as a science. Marketing science has developed a concrete process that can be followed to create a marketing plan. The "marketing concept" proposes that...

this sort of connection. Positioning is one of the most powerful marketing concepts. Originally, positioning focused on the product and with Al Ries and...

engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social...

Societal responsibility of marketing is a marketing concept that holds that a company should make marketing decisions not only by considering consumers'...

is changing concepts of the consumer's role in service delivery processes. The American Marketing Association defines service marketing as an organizational...

"Writing Wednesdays: High Concept". Steven Pressfield Online. Retrieved October 6, 2012. Justin Wyatt, High Concept: Movies and Marketing in Hollywood (Austin:...

commercial marketing and applies them to social concepts. However, to see social marketing as only the use of standard commercial marketing practices to...

including newer concepts such as the societal marketing concept, the relationship marketing concept and the interfunctional concept, as shown in the...

of the marketing mix in which he claims that he was inspired by Culliton's idea of "mixers", and credits himself with popularising the concept of the...

Marketing management is the strategic organizational discipline that focuses on the practical application of marketing orientation, techniques and methods...

The AIDA marketing model is a model within the class known as hierarchy of effects models or hierarchical models, all of which imply that consumers move...

Multi-level marketing (MLM), also called network marketing or pyramid selling, is a controversial and sometimes illegal marketing strategy for the sale...

media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are...

Marketing communications (MC, marcom(s), marcomm(s) or just simply communications) refers to the use of different marketing channels and tools in combination...

perceived costs: Value = Benefits - Cost. The basic underlying concept of value in marketing is human needs. The basic human needs may include food, shelter...

Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or...

and payment processing. The concept of revenue sharing—paying commission for referred business—predates affiliate marketing and the Internet. The translation...

Proof of concept (POC or PoC), also known as proof of principle, is a realization of a certain idea, method or principle in order to demonstrate its feasibility...

Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products...

financial sector and offering the concept of a federal comparison shopping site as an alternative. Direct marketing – Model of communicating discounts...

Kotler, P., Principles of Marketing, Sydney, Australia, Pearson, 2014, pp 297-394 Wright, R., Marketing: Origins, Concepts, Environment, Holborn, London...

Camaro Black Concept (2008) Camaro Chroma Concept (2009) Camaro Concept (2006) Camaro Convertible Concept (2007) Camaro Convertible Concept (2010) Camaro...

stage names. In the modern era, the concept of branding has expanded to include deployment by a manager of the marketing and communication techniques and...

politically. In 1982, Kate and Robert D. Kestenbaum introduced the concept of database marketing, namely applying statistical methods to analyze and gather customer...

message or advertisement within a given time frame. This concept is a fundamental element of marketing communication strategies, aiming to enhance brand recall...

Sports marketing as a concept has established itself as a branch of marketing over the past few decades; however, a generally accepted definition does...

spending on marketing contributes to profits. Marketers are under more and more pressure to "show a return" on their activities. The ROMI concept first came...

Call to action (CTA) is a marketing term for any text designed to prompt an immediate response or encourage an immediate sale. A CTA most often refers...

Relationship marketing is a form of marketing developed from direct response marketing campaigns that emphasizes customer retention and satisfaction rather...

increasingly popular in digital marketing. Seth Godin first introduced the concept in his book “Permission Marketing: Turning Strangers Into Friends,...