & Son Distinguished Professor...

president of Northwestern University from 1920 to 1939. More recently, Philip Kotler and Sidney J. Levy's groundbreaking 1969 Journal of Marketing article...

Oded Kotler (born 1937), Israeli actor and theater director Oshrat Kotler (born 1965), Israeli journalist, television news presenter, and author Philip Kotler...

September 2019. Retrieved 25 September 2019. "Prime Ministers Modi receives Philip Kotler Award". The Economic Times. Retrieved 14 July 2024. "PM Modi to receive...

Megamarketing is a term coined by U.S. marketing academic, Philip Kotler, to describe the type of marketing activity required when it is necessary to...

Aharon Kotler (February 2, 1892 – November 29, 1962) was an Orthodox Jewish rabbi and a prominent leader of Orthodox Judaism in Lithuania and the United...

Sale by Brian J. Carroll (ISBN 0-07-145897-2) Marketing Management by Philip Kotler (ISBN 0-13-033629-7) Marketing for Dummies (ISBN 978-1118880807)...

Planned Social Change" in the Journal of Marketing by Philip Kotler and Gerald Zaltman. Kotler and Zaltman coined the term 'social marketing' and defined...

Consumer Research. In addition, Philip Kotler selected Keller to be his co-author on the most recent edition of Kotler's market-leading text Marketing Management...

verify] Leading authors in management and marketing, like Peter Drucker, Philip Kotler, W. Edwards Deming, etc., have not used the term "internal customer"...

and presentation of information for use in making marketing decisions." (Kotler, at al, 2006) MIS is really becoming very decisive while and before taking...

Canada. The World Marketing Summit was founded and convened in 2011 by Philip Kotler. It aims to initiate global movements through marketing strategies that...

core product is sold. The concept of a Core Product originates from Philip Kotler, in his 1967 book – Marketing Management: Analysis, Planning and Control...

London: Palgrave. p. 52. ISBN 9781137342133. Retrieved 26 July 2024. [Philip] Kotler originally defined marketing management as 'the analysis, planning,...

Vijay". The Hindu Business Line. Retrieved 18 June 2012. Hong Cheng, Philip Kotler & Nancy Lee (2011). Social Marketing for Public Health: Global Trends...

1509/jmkg.67.1.77.18589. S2CID 42425818. Kotler, P. & Keller, K.L., 2016. Marketing management / Philip Kotler, Kevin Lane Keller. 15 [ed.], Global., Harlow...

to get out, and then tighten it up as they progress. Sports portal Philip Kotler; Waldemar Pfoertsch (17 May 2010). Ingredient Branding: Making the Invisible...

large losses. López studied marketing under Philip Kotler, while working toward his master's degree. Kotler's classes, leadership and knowledge were key...

March 2024. Retrieved 21 June 2024. Gary Armstrong; Michael Harker; Philip Kotler; Ross Brennan (2009). Marketing: An Introduction. Pearson Education...

a specific and urgent purpose that is redefining business." (p. 7) Philip Kotler, Hermawan Kartajaya, Iwan Setiawan (2010) Marketing 3.0: From Products...

marketing that had arisen out of the consumerist movement around that time. Philip Kotler is generally credited with introducing the societal marketing concept...

geographic, psychographics, demographic and behavioral variables proposed by Philip Kotler. Since a single product offered by a firm cannot satisfy the needs of...

July 2018. "Polycarbonate (PC)". UL Prospector. Retrieved 5 May 2014. Philip Kotler; Waldemar Pfoertsch (17 May 2010). Ingredient Branding: Making the Invisible...

described and expanded in economic terms by Philip Kotler, who saw them as a new challenge for marketers. Kotler anticipated that people will also want to...

Hayes (author) John Hegarty (advertising executive) Claude C. Hopkins Philip Kotler Jay Conrad Levinson Paul Margulies David Ogilvy Bryan Pearson (businessman)...

Marketing Management, 3rd edition, John Wiley & Sons, ISBN 0-471-23062-6 . Philip Kotler & Keller (2005) Marketing Management, 12th edition, ISBN 81-203-2799-3...

marketing mix, or 4 Ps, as originally proposed by marketers and academic Philip Kotler and E. Jerome McCarthy, provides a framework for marketing decision-making...

Denize, and Philip Kotler, Principles of Marketing, Asia-Pacific ed., Australia, Pearson, 2014 Armstrong, G., Adam, S., Denize, S. and Kotler, P., Principles...

and Culture", Long Range Planning, 27, 5 (October 1994), pp. 85–97 Philip Kotler (1986), "Megamarketing" In: Harvard Business Review. (March–April 1986)...

Vol. 9, no. 15, 2010, p 170 Kotler and Keller advanced the notion of a holistic era in Kevin Lane Keller and Philip Kotler, “Holistic Marketing: A Broad...