Marketing management is the strategic organizational discipline that focuses on the practical application of marketing orientation, techniques and methods...

Marketing is the act of satisfying and retaining customers. It is one of the primary components of business management and commerce. Marketing is typically...

Marketing automation refers to software platforms and technologies designed for marketing departments and organizations automate repetitive tasks and...

Computer-Aided Marketing & Selling. Butterworth Heinemann. ISBN 978-0-7506-1707-9. "Management Tools – Customer Relationship Management – Bain & Company"...

Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products...

information. Strategic marketing emerged in the 1970s and 1980s as a distinct field of study, branching out of strategic management. Marketing strategies concern...

roots. The history of marketing practice is grounded in the management and marketing disciplines, while the history of marketing thought is grounded in...

contemporary marketing mix which has become the dominant framework for marketing management decisions was first published in 1984. In services marketing, an extended...

management Software product management Service product management Technology roadmap User experience Brand management Customer experience Marketing management...

The AIDA marketing model is a model within the class known as hierarchy of effects models or hierarchical models, all of which imply that consumers move...

Advertising management Brand management Brand community Competitive advantage Consumer behaviour Customer engagement Marketing management Marketing strategy...

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used in...

Agricultural marketing All commodity volume Cargo Distribution (economics) Distribution resource planning Document automation in supply chain management and logistics...

Industrial Marketing Management is a peer-reviewed academic journal covering the field of marketing, business-to-business, and industrial marketing. It is...

Pharmaceutical marketing is a branch of marketing science and practice focused on the communication, differential positioning and commercialization of...

Multi-level marketing (MLM), also called network marketing or pyramid selling, is a controversial and sometimes illegal marketing strategy for the sale...

opportunities to reach global objectives". Global marketing is also a field of study in general business management that markets products, solutions, and services...

content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social...

Business plan Marketing Marketing management Strategic management Product differentiation Lehmann, Donald R.; Winer, Russell S. Analysis for Marketing Planning...

Business marketing is a marketing practice of individuals or organizations (including commercial businesses, governments, and institutions). It allows...

The Journal of Marketing Management is a peer-reviewed academic journal covering the field of marketing. The journal is owned by Westburn Publishers and...

general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more...

Services marketing is a specialized branch of marketing which emerged as a separate field of study in the early 1980s, following the recognition that the...

Information Systems Management Theory Marketing or Marketing Management Operations Management and Supply Chain Management Protected Area Management Personal student...

Product life-cycle management (PLM) is the succession of strategies by business management as a product goes through its life-cycle. The conditions in...

strategic marketing issue).[citation needed] Drucker identifies marketing as a key essence for business success, but management and marketing are generally...

Market intelligence Marketing and artificial intelligence Media intelligence Kotler, Keller, Koshy and Jha (2009). "Marketing Management, 13th Edition", Chapter...

distribution, and product management. Marketers may sell goods or services directly to consumers, known as business to customer (B2C marketing); commercial organizations...

"Actionable marketing knowledge: A close reading of representation, knowledge and action in market research". Industrial Marketing Management. 66: 172–180...

Call to action (CTA) is a marketing term for any text designed to prompt an immediate response or encourage an immediate sale. A CTA most often refers...