The 69th Valladolid International Film Festival (Seminci) will place from 18 to 26 October 2024, in Valladolid, Spain.[1]They Will Be Dust will open the festival.[2]
In June 2024, the festival announced the update of its branding image since 1984, the iconic lips by Leonese painter Manuel Sierra, with a revamped version developed by PobrelaVaca Studio's Félix Rodríguez and Ana María Hernández,[3][4] which was included in the festival's poster for the 69th edition. On 21 August 2024, Carlos Marques-Marcet's They Will Be Dust was announced as the festival's opening picture.[2] Later in August, the festival announced an early tranche of Spanish-produced and co-produced films to be part of different festivals sections.[5]