The brand extension, also referred to as the brand split, is the separation of the American professional wrestling promotion WWE's roster of wrestlers...

Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in...

Advertising Brand ambassador Brand architecture Brand engagement Brand extension - a marketing technique Brand licensing - owner of the brand allowing someone...

perform on a weekly basis when a brand extension is in effect. Wrestlers assigned to Raw primarily appear on the brand's weekly television program, Monday...

perform on a weekly basis when a brand extension is in effect. Wrestlers assigned to SmackDown primarily appear on the brand's weekly television program, Friday...

February 2010. Brands are divisions of WWE's roster where wrestlers are assigned to perform on a weekly basis when a brand extension is in effect. Wrestlers...

products, under one brand name. Hence, umbrella branding may be considered as a type of brand extension. The practice of umbrella branding does not disallow...

perform on a weekly basis when a brand extension is in effect. Wrestlers assigned to NXT primarily appear on the brand's weekly television program, NXT...

The 2006 World Wrestling Entertainment (WWE) brand extension draft, also known as the 2006 ECW draft, was the fourth WWE draft that took place at the...

Intercontinental Championship at that year's Survivor Series. After the 2002 brand extension and the promotion being renamed WWE, the championship was reactivated...

the WWE brand extension has been implemented (2002–2011; 2016–present), separate world championships have been created or allocated for each brand. As of...

brand extension, where wrestlers and championships became exclusive to a WWE brand, the World Tag Team Championship became exclusive to the Raw brand...

the first brand extension, the 2003 and 2004 Bad Blood events were both held exclusively for wrestlers of the Raw brand division. The brand split ended...

Branston is an English food brand best known for the original Branston Pickle, a sweet pickle first made in 1922 in the village of Branston near Burton...

and SmackDown brands (2002–2011; 2016–present) when a brand extension is in effect. Wrestlers from the promotion's developmental brand NXT (2016–present)...

In the spring of 2002, the WWF underwent a process they called the "brand extension". The WWF divided itself into two de facto wrestling promotions with...

management Brand Brand ambassador Brand architecture Brand awareness Brand engagement Brand equity Brand extension Brand implementation Challenger brand Chief...

A product line extension is the use of an established product brand name for a new item in the same product category. Line extensions occur when a company...

marketing strategy when an organization aims to carry out brand extension. Normally, when a brand extension is carried out from one sub-category (e.g. Marlboro)...

was created by WWE in 2008, and was introduced as part of the WWE brand extension via a storyline by then SmackDown General Manager Vickie Guerrero as...

perform on a weekly basis when a brand extension is in effect. Wrestlers assigned to 205 Live primarily appeared on the brand's weekly television program, 205...

AlphaTauri is a fashion brand founded in 2016 as a brand extension of Red Bull into the fashion industry. The brand is named after the Alpha Tauri star...

Brand equity, in marketing, is the worth of a brand in and of itself – i.e., the social value of a well-known brand name. The owner of a well-known brand...

gain a wider consumer base. Another strategy used in massification is brand extensions, which is when an already established company releases a new product...

available to any brand. The first brand extension then ended in August 2011. Following the reintroduction of the brand extension in July 2016, reigning...

WWE's first brand extension period, and the events in 2010 and 2011 featured wrestlers from both the Raw and SmackDown brands. The first brand split then...

before the dissolution of the original brand extension, which was introduced in March 2002, although the brand split would be reintroduced in July 2016...

coincide with the brand extension introduced earlier that same year, the 2002 event featured wrestlers from both the Raw and SmackDown brand divisions. In...

first brand extension ended. In July 2016, WWE reintroduced the brand extension, again dividing the roster between the Raw and SmackDown brands. No Mercy...

publishes a number of books on home economics and gardening under the BH&G brand, the best known of which is the Better Homes and Gardens New Cook Book,...