Just Marketing, Inc. (JMI), founded in 1995, is a motorsports marketing agency, sponsorship and advertising in Formula One, NASCAR Sprint Cup Series, NASCAR...

to customers locally, nationally, and internationally. International marketing is the application of marketing principles in more than one country, by...

Marketing is the act of satisfying and retaining customers. It is one of the primary components of business management and commerce. Marketing is typically...

content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social...

The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the...

The list is compiled annually by market research firm Phoenix Marketing International. "Phoenix MI Reveals Findings from 2019 Millionaires Report". Phoenix...

Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers...

Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. In other words, it is the...

The study of the history of marketing, as a discipline, is meaningful because it helps to define the baselines upon which change can be recognised and...

Marketing management is the strategic organizational discipline that focuses on the practical application of marketing orientation, techniques and methods...

Services marketing is a specialized branch of marketing which emerged as a separate field of study in the early 1980s, following the recognition that the...

The AIDA marketing model is a model within the class known as hierarchy of effects models or hierarchical models, all of which imply that consumers move...

Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or...

Historique. In 1995, he founded Just Marketing International (JMI), which grew to become the largest motorsport marketing agency in the world. In 2013, JMI...

International Journal of Research in Marketing is a quarterly peer-reviewed academic journal published by Elsevier. It is an official journal of the European...

wholesalers or, in the international context, by importers. In certain specialist markets, agents or brokers may become involved in the marketing channel: for example...

Destinations International (formerly Destination Marketing Association International) is a professional organization representing destination organizations...

The Industrial Marketing and Purchasing Group or International Marketing and Purchasing Group (abbreviated IMP Group) is a European research initiative...

Social marketing is a marketing approach which focuses on influencing behavior with the primary goal of achieving the "common good". It utilizes the elements...

media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are...

Marketing communications (MC, marcom(s), marcomm(s) or just simply communications) refers to the use of different marketing channels and tools in combination...

Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant. This...

Agile marketing, often termed marketing agility or international marketing agility, comprises sensemaking, speed, iteration, and marketing decisions; marketing...

of companies which use multi-level marketing (also known as network marketing, direct selling, referral marketing, and pyramid selling) for most of their...

In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand...

Multi-level marketing (MLM), also called network marketing or pyramid selling, is a controversial and sometimes illegal marketing strategy for the sale...

Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products...

Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers...

following outline is provided as an overview of and topical guide to marketing: Marketing – social and managerial processes by which products, services, and...

Green marketing is the marketing of products that are presumed to be environmentally safe. It incorporates a broad range of activities, including product...