The brand extension, also referred to as the brand split, is the separation of the American professional wrestling promotion WWE's roster of wrestlers...
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Championship; it is still active today and is WWE's oldest active title. Whenever the WWE brand extension has been implemented (2002–2011; 2016–present)...
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promotion WWE, defended on the Raw brand division. It is one of two male tag team championships for WWE's main roster, along with the WWE Tag Team Championship...
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expanding even further in the mid-2000s during the first WWE brand extension. In addition, WWE produced international PPVs not available in the United...
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SmackDown. It is one of WWE's two main brands, along with Raw, collectively referred to as WWE's main roster. The brand extension was discontinued between...
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February 2010. Brands are divisions of WWE's roster where wrestlers are assigned to perform on a weekly basis when a brand extension is in effect. Wrestlers...
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Raw. It is one of WWE's two main brands, along with SmackDown, collectively referred to as WWE's main roster. The brand extension was discontinued between...
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2006 World Wrestling Entertainment (WWE) brand extension draft, also known as the 2006 ECW draft, was the fourth WWE draft that took place at the Tacoma...
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Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in...
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the WWE brand extension has been implemented (2002–2011; 2016–present), separate secondary championships have been created or allocated for each brand. As...
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became a WWF (and later, WWE) championship and replaced the WWF Light Heavyweight Championship. During the first WWE brand extension, it was the only title...
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was renamed WWE. Following the introduction of the WWE brand extension, where wrestlers and championships became exclusive to a WWE brand, the World Tag...
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Wrestling Entertainment (WWE), and in 2011, the "WWE" name became an orphaned initialism for the promotion. During the first brand extension, No Mercy was held...
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the WWE brand extension has been implemented (2002–2011; 2016–present), separate tag team championships have been created or allocated for each brand. As...
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NXT is a brand of the American professional wrestling promotion WWE that was introduced on February 23, 2010. Brands are divisions of WWE's roster where...
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introduced as part of the WWE brand extension via a storyline by then SmackDown General Manager Vickie Guerrero as an alternative to Raw's WWE Women's Championship...
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UPN. Due to the WWE Brand Extension, Velocity aired matches and content from the SmackDown brand. The format was set to mirror that of WWE Heat and its relation...
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the WWE brand extension has been implemented (2008–2010; 2016–present), separate women's championships have been created or allocated for each brand. As...
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with the original WWE brand extension (2002–2011), the events from 2007 to 2010 featured wrestlers from the Raw and SmackDown brands. The events from 2007...
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WWE Bad Blood (originally stylized as Badd Blood) is a professional wrestling event produced by WWE, a Connecticut-based professional wrestling promotion...
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established during the first WWE brand extension, and the inaugural event featured wrestlers from the Raw, SmackDown, and ECW brands. Following ECW's disbandment...
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Survivor Series. After the 2002 brand extension and the promotion being renamed WWE, the championship was reactivated as the WWE United States Championship...
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coincide with the WWE brand extension that was reintroduced in mid-2016, the 2017 event was held exclusively for wrestlers from the Raw brand. Payback was...
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professional wrestling promotion WWE while a brand extension, or brand split, is in effect. The original brand extension occurred from 2002 to 2011, while...
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2022. Brands are divisions of WWE's roster where wrestlers are assigned to perform on a weekly basis when a brand extension is in effect. Wrestlers assigned...
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match. Following the WWE brand extension on March 25, all titles in WWE became exclusive to either the Raw brand or SmackDown brand. The following is a...
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American promotion WWE, defended on the SmackDown brand division. It is one of two women's world titles for WWE's main roster, along with the Women's World Championship...
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United Kingdom. From 2002, due to the WWE brand extension, Heat served as a supplementary show to the Raw brand, focusing more exclusively on its mid-card...
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to WWE Draft Lottery (2004–2005), then WWE Brand Extension Draft (2006), and then simply WWE Draft (2007–2011). In 2011, WWE ended the original brand split...
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was introduced during WWE's first brand extension period, and the inaugural event featured the Raw, SmackDown, and ECW brands. ECW was disbanded in 2010...
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