Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor emeritus; the S. C. Johnson & Son Distinguished Professor...
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president of Northwestern University from 1920 to 1939. More recently, Philip Kotler and Sidney J. Levy's groundbreaking 1969 Journal of Marketing article...
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Aharon Kotler (February 2, 1892 – November 29, 1962) was an Orthodox Jewish rabbi and a prominent leader of Orthodox Judaism in Lithuania and the United...
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September 2019. Retrieved 25 September 2019. "Prime Ministers Modi receives Philip Kotler Award". The Economic Times. Retrieved 14 July 2024. "PM Modi to receive...
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marketing that had arisen out of the consumerist movement around that time. Philip Kotler is generally credited with introducing the societal marketing concept...
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Oded Kotler (born 1937), Israeli actor and theater director Oshrat Kotler (born 1965), Israeli journalist, television news presenter, and author Philip Kotler...
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Megamarketing is a term coined by U.S. marketing academic, Philip Kotler, to describe the type of marketing activity required when it is necessary to...
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Planned Social Change" in the Journal of Marketing by Philip Kotler and Gerald Zaltman. Kotler and Zaltman coined the term 'social marketing' and defined...
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verify] Leading authors in management and marketing, like Peter Drucker, Philip Kotler, W. Edwards Deming, etc., have not used the term "internal customer"...
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Marketing information system (section Kotler's Model)
and presentation of information for use in making marketing decisions." (Kotler, at al, 2006) MIS is really becoming very decisive while and before taking...
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Sale by Brian J. Carroll (ISBN 0-07-145897-2) Marketing Management by Philip Kotler (ISBN 0-13-033629-7) Marketing for Dummies (ISBN 978-1118880807)...
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Consumer Research. In addition, Philip Kotler selected Keller to be his co-author on the most recent edition of Kotler's market-leading text Marketing Management...
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large losses. López studied marketing under Philip Kotler, while working toward his master's degree. Kotler's classes, leadership and knowledge were key...
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Hayes (author) John Hegarty (advertising executive) Claude C. Hopkins Philip Kotler Jay Conrad Levinson Paul Margulies David Ogilvy Bryan Pearson (businessman)...
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core product is sold. The concept of a Core Product originates from Philip Kotler, in his 1967 book – Marketing Management: Analysis, Planning and Control...
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Vijay". The Hindu Business Line. Retrieved 18 June 2012. Hong Cheng, Philip Kotler & Nancy Lee (2011). Social Marketing for Public Health: Global Trends...
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2018). "Love Your Melon Opens New Minneapolis Studio”. CBS MINNESOTA' Philip Kotler; David Hessekiel & Nancy Lee (2012). Good Works!: Marketing and Corporate...
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Canada. The World Marketing Summit was founded and convened in 2011 by Philip Kotler. It aims to initiate global movements through marketing strategies that...
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to get out, and then tighten it up as they progress. Sports portal Philip Kotler; Waldemar Pfoertsch (17 May 2010). Ingredient Branding: Making the Invisible...
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geographic, psychographics, demographic and behavioral variables proposed by Philip Kotler. Since a single product offered by a firm cannot satisfy the needs of...
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1509/jmkg.67.1.77.18589. S2CID 42425818. Kotler, P. & Keller, K.L., 2016. Marketing management / Philip Kotler, Kevin Lane Keller. 15 [ed.], Global., Harlow...
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Marketing Management, 3rd edition, John Wiley & Sons, ISBN 0-471-23062-6 . Philip Kotler & Keller (2005) Marketing Management, 12th edition, ISBN 81-203-2799-3...
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Steven Kotler is an American author, journalist, and entrepreneur. He is best known for his non-fiction books, including Abundance, A Small Furry Prayer...
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March 2024. Retrieved 21 June 2024. Gary Armstrong; Michael Harker; Philip Kotler; Ross Brennan (2009). Marketing: An Introduction. Pearson Education...
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salesman for marketers". The Economic Times. Retrieved 2015-12-03. Philip Kotler (1 September 2010). Principles Of Marketing: A South Asian Perspective...
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July 2018. "Polycarbonate (PC)". UL Prospector. Retrieved 5 May 2014. Philip Kotler; Waldemar Pfoertsch (17 May 2010). Ingredient Branding: Making the Invisible...
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Denize, and Philip Kotler, Principles of Marketing, Asia-Pacific ed., Australia, Pearson, 2014 Armstrong, G., Adam, S., Denize, S. and Kotler, P., Principles...
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Retrieved 2019-06-07. According to Kotler: The World's Foremost Authority on Marketing Answers Your Questions / Philip Kotler, 2005 Retail Price Cutting and...
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described and expanded in economic terms by Philip Kotler, who saw them as a new challenge for marketers. Kotler anticipated that people will also want to...
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Vol. 9, no. 15, 2010, p 170 Kotler and Keller advanced the notion of a holistic era in Kevin Lane Keller and Philip Kotler, “Holistic Marketing: A Broad...
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