Marketing is the act of satisfying and retaining customers. It is one of the primary components of business management and commerce. Marketing is typically...
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Entrepreneurship (redirect from Entrepreneurialism)
considered as entrepreneurial resources. Their economic value is generating activities or services through mobilization by entrepreneurs. Entrepreneurial resources...
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Crossing the Chasm (redirect from Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers)
Technology Ventures Program, described it as "still the bible for entrepreneurial marketing 15 years later". The book's success has led to a series of follow-up...
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(2001). Entrepreneurial Marketing: Lessons from Wharton's Pioneering M.B.A. Course. John Wiley & Sons. Lodish, Leonard; Morgan, Howard (2009). Marketing That...
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content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social...
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Business: Managing Legitimacy and Co-constructing Entrepreneurial Identities in E-Commerce Multilevel Marketing Discourse". Western Journal of Communication...
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Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or...
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Victoria's Secret (section Marketing)
L. Morgan; Shellye Archambeau (March 21, 2007). Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company. Pearson...
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Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct...
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Urban Design and Planning Entrepreneurship: Entrepreneurial Learning, Team Learning, Entrepreneurial Marketing, Innovation Management, International and...
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Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. Strategic marketing emerged...
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Scott Galloway (professor) (category American marketing people)
American public speaker, author, podcast host, and entrepreneur. He is a clinical professor of marketing at the New York University Stern School of Business...
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improve marketing". Entrepreneurial Executive: 87. Chiang, I-Ping; Chung-Hsien Hsieh (October 2011). "Exploring the impact of blog marketing on consumers"...
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Omaha Steaks (section Branding and marketing)
Robert D.; Ramadani, Veland (2018). "Chapter 7: Entrepreneurial distribution policy". Entrepreneurial Marketing: A Practical Managerial Approach. US: Edward...
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technology development. Both play a role in business marketing.[citation needed] Entrepreneurial revolution. To stay competitive, many companies have...
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Shawn Amos (section Digital marketing (2009–present))
American songwriter, author, blues singer, record producer and digital marketing entrepreneur. Amos is best known as blues singer and harmonica player, “The Reverend...
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born March 12, 1991) is an American entrepreneur, marketing executive and author. She was also the chief marketing officer at ConsenSys from 2016 until...
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(July 2010). "Entrepreneurial marketing: acknowledging the entrepreneur and customer-centric interrelationship". Journal of Strategic Marketing. 18 (4): 303–316...
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Barry Urquhart The Jindalee Factor: Insights on Western Australian Entrepreneurs, Marketing Focus, Australia (1988) "Mr Who?" – The West Australian, 17 December...
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Cynthia Johnson (businesswoman) (redirect from Cynthia Johnson (Entrepreneur))
Cynthia Johnson is an American entrepreneur, marketing professional, search engine optimization specialist, social media influencer, author and keynote...
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conjunction with traditional methods. It maintained an aggressively entrepreneurial marketing approach, and sales controls described as a "rod of iron" - allegedly...
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Call to action (CTA) is a marketing term for any text designed to prompt an immediate response or encourage an immediate sale. A CTA most often refers...
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Creativity, Global Entrepreneurship, Entrepreneurial Marketing, New Venture Creation, Venture Finance, Entrepreneurial Selling and Social Entrepreneurship...
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Archived from the original on 4 May 2020. Nijssen, E. (2014). Entrepreneurial Marketing; an effectual approach. Chapter 2, Routelegde, 2014. Amram, M...
68 KB (7,135 words) - 14:32, 29 July 2024
The study of the history of marketing, as a discipline, is meaningful because it helps to define the baselines upon which change can be recognised and...
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Online advertising (redirect from Online marketing)
advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the...
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and entrepreneurial partners, researchers are required to incorporate the service dimension of their scientific work more strongly. S2B Marketing thereby...
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Social marketing is a marketing approach which focuses on influencing behavior with the primary goal of achieving "common good". It utilizes the elements...
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2016-04-08 at the Wayback Machine Chapter 3, Page 11, Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company, By...
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