content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social...

Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or...

Sports marketing as a concept has established itself as a branch of marketing over the past few decades; however, a generally accepted definition does...

is often created together by marketing managers, product marketing managers, product managers, and sales teams. A marketing plan comprises part of an overall...

media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are...

Marketing management is the strategic organizational discipline that focuses on the practical application of marketing orientation, techniques and methods...

working as the director of marketing and promotions for the WNBA team. During her tenure with the Mercury, Cox became the team's chief operating officer...

Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant. This...

Marketing communications (MC, marcom(s), marcomm(s) or just simply communications) refers to the use of different marketing channels and tools in combination...

Green marketing is the marketing of products that are presumed to be environmentally safe. It incorporates a broad range of activities, including product...

is a Polish-American marketing executive. She was one of the original members of both the Apple Macintosh team and the NeXT team. At the time she began...

Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products...

Marketing automation refers to software platforms and technologies designed for marketing departments and organizations automate repetitive tasks and...

In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand...

both part of the marketing team of the UEFA Champions League. Leenders and Klooz both joined TEAM Marketing (Team Event and Media Marketing) in 1992 and played...

Services marketing is a specialized branch of marketing which emerged as a separate field of study in the early 1980s, following the recognition that the...

Nicotine marketing is the marketing of nicotine-containing products or use. Traditionally, the tobacco industry markets cigarette smoking, but it is increasingly...

Ambush marketing or ambush advertising is a marketing strategy in which an advertiser "ambushes" an event to compete for exposure against other advertisers...

A chief marketing officer (CMO), also called a marketing director or chief brand officer (CBO), is a C-suite corporate executive responsible for managing...

marketing (sometimes called experiential marketing, brand activation, on-ground marketing, live marketing, participation marketing, loyalty marketing...

Product marketing is a sub-field of marketing that is responsible for crafting the messaging, go-to-market flow, and promotion of a product. Product marketing...

The term Integrated Marketing Communications refers specifically to the connectivity of all communications about a brand in the marketplace - its packaging...

leading journals including the Journal of Marketing, and the Journal of Marketing Research. His Co-Editor team includes Dr. Vanitha Swaminathan, and Dr...

of the Salt Lake Bees minor league baseball team Marketing buzz, a term used in word-of-mouth marketing Buzz (DC), a Washington, D.C. dance party Volkswagen...

Industrial marketing or business-to-business marketing is the marketing of goods and services by one business to another. Industrial goods are those an...

The term viral strategy was first used in marketing in 1995, in a pre-digital marketing era, by a strategy team at Chiat / Day advertising in LA (now TBWA...

Star-Bulletin, published February 26, 1999 Unguarded. Dir. Jonathan Hock. Team Marketing, 2011. DVD. Reynolds, Bill (2012). Basketball Junkie: A Memoir. St....

advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the...

season and included in team marketing. During the season, Burge would start half the team's 30 games, finish second on the team in both field goal and...

Personalized marketing, also known as one-to-one marketing or individual marketing, is a marketing strategy by which companies leverage data analysis...