Marketing is the act of satisfying and retaining customers. It is one of the primary components of business management and commerce. Marketing is typically...

engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social...

Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. In other words, it is the...

The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the...

intermediaries. Distribution (or place) is one of the four elements of the marketing mix: the other three elements being product, pricing, and promotion. Decisions...

Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant. This...

media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are...

Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or...

Multi-level marketing (MLM), also called network marketing or pyramid selling, is a controversial and sometimes illegal marketing strategy for the sale...

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a...

or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store...

Global marketing is defined as “marketing on a worldwide scale reconciling or taking global operational differences, similarities and opportunities to...

Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers...

Marketing management is the strategic organizational discipline that focuses on the practical application of marketing orientation, techniques and methods...

Diversity marketing, also known as inclusive marketing, inclusion marketing, or in-culture marketing, is a marketing paradigm which sees marketing (and especially...

Nicotine marketing is the marketing of nicotine-containing products or use. Traditionally, the tobacco industry markets cigarette smoking, but it is increasingly...

Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products...

Marketing automation refers to software platforms and technologies designed for marketing departments and organizations automate repetitive tasks and...

Marketing communications (MC, marcom(s), marcomm(s) or just simply communications) refers to the use of different marketing channels and tools in combination...

Marketing authorisation is the process of reviewing and assessing the evidence to support a medicinal product, such as a drug, in relation to its marketing...

Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets,...

take the form of email marketing, although other media can also be used. Drip marketing is distinct from other database marketing in two ways: (1) the timing...

A chief marketing officer (CMO), also called a chief brand officer (CBO), is a C-suite corporate executive responsible for managing marketing activities...

Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers...

Marketing intelligence (MI) is the everyday information relevant to a company's markets, gathered and analyzed specifically for the purpose of accurate...

Interactive marketing, sometimes called trigger-based or event-driven marketing, is a marketing strategy that uses two-way communication channels to allow...

Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct...

utilitarian or luxurious, entry-level or high-end, etc.) through the marketing mix. Once a brand has achieved a strong position, it can become difficult...

Marketing myopia is the tendency of businesses to define their market so narrowly as to miss opportunities for growth. It is suggested that businesses...

Green marketing is the marketing of products that are presumed to be environmentally safe. It incorporates a broad range of activities, including product...