supply a method for a direct response. Among practitioners, it is also known as direct response marketing. In contrast to direct marketing, advertising is more...

either single-level marketing (in which a direct seller makes money purely from sales) and multi-level marketing (in which the direct seller may earn money...

Multi-level marketing (MLM), also called network marketing or pyramid selling, is a controversial and sometimes illegal marketing strategy for the sale...

Direct text marketing is a form of SMS marketing. This includes using a medium which involves text messaging over a mobile device and can be done from...

highlighted the potential of marketing through mass emails. However, as email marketing developed as an effective means of direct communication, in the 1990s...

The Data & Marketing Association formerly, Direct Marketing Association (DMA) is a trade organization for marketers. In 2017, their web site stated, "Yes...

2008 definition with the AMA's 1935 version: "Marketing is the performance of business activities that direct the flow of goods, and services from producers...

service for many postal services, and direct-mail marketing forms a significant portion of the direct marketing industry. Some organizations attempt to...

Direct digital marketing is a marketing method that uses such things as a consumer's email to send advertisements and other forms of communications to...

of companies which use multi-level marketing (also known as network marketing, direct selling, referral marketing, and pyramid selling) for most of their...

optimization, e-mail direct marketing, display advertising, e-books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet...

communications of the organization. Marketing communication tools include advertising, personal selling, direct marketing, sponsorship, communication, public...

Database marketing is a form of direct marketing that uses databases of customers or potential customers to generate personalized communications in order...

Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products...

Direct Marketing Association of South Africa (DMASA) is a Section 21 Company and self-regulatory organization empowered by law to ensure that direct marketers...

Levinson's 1984 book Guerrilla Marketing. Guerrilla marketing uses multiple techniques and practices to establish direct contact with potential customers...

country, or foreign direct investment into the country. International marketing is required for the development of the marketing mix for the country....

Vector Marketing is a Direct selling marketing subsidiary company and the marketing arm of Cutco Corporation, an Olean, New York–based cutlery manufacturer...

that business marketing generally entails shorter and more direct channels of distribution.[citation needed] While consumer marketing is aimed at large...

intermediaries then this is known as a zero-level distribution system or direct marketing. A level one (sometimes called one-tier) channel has a single intermediary...

the first email marketing company for opt-in email lists under the domain Insideconnect.com. He also started the Direct Email Marketing Association to...

Relationship marketing is a form of marketing developed from direct response marketing campaigns that emphasizes customer retention and satisfaction rather...

Direct Group is a direct marketing holding company operating in Australia and New Zealand. The company, founded in 1985, operates with three primary divisions:...

Call to action (CTA) is a marketing term for any text designed to prompt an immediate response or encourage an immediate sale. A CTA most often refers...

The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the...

Canadian Marketing Association Construction Marketing Association Direct marketing association Direct Marketing Association (UK) Direct Marketing Association...

Activation based on direct-response marketing will focus on generating immediate sales transactions. Before executing its marketing activities, a firm...

marketing (sometimes called experiential marketing, brand activation, on-ground marketing, live marketing, participation marketing, loyalty marketing...

Direct Marketing Association v. Brohl, 575 U.S. 1 (2015), was a United States Supreme Court case in which the Court held that a lawsuit by the Direct...

Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. In other words, it is the...