as a science. Marketing science has developed a concrete process that can be followed to create a marketing plan. The "marketing concept" proposes that...

this sort of connection. Positioning is one of the most powerful marketing concepts. Originally, positioning focused on the product and with Al Ries and...

Societal responsibility of marketing is a marketing concept that holds that a company should make marketing decisions not only by considering consumers'...

content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social...

is changing concepts of the consumer's role in service delivery processes. The American Marketing Association defines service marketing as an organizational...

and payment processing. The concept of revenue sharing—paying commission for referred business—predates affiliate marketing and the Internet. The translation...

including newer concepts such as the societal marketing concept, the relationship marketing concept and the interfunctional concept, as shown in the...

of the marketing mix in which he claims that he was inspired by Culliton's idea of "mixers", and credits himself with popularising the concept of the...

"Writing Wednesdays: High Concept". Steven Pressfield Online. Retrieved October 6, 2012. Justin Wyatt, High Concept: Movies and Marketing in Hollywood (Austin:...

Marketing communications (MC, marcom(s), marcomm(s) or just simply communications) refers to the use of different marketing channels and tools in combination...

commercial marketing and applies them to social concepts. However, to see social marketing as only the use of standard commercial marketing practices to...

Multi-level marketing (MLM), also called network marketing or pyramid selling, is a controversial marketing strategy for the sale of products or services...

The AIDA marketing model is a model within the class known as hierarchy of effects models or hierarchical models, all of which imply that consumers move...

Marketing management is the strategic organizational discipline which focuses on the practical application of marketing orientation, techniques and methods...

Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or...

target market, understanding the whole product concept, positioning the product, building a marketing strategy, choosing the most appropriate distribution...

Call to action (CTA) is a marketing term for any text designed to prompt an immediate response or encourage an immediate sale. A CTA most often refers...

Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. Strategic marketing emerged...

Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products...

financial sector and offering the concept of a federal comparison shopping site as an alternative. Direct marketing – Model of communicating discounts...

stage names. In the modern era, the concept of branding has expanded to include deployment by a manager of the marketing and communication techniques and...

media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are...

Sports marketing as a concept has established itself as a branch of marketing over the past few decades; however, a generally accepted definition does...

services or experiences; concepts or ideas; causes and may even involve celebrity marketing Traditional thinking around the concept of value was that marketers...

The marketing of war is a concept introduced by Professor Kostas Gouliamos (European University Cyprus) and Dr. Antonis L. Theocharous (Cyprus University...

increasingly popular in digital marketing. Seth Godin first introduced the concept in his book “Permission Marketing: Turning Strangers Into Friends,...

Proof of concept (POC or PoC), also known as proof of principle, is a realization of a certain idea, method or principle in order to demonstrate its feasibility...

Kotler, P., Principles of Marketing, Sydney, Australia, Pearson, 2014, pp 297-394 Wright, R., Marketing: Origins, Concepts, Environment, Holborn, London...

concepts with his work on "gemeinschaft and gesellschaft" (lit. 'community' and 'society'). Tönnies marked a sharp line between the realm of concepts...

message or advertisement within a given time frame. This concept is a fundamental element of marketing communication strategies, aiming to enhance brand recall...