Event marketing is the experiential marketing of a brand, service, or product through memorable experiences or promotional events. It typically involves...

Marketing is the act of satisfying and retaining customers. It is one of the primary components of business management and commerce. Marketing is typically...

Event Marketing Solutions Ltd (EMS) is a provider of vehicle-based marketing roadshows. The business was founded in October 2000 by Keith Austin (Managing...

Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products...

advertising, sales promotion, direct marketing, publicity, word of mouth and may also include event marketing, exhibitions and trade shows. A promotional...

Sports marketing as a concept has established itself as a branch of marketing over the past few decades; however, a generally accepted definition does...

marketing (sometimes called experiential marketing, brand activation, on-ground marketing, live marketing, participation marketing, loyalty marketing...

content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social...

with an event or property, without that organization having an official or direct connection to that event or property. This form of marketing is typically...

Relationship marketing is a form of marketing developed from direct response marketing campaigns that emphasizes customer retention and satisfaction rather...

Pico Far East Holdings Limited is an event marketing company founded in 1969 by Chia Siong Lim, was named Pico Art Studio. It Incorporated in Singapore...

Ambush marketing or ambush advertising is a marketing strategy in which an advertiser "ambushes" an event to compete for exposure against other advertisers...

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used in...

technical, and logistical elements. This includes overall event design, brand building, marketing and communication strategy, audio-visual production, script...

mass media, and sponsorship (particularly of sporting events). Expenditures on nicotine marketing are in the tens of billions a year; in the US alone,...

In marketing, attribution, also known as multi-touch attribution (MTA), is the identification of a set of user actions ("events" or "touchpoints") that...

media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are...

media planning and buying, digital and interactive marketing, sports and events marketing, field marketing and brand consultancy. Omnicom Group was ranked...

Multi-level marketing (MLM), also called network marketing or pyramid selling, is a controversial and sometimes illegal marketing strategy for the sale...

person, place, product, or event. Attack marketing utilizes the power of social interactions to execute non-traditional marketing campaigns that drive sales...

products for live show organisers and promoters for them to manage event marketing and better understand their audiences. During the global COVID-19 pandemic...

research, marketing research, and marketing are a sequence of business activities; sometimes these are handled informally. The field of marketing research...

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a...

Global marketing is defined as “marketing on a worldwide scale reconciling or taking global operational differences, similarities and opportunities to...

Other common youth marketing tactics include entertainment marketing, music marketing, sports marketing, event marketing, viral marketing, school and college...

for a service-based business. Marketing communications include advertising, promotions, sales, branding, campaigns, events, and online promotions. The process...

Social marketing is a marketing approach which focuses on influencing behavior with the primary goal of achieving the "common good". It utilizes the elements...

business or company. Marketing professionals must keep up to date on current events and how their target market is responding to said events to ensure appropriate...

in event marketing and brand marketing, with headquarters located in Auburn Hills, Michigan, United States. GPJ operates primarily as a marketing and...

co-owner of The Allen/Sito Group, which houses the event marketing and staffing agency Best Reps Event Marketing. His client roster boasts international brands...