Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising...

Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones...

Marketing is the act of satisfying and retaining customers. It is one of the primary components of business management and commerce. Marketing is typically...

When using social media marketing, firms can allow customers and Internet users to post user-generated content (e.g., online comments, product reviews...

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used in...

promotional. Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others (often via online social-media platforms)...

Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant. This...

The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the...

media marketing, marketing communications, online marketing, advertising, marketing strategy, and public relations to execute outbound marketing for their...

celebrities, companies, agencies, and brands using the phrase in their online marketing and social media posts. She attracted further coverage after appearing...

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a...

Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets,...

much faster than traditional advertising and even other channels of online marketing. Managing search campaigns is either done directly with the SEM vendor...

Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. In other words, it is the...

businesses market through both online and offline channels to local audiences. Online and offline multichannel marketing campaigns can either inform one...

Targeted advertising or data-driven marketing is a form of advertising, including online advertising, that is directed towards an audience with certain...

Local store marketing (LSM), also known as "neighborhood marketing," or simply "local marketing," is a marketing strategy that targets consumers/customers...

Multi-level marketing (MLM), also called network marketing or pyramid selling, is a controversial and sometimes illegal marketing strategy for the sale...

marketing (sometimes called experiential marketing, brand activation, on-ground marketing, live marketing, participation marketing, loyalty marketing...

Blue Fountain Media was a digital marketing agency from New York City providing website development and online marketing strategies. It became defunct in...

The AIDA marketing model is a model within the class known as hierarchy of effects models or hierarchical models, all of which imply that consumers move...

them online. Other common youth marketing tactics include entertainment marketing, music marketing, sports marketing, event marketing, viral marketing, school...

platforms like Instagram, YouTube, Snapchat, TikTok or other online channels. Influencer marketing is when a brand enrolls influencers who have an established...

Online platforms may refer to: Online platforms for collaborative consumption Online discussion platform Online marketing platform Online video platform...

Scott is an American online marketing strategist and author of several books on marketing, including The New Rules of Marketing and PR. Scott graduated...

Database marketing is a form of direct marketing that uses databases of customers or potential customers to generate personalized communications in order...

Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products...

Diversity marketing, also known as inclusive marketing, inclusion marketing, or in-culture marketing, is a marketing paradigm which sees marketing (and especially...

In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand...

Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct...