The brand extension, also referred to as the brand split, is the separation of the American professional wrestling promotion WWE's roster of wrestlers...

February 2010. Brands are divisions of WWE's roster where wrestlers are assigned to perform on a weekly basis when a brand extension is in effect. Wrestlers...

Raw. It is one of WWE's two main brands, along with SmackDown, collectively referred to as WWE's main roster. The brand extension was discontinued between...

SmackDown. It is one of WWE's two main brands, along with Raw, collectively referred to as WWE's main roster. The brand extension was discontinued between...

Championship; it is still active today and is WWE's oldest active title. Whenever the WWE brand extension has been implemented (2002–2011; 2016–present)...

2006 World Wrestling Entertainment (WWE) brand extension draft, also known as the 2006 ECW draft, was the fourth WWE draft that took place at the Tacoma...

promotion WWE, defended on the Raw brand division. It is one of two male tag team championships for WWE's main roster, along with the WWE Tag Team Championship...

expanding even further in the mid-2000s during the first WWE brand extension. In addition, WWE produced international PPVs not available in the United...

NXT is a brand of the American professional wrestling promotion WWE that was introduced on February 23, 2010. Brands are divisions of WWE's roster where...

was renamed WWE. Following the introduction of the WWE brand extension, where wrestlers and championships became exclusive to a WWE brand, the World Tag...

Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in...

the WWE brand extension has been implemented (2002–2011; 2016–present), separate secondary championships have been created or allocated for each brand. As...

became a WWF (and later, WWE) championship and replaced the WWF Light Heavyweight Championship. During the first WWE brand extension, it was the only title...

the WWE brand extension has been implemented (2002–2011; 2016–present), separate tag team championships have been created or allocated for each brand. As...

WWE Bad Blood (originally stylized as Badd Blood) is a professional wrestling event produced by WWE, a Connecticut-based professional wrestling promotion...

introduced as part of the WWE brand extension via a storyline by then SmackDown General Manager Vickie Guerrero as an alternative to Raw's WWE Women's Championship...

UPN. Due to the WWE Brand Extension, Velocity aired matches and content from the SmackDown brand. The format was set to mirror that of WWE Heat and its relation...

with the original WWE brand extension (2002–2011), the events from 2007 to 2010 featured wrestlers from the Raw and SmackDown brands. The events from 2007...

the WWE brand extension has been implemented (2008–2010; 2016–present), separate women's championships have been created or allocated for each brand. As...

2022. Brands are divisions of WWE's roster where wrestlers are assigned to perform on a weekly basis when a brand extension is in effect. Wrestlers assigned...

Survivor Series. After the 2002 brand extension and the promotion being renamed WWE, the championship was reactivated as the WWE United States Championship...

coincide with the WWE brand extension that was reintroduced in mid-2016, the 2017 event was held exclusively for wrestlers from the Raw brand. Payback was...

was introduced during WWE's first brand extension period, and the inaugural event featured the Raw, SmackDown, and ECW brands. ECW was disbanded in 2010...

to WWE Draft Lottery (2004–2005), then WWE Brand Extension Draft (2006), and then simply WWE Draft (2007–2011). In 2011, WWE ended the original brand split...

professional wrestling promotion WWE while a brand extension, or brand split, is in effect. The original brand extension occurred from 2002 to 2011, while...

The 2011 WWE draft was the ninth and final overall WWE draft before the first WWE brand extension ended on August 29, produced by the American professional...

Wrestling Entertainment (WWE), and in 2011, the "WWE" name became an orphaned initialism for the promotion. During the first brand extension, No Mercy was held...

American promotion WWE, defended on the SmackDown brand division. It is one of two women's world titles for WWE's main roster, along with the Women's World Championship...

established during the first WWE brand extension, and the inaugural event featured wrestlers from the Raw, SmackDown, and ECW brands. Following ECW's disbandment...

being renamed to WWE and the implementation of the brand extension in early 2002, the event was made exclusive to the SmackDown brand in 2003, and then...