as a science. Marketing science has developed a concrete process that can be followed to create a marketing plan. The "marketing concept" proposes that...
60 KB (7,146 words) - 12:17, 17 August 2024
this sort of connection. Positioning is one of the most powerful marketing concepts. Originally, positioning focused on the product and with Al Ries and...
33 KB (4,001 words) - 00:21, 18 April 2024
Societal responsibility of marketing is a marketing concept that holds that a company should make marketing decisions not only by considering consumers'...
24 KB (3,448 words) - 18:44, 24 June 2024
content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social...
89 KB (10,090 words) - 08:59, 12 August 2024
is changing concepts of the consumer's role in service delivery processes. The American Marketing Association defines service marketing as an organizational...
89 KB (11,949 words) - 22:42, 12 March 2024
and payment processing. The concept of revenue sharing—paying commission for referred business—predates affiliate marketing and the Internet. The translation...
38 KB (4,587 words) - 09:13, 12 August 2024
including newer concepts such as the societal marketing concept, the relationship marketing concept and the interfunctional concept, as shown in the...
91 KB (12,080 words) - 01:04, 16 August 2024
of the marketing mix in which he claims that he was inspired by Culliton's idea of "mixers", and credits himself with popularising the concept of the...
43 KB (4,245 words) - 03:05, 18 August 2024
"Writing Wednesdays: High Concept". Steven Pressfield Online. Retrieved October 6, 2012. Justin Wyatt, High Concept: Movies and Marketing in Hollywood (Austin:...
13 KB (1,361 words) - 02:40, 27 July 2024
Marketing communications (MC, marcom(s), marcomm(s) or just simply communications) refers to the use of different marketing channels and tools in combination...
116 KB (15,544 words) - 03:29, 15 June 2024
commercial marketing and applies them to social concepts. However, to see social marketing as only the use of standard commercial marketing practices to...
30 KB (3,733 words) - 15:12, 9 April 2024
Multi-level marketing (MLM), also called network marketing or pyramid selling, is a controversial marketing strategy for the sale of products or services...
46 KB (4,919 words) - 09:57, 12 August 2024
The AIDA marketing model is a model within the class known as hierarchy of effects models or hierarchical models, all of which imply that consumers move...
24 KB (3,305 words) - 04:08, 20 August 2024
Marketing management is the strategic organizational discipline which focuses on the practical application of marketing orientation, techniques and methods...
21 KB (2,382 words) - 06:56, 26 July 2024
Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or...
39 KB (5,170 words) - 23:02, 15 August 2024
Crossing the Chasm (redirect from Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers)
target market, understanding the whole product concept, positioning the product, building a marketing strategy, choosing the most appropriate distribution...
9 KB (990 words) - 21:31, 29 December 2023
Call to action (CTA) is a marketing term for any text designed to prompt an immediate response or encourage an immediate sale. A CTA most often refers...
9 KB (1,369 words) - 18:38, 6 July 2024
Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. Strategic marketing emerged...
81 KB (9,055 words) - 09:04, 12 August 2024
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products...
54 KB (7,010 words) - 00:07, 31 July 2024
Lead generation (redirect from Marketing Qualified Leads (MQLs))
financial sector and offering the concept of a federal comparison shopping site as an alternative. Direct marketing – Model of communicating discounts...
4 KB (461 words) - 19:11, 2 August 2024
Brand (redirect from Brand marketing)
stage names. In the modern era, the concept of branding has expanded to include deployment by a manager of the marketing and communication techniques and...
121 KB (14,790 words) - 20:14, 20 August 2024
media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are...
107 KB (12,623 words) - 06:57, 21 August 2024
Sports marketing as a concept has established itself as a branch of marketing over the past few decades; however, a generally accepted definition does...
46 KB (5,819 words) - 15:12, 27 May 2024
services or experiences; concepts or ideas; causes and may even involve celebrity marketing Traditional thinking around the concept of value was that marketers...
60 KB (6,042 words) - 13:42, 16 August 2024
The marketing of war is a concept introduced by Professor Kostas Gouliamos (European University Cyprus) and Dr. Antonis L. Theocharous (Cyprus University...
3 KB (348 words) - 19:07, 6 April 2024
increasingly popular in digital marketing. Seth Godin first introduced the concept in his book “Permission Marketing: Turning Strangers Into Friends,...
13 KB (1,575 words) - 19:30, 2 May 2024
Proof of concept (POC or PoC), also known as proof of principle, is a realization of a certain idea, method or principle in order to demonstrate its feasibility...
16 KB (2,161 words) - 08:35, 16 June 2024
Kotler, P., Principles of Marketing, Sydney, Australia, Pearson, 2014, pp 297-394 Wright, R., Marketing: Origins, Concepts, Environment, Holborn, London...
24 KB (2,908 words) - 14:44, 18 August 2024
Sociology (redirect from Sociological concept)
concepts with his work on "gemeinschaft and gesellschaft" (lit. 'community' and 'society'). Tönnies marked a sharp line between the realm of concepts...
157 KB (17,648 words) - 09:49, 14 August 2024
message or advertisement within a given time frame. This concept is a fundamental element of marketing communication strategies, aiming to enhance brand recall...
15 KB (1,928 words) - 17:57, 19 March 2024