Marketing is the act of satisfying and retaining customers. It is one of the primary components of business management and commerce. Marketing is typically...

engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social...

media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are...

intermediaries. Distribution (or place) is one of the four elements of the marketing mix: the other three elements being product, pricing, and promotion. Decisions...

The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the...

Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. In other words, it is the...

Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant. This...

Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or...

Multi-level marketing (MLM), also called network marketing or pyramid selling, is a controversial and sometimes illegal marketing strategy for the sale...

Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers...

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a...

Marketing communications (MC, marcom(s), marcomm(s) or just simply communications) refers to the use of different marketing channels and tools in combination...

Marketing management is the strategic organizational discipline that focuses on the practical application of marketing orientation, techniques and methods...

Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products...

Global marketing is defined as “marketing on a worldwide scale reconciling or taking global operational differences, similarities and opportunities to...

or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store...

Outbound marketing may refer to: Older, non-pejorative sense of marketing communications Newer, pejorative sense of interruption marketing This disambiguation...

Marketing automation refers to software platforms and technologies designed for marketing departments and organizations automate repetitive tasks and...

A chief marketing officer (CMO), also called a chief brand officer (CBO), is a C-suite corporate executive responsible for managing marketing activities...

Sports marketing as a concept has established itself as a branch of marketing over the past few decades; however, a generally accepted definition does...

marketing (sometimes called experiential marketing, brand activation, on-ground marketing, live marketing, participation marketing, loyalty marketing...

take the form of email marketing, although other media can also be used. Drip marketing is distinct from other database marketing in two ways: (1) the timing...

Product marketing is a sub-field of marketing that is responsible for crafting the messaging, go-to-market flow, and promotion of a product. Product marketing...

Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets,...

Trade marketing is a discipline of marketing that relates to increasing the demand at the wholesaler, retailer, or distributor level rather than at the...

Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct...

Diversity marketing, also known as inclusive marketing, inclusion marketing, or in-culture marketing, is a marketing paradigm which sees marketing (and especially...

Marketing intelligence (MI) is the everyday information relevant to a company's markets, gathered and analyzed specifically for the purpose of accurate...

Interactive marketing, sometimes called trigger-based or event-driven marketing, is a marketing strategy that uses two-way communication channels to allow...

Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers...