Boyner

Boyner Group
(Boyner Holding A.Ş.)
Native name
Boyner Grup (Boyner Holding A.Ş.)
FormerlyÇarşı
Company typeS.A. (corporation)
BİST: BOYNR
IndustryRetailing and manufacturing of apparel
Founded1981 (as Çarşı)
FounderOsman Boyner
Headquarters
USO Center Building, Maslak, Sarıyer, Istanbul
,
Türkiye
Number of locations
about 360 (department stores, boutiques and cafés)
Area served
Türkiye (Brooks Brothers also Algeria, Cyprus ("TRNC"), Egypt, Libya, Morocco, Tunisia)
Key people
Cem Boyner (Chairman)
Eren Çamurdan (CEO)[1]
ProductsClothing, home textiles, accessories
BrandsBoyner, Boyner Active, Boyner Dynamic, Boyner Outlet, Factory, YKM, Costa Coffee, Altınyıldız Classics, Beymen Business, Brooks Brothers
RevenueIncrease ₺ 660.147 million (2011) [2]
Increase ₺ 39.403 million (2011) [2]
Increase ₺ 23.854 million (2011) [2]
Total assetsIncrease ₺ 323.023 million (2011) [2]
Total equityIncrease ₺ 100.017 million (2011) [2]
Number of employees
5,200
Divisions
  • Boyner Büyük Mağazacılık A.Ş.
  • BR Mağazacılık
  • BB Perakende (Brooks Brothers franchise)
  • Altınyıldız
  • Boyner Yarınları
Websitewww.boynergrup.com/en/about-us

Boyner Group is one of two major groups, alongside Beymen Group, that grew out of Osman Boyner's textile and clothing manufacturing and retailing enterprises. "Boyner" is also the name of the Boyner Group division Boyner Büyük Mağazacılık, which operates the Boyner department store chain.

History

[edit]

Ali Osman Boyner co-founded Altınyıldız (Boyner Holding today) in 1952 with the idea to introduce Turkish fabric to the world and started exporting in 1956. At the end of the 1960s, Boyner began manufacturing ready-to-wear clothing to fill a gap in the Turkish market for quality goods. After long research, he planted the first seeds of the upscale department store Beymen, collaborating with friend and fashion designer Kerim Kerimol and Italian fashion house owner Silvano Corsini. Beymen's first store, featuring its private-label products, opened in 1971 in Şişli, Istanbul. From there, Beymen continued to open new stores[3] and compete with Vakko in the upscale department store business.

Boyner Group thus focused from 2019 on five businesses, as shown in the table below.[4] As of 2024 the Boyner Group brands are organized slightly differently than in 2019.[5]

Divisions

[edit]

The retail store divisions include Boyner Büyük Mağazacılık (7 store formats), BR Mağazacılık (2 formats), and Brooks Brothers stores in Türkiye and some other countries.

Boyner Büyük Mağazacılık

[edit]

The Boyner Büyük Mağazacılık A.Ş. (or simply "Boyner") as of May 2024, operates:[6]

  • 74 Boyner department stores
  • 9 Boyner Active boutiques
  • 3 Boyner Dynamic boutiques
  • 22 Boyner Outlet stores
  • 1 Fabrika boutique in Ankamall, Ankara
  • 3 YKM boutiques
  • 7 Costa Coffee cafés in Türkiye

In 2013, it had 78 Boyner and many more YKM (Yeni Karamürsel) stores (61 in total) in 37 provinces of Turkey and employed around 5,200 people.[7]

Deran Taşkıran became general manager of Boyner in May 2014, replacing Aslı Karadeniz, another female executive.[8][9][10]

As of February 2019, Eren Çamurdan is the new CEO of Boyner Büyük Mağazacılık A.Ş.

The company is a member of the International Association of Department Stores since 2023.

  • Boyner department store at Yaylada mall, Balıkesir
    Boyner department store at Yaylada mall, Balıkesir
  • Boyner department store in Eskişehir, 2007
    Boyner department store in Eskişehir, 2007
  • Current Boyner dept. store logo as of 2024
    Current Boyner dept. store logo as of 2024
  • Old Boyner dept. store logo as of 2007
    Old Boyner dept. store logo as of 2007

BR Mağazacılık

[edit]
Altinyildiz Classics store at Vadistanbul shopping center

BR Mağazacılık manufactures and retails the brands Altınyıldız Classics and Beymen Business, i.e., unlike other brands with "Beymen" in the name, Beymen Business is not part of the Beymen Group. Boyner Group established BR Mağazacılık in 2011 as a joint venture with Ran Konfesiyon. Its headquarters are in Torbalı, Izmir, and it has around 2000 employees, 200 stores and more than 400 sales points in 60 of Türkiye's 81 provinces, as well as 60 stores in 18 other countries.[11]

BB Perakende (Brooks Brothers licensee)

[edit]

BB Perakende Mağazacılık Sanayi Tic. A.Ş. is the licensee of the Brooks Brothers brand with, as of May 2024, 24 Brooks Brothers stores and about 60 total points of sales in Turkey, Northern Cyprus, Algeria, Egypt, Libya, Morocco and Tunisia. [12][13]

Businesses no longer part of Boyner Group

[edit]

In 2019, as mentioned previously, the remaining retail businesses from the Boyner Group were put into the Beymen Group led by Cem Boyner,[14][15] which markets the brands and retail stores Beymen (private label brand and full line department store), Beymen Classics men's brand and stores; NetWork and Divarese.[16]

References

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  1. ^ "Üst Düzey Yöneticiler".
  2. ^ a b c d e "Boyner 2011 Annual Report" (PDF). Boyner Büyük Mağazacılık A.Ş. Retrieved September 9, 2012.[permanent dead link‍]
  3. ^ "Osman Boyner artık onursal başkan" [Osman Boyner is now honorary president]. Dünya Gazetesi (in Turkish). 23 September 2010. Retrieved 20 May 2024.
  4. ^ "Beymen'in sahibi değişti!" [Beymen changed owners] (in Turkish). 10 May 2019. Archived from the original on 12 May 2019. Retrieved 14 April 2020.
  5. ^ "Markalar". Boyner Grup (in Turkish). Retrieved 12 May 2024.
  6. ^ "Mağazalarımız" [Our Stores]. kurumsal.boyner.com.tr. Retrieved 20 May 2024.
  7. ^ "Hakkımızda".
  8. ^ "Boyner'in yeni genel müdürü Taşkıran oldu". 5 June 2014.
  9. ^ "Boyner'e yeni genel müdür".
  10. ^ "Ekonomist". Archived from the original on 2014-10-31. Retrieved 2014-10-30.
  11. ^ "Home". BR Mağazacılık (in Turkish). Retrieved 12 May 2024.
  12. ^ "Mağazalarımız" [Our stores]. BBPerakende (in Turkish). Retrieved 20 May 2024.
  13. ^ "Hakkımızda" [About Us]. BBPerakende (in Turkish). Retrieved 20 May 2024.
  14. ^ "Cem Boyner | BoF 500 | The People Shaping the Global Fashion Industry". The Business of Fashion. Retrieved 7 May 2024.
  15. ^ "About Us", Beymen Group site
  16. ^ "Diverse stores". Beymen Group. Retrieved 12 May 2024.
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