Trade marketing is a discipline of marketing that relates to increasing the demand at the wholesaler, retailer, or distributor level rather than at the...

In business and marketing, “trade” refers to the relationship between manufacturers and retailers. Trade Promotion refers to marketing activities that...

tasks are contracted to dedicated marketing firms, like a media, market research, or advertising agency. Sometimes, a trade association or government agency...

Multi-level marketing (MLM), also called network marketing or pyramid selling, is a controversial and sometimes illegal marketing strategy for the sale...

organizations involved in international trade. The traditional ethnocentric conceptual view of international marketing trade was counterbalanced by a global view...

The Data & Marketing Association formerly, Direct Marketing Association (DMA) is a trade organization for marketers. In 2017, their web site stated, "Yes...

The study of the history of marketing, as a discipline, is meaningful because it helps to define the baselines upon which change can be recognised and...

The Trade Desk, Inc. (stylized as theTradeDesk) is an American multinational technology company that specializes in real-time programmatic marketing automation...

Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers...

intermediaries. Distribution (or place) is one of the four elements of the marketing mix: the other three elements being product, pricing, and promotion. Decisions...

challenges. In the United States, the Federal Trade Commission provides some guidance on environmental marketing claims. The commission is expected to do an...

In order to collect marketing intelligence, marketing managers must be in constant touch with relevant books, newspapers, and trade publications. They...

The Photo Marketing Association International (PMA) International Convention and Trade Show was an annual imaging technology trade show conducted by PMA...

cultivars may be associated with commercial marketing names referred to in the Cultivated Plant Code as "trade designations" (see below). A cultivar name...

multi-level marketing company. The Los Angeles Times states that Vector meets the Federal Trade Commission (FTC) definition of a multi-level marketing company...

drink brand owned by PT Mayora Indah and the Philippines-based Vouno Trade Marketing Services Inc. This brand was fortified with SIGMAvit. In 1992, Energen...

Marketing Mix Modeling (MMM) is a forecasting methodology used to estimate the impact of various marketing tactic scenarios on product sales. MMMs use...

Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. In other words, it is the...

Marketing management is the strategic organizational discipline that focuses on the practical application of marketing orientation, techniques and methods...

A marketing channel consists of the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to...

The Ministry of Industry and Trade is a government ministry of Tanzania. Its offices are located in Dar es Salaam. The Minister is Kitila Mkumbo. The...

Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant. This...

three elements: Sell (trade) Tell (inform) Dwell (entertain) E. Jerome McCarthy Marketing Advertising Co-creation Co-marketing Marketing mix modeling McCarthy...

advertising, sales promotion, direct marketing, publicity, word of mouth and may also include event marketing, exhibitions and trade shows. A promotional plan specifies...

their members such as research. Marketing boards differ from industry trade groups in that their primary goal is marketing towards consumers, not governments...

media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are...

Agricultural marketing covers the services involved in moving an agricultural product from the farm to the consumer. These services involve the planning...

(B2D) marketing. However, business marketing is typically associated with the business-to-business sector. The practice of a purveyor of goods trading with...

2017-10-26. Compare peddling and other types of retail trade:Hoffman, K. Douglas, ed. (2005). Marketing principles and best practices (3 ed.). Thomson/South-Western...

products. Jhai is also introducing organic farming techniques, fair trade marketing and direct sales to these farmers. CTA (2002). "Laos: Jhai Foundation's...