Marketing is the act of satisfying and retaining customers. It is one of the primary components of business management and commerce. Marketing is typically...
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Entrepreneurship (redirect from Entrepreneurialism)
considered as entrepreneurial resources. Their economic value is generating activities or services through mobilization by entrepreneurs. Entrepreneurial resources...
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Crossing the Chasm (redirect from Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers)
Technology Ventures Program, described it as "still the bible for entrepreneurial marketing 15 years later". The book's success has led to a series of follow-up...
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(2001). Entrepreneurial Marketing: Lessons from Wharton's Pioneering M.B.A. Course. John Wiley & Sons. Lodish, Leonard; Morgan, Howard (2009). Marketing That...
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Business: Managing Legitimacy and Co-constructing Entrepreneurial Identities in E-Commerce Multilevel Marketing Discourse". Western Journal of Communication...
46 KB (4,924 words) - 17:21, 19 July 2024
content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social...
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Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or...
39 KB (5,198 words) - 07:08, 19 July 2024
Victoria's Secret (section Marketing)
L. Morgan; Shellye Archambeau (March 21, 2007). Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company. Pearson...
139 KB (12,741 words) - 02:20, 16 July 2024
Scott Galloway (professor) (category American marketing people)
Clinical Professor of marketing at the New York University Stern School of Business, public speaker, author, podcast host, and entrepreneur. Galloway grew up...
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Urban Design and Planning Entrepreneurship: Entrepreneurial Learning, Team Learning, Entrepreneurial Marketing, Innovation Management, International and...
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technology development. Both play a role in business marketing.[citation needed] Entrepreneurial revolution. To stay competitive, many companies have...
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Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. Strategic marketing emerged...
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born March 12, 1991) is an American entrepreneur, marketing executive and author. She was also the chief marketing officer at ConsenSys from 2016 until...
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Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct...
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improve marketing". Entrepreneurial Executive: 87. Chiang, I-Ping; Chung-Hsien Hsieh (October 2011). "Exploring the impact of blog marketing on consumers"...
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Omaha Steaks (section Branding and marketing)
Robert D.; Ramadani, Veland (2018). "Chapter 7: Entrepreneurial distribution policy". Entrepreneurial Marketing: A Practical Managerial Approach. US: Edward...
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Biderman (born 24 November 1971) is a Canadian internet entrepreneur and business marketing specialist. Biderman has occupied roles as corporate President...
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Creativity, Global Entrepreneurship, Entrepreneurial Marketing, New Venture Creation, Venture Finance, Entrepreneurial Selling and Social Entrepreneurship...
4 KB (295 words) - 10:08, 5 May 2024
Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It was founded in 2000 under the name ExactTarget...
19 KB (1,604 words) - 00:34, 11 May 2024
Call to action (CTA) is a marketing term for any text designed to prompt an immediate response or encourage an immediate sale. A CTA most often refers...
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Barry Urquhart The Jindalee Factor: Insights on Western Australian Entrepreneurs, Marketing Focus, Australia (1988) "Mr Who?" – The West Australian, 17 December...
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Online advertising (redirect from Online marketing)
advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the...
111 KB (10,306 words) - 13:07, 9 July 2024
The study of the history of marketing, as a discipline, is meaningful because it helps to define the baselines upon which change can be recognised and...
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Social marketing is a marketing approach which focuses on influencing behavior with the primary goal of achieving "common good". It utilizes the elements...
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Cynthia Johnson (businesswoman) (redirect from Cynthia Johnson (Entrepreneur))
Cynthia Johnson is an American entrepreneur, marketing professional, search engine optimization specialist, social media influencer, author and keynote...
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conjunction with traditional methods. It maintained an aggressively entrepreneurial marketing approach, and sales controls described as a "rod of iron" - allegedly...
34 KB (3,035 words) - 18:28, 4 July 2024
Archived from the original on 4 May 2020. Nijssen, E. (2014). Entrepreneurial Marketing; an effectual approach. Chapter 2, Routelegde, 2014. Amram, M...
68 KB (7,110 words) - 03:28, 27 June 2024
2016-04-08 at the Wayback Machine Chapter 3, Page 11, Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company, By...
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Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by...
26 KB (2,894 words) - 13:27, 3 March 2024