Alpha Delta Sigma

Alpha Delta Sigma
ΑΔΣ
FoundedNovember 14, 1913; 111 years ago (1913-11-14)
University of Missouri
TypeHonor society
AffiliationAmerican Advertising Federation
Former affiliationPIC
StatusActive
EmphasisAdvertising
ScopeNational
MottoBridging the Gap
Colors  Red and   White
Members70,000+ lifetime
Headquarters1101 K Street NW, Suite 420
Washington, D.C. 20005
United States
WebsiteAlpha Delta Sigma website

Alpha Delta Sigma (ΑΔΣ) is an American honor society for advertising. It started in 1913 as a men's professional fraternity and absorbed Gamma Alpha Chi women's professional fraternity in 1971. It merged into the American Advertising Federation in 1973, becoming an honor society at the time.

History

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Alpha Delta Sigma was formed as a men's professional fraternity for the field of advertising at the University of Missouri on November 14, 1913.[1][2] Its founders were Alex C. Bayless, J. Harrison Brown, Oliver N. Gingrich, Howard W. Hailey, Alberg G. Hinman, Joseph B. Hosmer, John W. Jewell, Alfonso Johnson, Rex B. McGee, Hugh J. McKay, Thomas E. Parker, John B. Powell, D. D. Rosenfelder, Charles H. Ross, James E. Schofield, Robert K. Tindall, Guy B. Trail, Walter Williams, and Chauncey Wynne.[1][3] Powell was an instructor in advertising and served as the fraternity's first president.[3]

Alpha Delta Sigma was created for students who were interested in the business side of the newspaper business.[1] It was affiliated with the Associated Advertising Clubs of the World, an earlier name for the American Advertising Federation.[4][5][6][7] A second chapter was established at the University of Kentucky in early 1914.[3][1] This was followed chapters at the University of Illinois Urbana-Champaign and the University of Washington in April 1914.[8][6]

Alpha Delta Sigma was mostly inactive during World War I.[3] Hosmer returned to the University of Missouri after the war and reestablished the fraternity.[3] However, the fraternity failed to add new chapters because the field of advertising did not expand to many colleges and universities.[3] This changed once the University of Missouri's program proved successful and a new chapter was added in 1920 at Georgetown College.[3][1]

With the addition of this new chapter, the University of Missouri undertook a failed effort to become a national fraternity in 1920.[3] This was successfully attempted in 1921, with founding member Gingrich serving as the first national president.[3] A chapter was added at Dartmouth University in 1922, followed by a chapter at the University of Michigan in 1923.[9][1]

To better organize its governing structure, Alpha Delta Sigma held its first national convention in Columbia, Missouri during the Journalism Week of 1926.[3] Delegates from four chapters attended, with others sending their proxy by telegraph to write and approve a new constitution, expand the national officers, and update the fraternity's ritual.[3] E. K. Johnston, an advertising professor at the University of Missouri, was selected as the second national president and served two terms.[3]

Under Johnston's leadership, Alpha Delta Sigma positioned itself as a men's national professional advertising fraternity.[3] It added five chapters in 1924, five in 1925, two in 1926, and three in 1927.[3] In 1928, the fraternity had twenty active chapters.[3] It was a charter member of the Professional Interfraternity Conference in 1928.[10][11]

By 1961, the fraternity had chartered 69 collegiate chapters, with 53 active, and had initiated 17,000 members.[1] Some chapters provided housing for members. Alpha Delta Sigma absorbed Gamma Alpha Chi, which had formed on February 9, 1920 at University of Missouri as a female counterpart to Alpha Delta Sigma and had 22 active chapters as of 1964.[12] The merger occurred on November 2, 1971 in San Francisco.[13][12][14]

The merged fraternity was headquartered, briefly, at Texas Tech University. In 1973, Alpha Delta Sigma merged into the American Advertising Federation.[15] It became a national honor society for the advertising field.

Symbols

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At the time of its formation, the Greek letters ΑΔΣ were selected as the name ADS, short for advertising.[3] Later, the name Alpha Delta Sigma represented the Greek words truth, persistence, and cooperation.[2] The fraternity's motto is "Bridging the Gap".[16]

Alpha Delta Sigma's colors are red and white.[4][16] Its graduating members may wear honor cords that are red and white.[16]

The Alpha Delta Sigma professional fraternity's badge was a shield, with the image of the Western Hemisphere on a black background at the bottom, surmounted by the three Greek letters ΑΔΣ, and surrounded by a wreath.[1][4] This is different from its current lapel pin.

Membership

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Eligible members are juniors and seniors who have completed at least two upped level advertising classes, have at least a 3.25 GPA.[17]

Chapters

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Main article: List of Alpha Delta Sigma chapters

Noble members

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See also

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References

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  1. ^ a b c d e f g h Robson, John, ed. (1963). Baird's Manual of American College Fraternities (17th ed.). Menasha, Wisconsin: The Collegiate Press, George Banta Company, Inc. pp. 639-640.
  2. ^ a b "Alpha Delta Sigma Ceremony". American Advertising Federation. Archived from the original on 2024-03-02. Retrieved 2025-02-13.
  3. ^ a b c d e f g h i j k l m n o p Williams, Sara Lockwood (1929). Twenty years of education for journalism; a history of the School of Journalism of the University of Missouri, Columbia, Missouri, U.S.A. Columbia, Missouri: The E.W. Stephens Publishing Company. pp. 304–306 – via Hathi Trust.
  4. ^ a b c Salvitar yearbook 1921. University of Missouri. p.300.
  5. ^ John McDonough; Karen Egolf (18 June 2015). The Advertising Age Encyclopedia of Advertising. Taylor & Francis. pp. 1037–. ISBN 978-1-135-94913-6.
  6. ^ a b "Establish Chapter of Advertising Fraternity". The Daily Illini. Urbana, Illinois. 1914-04-09. p. 1. Retrieved 2025-02-13 – via Newspapers.com.
  7. ^ Shepardson, Francis Wayland, ed. Baird's Manual of American College Fraternities, 12th edition. Menasha, Wisconsin: The Collegiate Press/George Banta Publishing Company, 1930. pp. 433-434. via Hathi Trust.
  8. ^ "News and Reviews from University and College". The Oregon Daily Journal. Portland, Oregon. 1914-05-03. p. 42. Retrieved 2025-02-13 – via Newspapers.com.
  9. ^ Williams, Sara Lockwood (1929). Twenty years of education for journalism; a history of the School of Journalism of the University of Missouri, Columbia, Missouri, U.S.A. Columbia, Missouri: The E.W. Stephens Publishing Company. pp. 304–306 – via Hathi Trust.
  10. ^ "Ely Represents Alpha Rho Chi at Conference" (PDF). The ARCHI of Alpha Rho Chi. Vol. 9, no. 7. July 31, 1928. p. 1. Archived from the original (PDF) on 10 May 2017. Retrieved February 13, 2025.
  11. ^ Shepardson, Francis Wayland, ed. Baird's Manual of American College Fraternities, 12th edition. Menasha, Wisconsin: The Collegiate Press/George Banta Publishing Company, 1930. pp. 433-434. via Hathi Trust.
  12. ^ a b William Raimond Baird (1977). Baird's Manual of American College Fraternities (19th ed.). Baird's Manual Foundation, Incorporated.
  13. ^ "University of Nebraska-Lincoln Yearbook 1928: Image 371". Transcribe UNL. Retrieved 2019-08-05.
  14. ^ "Headquarters. Tech Chosen by Ad Group". Lubbock Avalanche-Journal. 1971-11-25. p. 80. Retrieved 2025-02-13 – via Newspapers.com.
  15. ^ "Alpha Delta Sigma". Marietta College. Retrieved 2025-02-13.
  16. ^ a b c "Alpha Delta Sigma Lapel Pins and Cords". American Advertising Federation. Archived from the original on 2024-06-13. Retrieved 2025-02-13.
  17. ^ "Alpha Delta Sigma Eligibility". American Advertising Federation. Archived from the original on 2023-12-02. Retrieved 2025-02-13.
  18. ^ a b c d e f "Alpha Delta Sigma Politicians". The Political Graveyard. March 8, 2023. Retrieved 2025-02-13.

Further information

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  • Donald G. Hileman and Billy I. Ross. Toward Professionalism in Advertising: The Story of Alpha Delta Sigma's Aid to Professionalize Advertising Through Advertising Education, 1913-1969. Alpha Delta Sigma, 1969.
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