Beetlejuice (franchise)

Beetlejuice
Official franchise logo
Created by	Michael McDowell Larry Wilson
Owner	Warner Bros. Entertainment
Years	1988–present
Films and television
Film(s)	Beetlejuice (1988) Beetlejuice Beetlejuice (2024)
Animated series	Beetlejuice (1989–1991)
Theatrical presentations
Musical(s)	Beetlejuice (2018–present)
Games
Video game(s)	List of video games
Audio
Soundtrack(s)	Beetlejuice (Original Motion Picture Soundtrack) (1988) Beetlejuice (Original Broadway Cast Recording) (2019) Beetlejuice Beetlejuice (Original Motion Picture Soundtrack) (2024)

Beetlejuice is an American dark fantasy comedy horror media franchise that originated with the film Beetlejuice (1988). The franchise centers around a devious trickster entity named Betelgeuse (after Betelgeuse the star), who can either be summoned or banished by saying his name three times. Betelgeuse's precise nature differs according to the medium he appears in. He has been depicted as a ghost, a demon and a supernatural monster, with motivations ranging from a love of chaos to a desire for human companionship. Each entry in the series involves Betelgeuse's interactions with Lydia Deetz, a goth fascinated with the "strange and unusual". Across the various entries in the franchise, the pair have been presented as enemies, best friends and uneasy allies.

The original film was met with critical and commercial success and numerous accolades. The franchise expanded with the release of a 1989–1991 animated television series, a 2018 stage musical, several video games and an eventual sequel, Beetlejuice Beetlejuice (2024).

Beetlejuice is directed by Tim Burton, and written by Michael McDowell, Warren Skaaren and Larry Wilson.^[1][2] Starring Alec Baldwin, Geena Davis, Jeffrey Jones, Catherine O'Hara, Winona Ryder, and Michael Keaton as the titular character, produced by The Geffen Film Company, and distributed by Warner Bros..

Happily married couple Adam and Barbara Maitland die in a car accident. They learn the afterlife is a complex, overworked bureaucracy, and that they are required to haunt their old home for 125 years before they can move on. The Maitlands' rural Connecticut home is purchased by New York real estate developer Charles Deetz, who wants to use it as a retreat from his workaholic city life. Accompanying Charles are his new wife, Delia, a modern artist; and Lydia, Charles' teenage daughter from his first marriage. Charles and Delia's presence upsets the Maitlands, although the childless couple bond with Lydia, a goth whose interest in the "strange and unusual" allows her to see them.

The Maitlands make contact with Betelgeuse, an older, more powerful ghost who formerly worked for the celestial bureaucracy before his loathsome nature alienated him from his superiors. Betelgeuse offers to work for the couple as a "bio-exorcist" and frighten the Deetzes away. The Maitlands initially agree, but are put off by Betelgeuse's crude demeanor and violent tactics. Upon meeting Lydia himself, Betelgeuse becomes smitten with her and attempts to lure her to the afterlife. Meanwhile, Delia's life coach, Otho, discovers a handbook assigned to the Maitlands to help them cope with being ghosts and uses it to hold a séance.

The inexperienced Otho inadvertently begins an exorcism, threatening to destroy the Maitlands' ghosts. Betelgeuse tells a desperate Lydia that he can save the couple if she agrees to marry him, an act that would allow him to stay in the realm of the living permanently. A reluctant Lydia agrees and Betelgeuse rescues the Maitlands. Betelgeuse initiates a wedding ceremony with Lydia, but Barbara and Adam successfully banish him back to the afterlife. The Maitlands and the Deetzes come to a rapport and all live together happily in the house, sharing parenting duties for Lydia.

Beetlejuice Beetlejuice is directed by Tim Burton from a screenplay by the writing team of Alfred Gough and Miles Millar, based on a story by Gough, Millar and Seth Grahame-Smith. Starring Michael Keaton, Winona Ryder, Catherine O'Hara, Jenna Ortega, Monica Bellucci and Willem Dafoe, the film was released by Warner Bros. Pictures on September 6, 2024.^[3][4]

Thirty-six years after the first installment's events, Lydia has become the host of a paranormal television show and the Maitlands' ghosts have successfully left their house due to a loophole in the afterlife bureaucracy. After Charles dies in a freak accident, Lydia and her teenage daughter, Astrid, return to Winter River for the funeral. Lydia, still haunted by memories of Betelgeuse, confesses her past to her producer/fiancé Rory, who disbelieves her. Attempting to prove Lydia wrong, he summons Betelgeuse, who has since returned to the afterlife bureaucracy and used his new position to expand his bio-exorcism business. Still obsessed with Lydia, Betelgeuse makes romantic overtures to her, but she refuses.

Betelgeuse's wife, Delores, a medieval witch who tried to steal his soul, escapes her confinement in the afterlife and goes in search of him. Meanwhile, Astrid meets and falls in love with Jeremy, a teenage ghost who claims to have died accidentally falling out of his tree house. Jeremy lures Astrid into the afterlife, claiming to be able to reunite her with the ghost of her father, Richard, who died in a boating accident.

Lydia learns that Jeremy murdered his parents and died in a confrontation with the police. She realizes Jeremy intends to trap Astrid in the afterlife so he can take her place. Lydia summons Betelgeuse, who agrees to save Astrid in exchange for Lydia marrying him. Lydia accepts, and the pair travel to the afterlife together. Betelgeuse intercepts Jeremy as he attempts to swap places with Astrid and sends him to Hell. Lydia and Astrid briefly reunite with Richard's ghost before escaping.

Betelgeuse appears at Lydia's wedding, where he induces Rory to confess he's only marrying Lydia for her money and fame. Delores appears, but Betelgeuse banishes both her and Rory to the afterlife. Betelgeuse tries to marry Lydia in Rory's place, but Astrid finds a clause in the Handbook for the Recently Deceased that invalidates agreements made by ghosts who bring the living into the world of the dead and banishes Betelgeuse back to the afterlife.

Due to the film's financial success, a Beetlejuice Saturday-morning animated television series was created for ABC and marketed to children and tweens. The series ran for four seasons (the final season airing on Fox), from September 9, 1989, to December 6, 1991. Burton served as the show's developer and executive producer.^[5] As opposed to every other franchise entry, here the character's name is both spelled and pronounced as "Beetlejuice".

Because of the demographic shift away from the adult-oriented film, the series re-imagines Lydia as a tween instead of a teenager and Beetlejuice as a friendly prankster whom she summons through her bedroom mirror. Rather than inhabit the afterlife, this iteration of Beetlejuice lives in the "Neitherworld", a fantasy land inhabited by monsters akin to Burton's Halloween Town. Although he refers to himself as "the Ghost with the Most", this Beetlejuice is never depicted as having been a living human, but is rather a creature born in the Neitherworld and whose parents – a similar pair of beings – feature in a few episodes. Beetlejuice additionally has a younger, more popular and polite brother named Donny who admires his elder sibling while eschewing all of his negative traits.

The series heavily relies on pun-based humor and visual gags based on Beetlejuice's ability to transform himself into a variety of monsters, people, and objects. Lydia and Beetlejuice's close-knit friendship is a recurring theme of the series, and the pair frequently find themselves in situations where they must rescue each other from danger. A recurring plot of the series is Lydia summoning Beetlejuice to the real world to help her with some difficulty, especially her ongoing school rivalry with queen bee Claire Brewster. Although he always has Lydia's best interests at heart, Beetlejuice's own selfish and chaotic nature often results in some disaster before he sets things right.

On October 6, 2020, Beetlejuice guest-starred in the Teen Titans Go! episode "Ghost with the Most", which aired as part of the show's sixth season. In this appearance, he was voiced by Alex Brightman, reprising his role from the Beetlejuice Broadway musical.^[6]

• Adventures of Beetlejuice: Skeletons in the Closet is a video game released for MS-DOS in 1990. It is based on the animated series.
• Beetlejuice is a video game developed by Rare and released for the Nintendo Entertainment System in 1991.
• Beetlejuice: Horrific Hijinx from the Neitherworld! is a video game created by Rare and published by LJN for the Nintendo Game Boy. It is based on the animated series.
• A Beetlejuice-themed fun pack for the toys-to-life video game Lego Dimensions was released in September 2017. The pack includes a Betelgeuse minifigure and constructable Saturn's Sandworm, and adds a Beetlejuice-themed open-world area and battle arena to the game. In the Beetlejuice-themed open-world area, Betelgeuse is voiced by Christopher Swindle, Adam Maitland is voiced by Jeff Shine, Barbara Maitland and Delia Dietz are voiced by Krizia Bajos, and Harry the Head-Shrunken Hunter is voiced by Tom Kane. Betelgeuse also features prominently in an episode of Teen Titans Go! included as part of the game. In the Teen Titans Go! episode, when the Titans travel to the Lego world, Raven summons Betelgeuse by saying his name three times and gets to go to the Beetlejuice world. Betelgeuse says if Raven wants to win the Lego building competition, she should resort to cheating and use magic, but tricks her into making a giant gargoyle that the Titans have to fight.^[7]
• Beetlejuice is represented in the platform fighter MultiVersus as part of its second season, with Christopher Swindle reprising his role.^[8]

Several comic book series based on the animated television series were published by Harvey Comics in 1991 and 1992. The series were the one-shots Beetlejuice (October 1991), Beetlejuice in the Neitherworld (November 1991), and Beetlejuice Holiday Special (February 1992), and the three-issue Beetlejuice (September—November 1992).

A series of juvenile novels based on the animated television series were published by Aladdin Paperbacks in 1992. The novels were Beetlejuice for President, Lydia's Scream Date, Rock 'n' Roll Nightmare, Twisted Tours, Camp Fright, and Trial by Ghost.^[9]

In 2016, work began on a Broadway stage musical adaptation of the film directed by Alex Timbers, produced by Warner Bros., with music and lyrics by Eddie Perfect and book by Scott Brown and Anthony King. The musical was debuted by readings starring Christopher Fitzgerald, Kris Kukul (musical director), and Connor Gallagher (choreographer).^[10] It premiered at the National Theatre in Washington, D.C. for a limited run from October 14 to November 18, 2018, with Alex Brightman in the title role.^[11]

The production was scheduled to play its final performance at the Winter Garden on June 6, 2020. The producers were unable to find another theater to house the show due to the COVID Broadway shutdown in March 2020. The show reopened at the Marquis Theatre on April 8, 2022, and closed on January 8, 2023,^[12] at a financial loss, having been unable to recoup its $21 million investment.^[12] Subsequent productions opened across the world, including a North American national tour.