• Thumbnail for Marketing
    Marketing is the act of satisfying and retaining customers. It is one of the primary components of business management and commerce. Marketing is typically...
    60 KB (7,143 words) - 22:16, 20 June 2024
  • considered as entrepreneurial resources. Their economic value is generating activities or services through mobilization by entrepreneurs. Entrepreneurial resources...
    112 KB (13,056 words) - 08:57, 17 July 2024
  • Technology Ventures Program, described it as "still the bible for entrepreneurial marketing 15 years later". The book's success has led to a series of follow-up...
    9 KB (990 words) - 21:31, 29 December 2023
  • Thumbnail for Howard L. Morgan
    (2001). Entrepreneurial Marketing: Lessons from Wharton's Pioneering M.B.A. Course. John Wiley & Sons. Lodish, Leonard; Morgan, Howard (2009). Marketing That...
    17 KB (1,551 words) - 22:20, 9 May 2024
  • Business: Managing Legitimacy and Co-constructing Entrepreneurial Identities in E-Commerce Multilevel Marketing Discourse". Western Journal of Communication...
    46 KB (4,924 words) - 17:21, 19 July 2024
  • Thumbnail for Digital marketing
    content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social...
    89 KB (10,092 words) - 02:40, 20 July 2024
  • Thumbnail for Guerrilla marketing
    Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or...
    39 KB (5,198 words) - 07:08, 19 July 2024
  • Thumbnail for Victoria's Secret
    L. Morgan; Shellye Archambeau (March 21, 2007). Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company. Pearson...
    139 KB (12,741 words) - 02:20, 16 July 2024
  • Thumbnail for Scott Galloway (professor)
    Scott Galloway (professor) (category American marketing people)
    Clinical Professor of marketing at the New York University Stern School of Business, public speaker, author, podcast host, and entrepreneur. Galloway grew up...
    23 KB (2,102 words) - 17:48, 17 July 2024
  • Thumbnail for University of Liechtenstein
    Urban Design and Planning Entrepreneurship: Entrepreneurial Learning, Team Learning, Entrepreneurial Marketing, Innovation Management, International and...
    11 KB (950 words) - 14:50, 4 July 2024
  • BEXIMCO (section Marketing)
    S2CID 244483396. Banu, Saira; Tasnim, Jarin (1 June 2020). "Entrepreneurial Marketing in Direct to Home (DTH) Service: The Case of AKASH in Bangladesh"...
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  • technology development. Both play a role in business marketing.[citation needed] Entrepreneurial revolution. To stay competitive, many companies have...
    19 KB (2,318 words) - 04:53, 18 July 2024
  • Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. Strategic marketing emerged...
    81 KB (9,057 words) - 15:17, 19 July 2024
  • Thumbnail for Amanda Cassatt
    born March 12, 1991) is an American entrepreneur, marketing executive and author. She was also the chief marketing officer at ConsenSys from 2016 until...
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  • Thumbnail for Direct marketing
    Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct...
    40 KB (4,984 words) - 13:55, 16 June 2024
  • improve marketing". Entrepreneurial Executive: 87. Chiang, I-Ping; Chung-Hsien Hsieh (October 2011). "Exploring the impact of blog marketing on consumers"...
    107 KB (12,627 words) - 22:57, 5 July 2024
  • Robert D.; Ramadani, Veland (2018). "Chapter 7: Entrepreneurial distribution policy". Entrepreneurial Marketing: A Practical Managerial Approach. US: Edward...
    24 KB (2,345 words) - 06:27, 29 June 2024
  • Thumbnail for Noel Biderman
    Biderman (born 24 November 1971) is a Canadian internet entrepreneur and business marketing specialist. Biderman has occupied roles as corporate President...
    13 KB (1,192 words) - 17:02, 4 July 2024
  • Thumbnail for HEC Paris Innovation & Entrepreneurship Institute
    Creativity, Global Entrepreneurship, Entrepreneurial Marketing, New Venture Creation, Venture Finance, Entrepreneurial Selling and Social Entrepreneurship...
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  • Thumbnail for Salesforce Marketing Cloud
    Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It was founded in 2000 under the name ExactTarget...
    19 KB (1,604 words) - 00:34, 11 May 2024
  • Call to action (CTA) is a marketing term for any text designed to prompt an immediate response or encourage an immediate sale. A CTA most often refers...
    9 KB (1,369 words) - 18:38, 6 July 2024
  • Barry Urquhart The Jindalee Factor: Insights on Western Australian Entrepreneurs, Marketing Focus, Australia (1988) "Mr Who?" – The West Australian, 17 December...
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  • advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the...
    111 KB (10,306 words) - 13:07, 9 July 2024
  • Thumbnail for History of marketing
    The study of the history of marketing, as a discipline, is meaningful because it helps to define the baselines upon which change can be recognised and...
    90 KB (12,072 words) - 11:35, 28 May 2024
  • Social marketing is a marketing approach which focuses on influencing behavior with the primary goal of achieving "common good". It utilizes the elements...
    30 KB (3,733 words) - 15:12, 9 April 2024
  • Thumbnail for Cynthia Johnson (businesswoman)
    Cynthia Johnson is an American entrepreneur, marketing professional, search engine optimization specialist, social media influencer, author and keynote...
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  • Thumbnail for HP Autonomy
    conjunction with traditional methods. It maintained an aggressively entrepreneurial marketing approach, and sales controls described as a "rod of iron" - allegedly...
    34 KB (3,035 words) - 18:28, 4 July 2024
  • Archived from the original on 4 May 2020. Nijssen, E. (2014). Entrepreneurial Marketing; an effectual approach. Chapter 2, Routelegde, 2014. Amram, M...
    68 KB (7,110 words) - 03:28, 27 June 2024
  • Thumbnail for Minivac 601
    2016-04-08 at the Wayback Machine Chapter 3, Page 11, Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company, By...
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  • Thumbnail for Content marketing
    Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by...
    26 KB (2,894 words) - 13:27, 3 March 2024