French
DeutschBrain rot
Brain rot (or brainrot) is a colloquial term used to describe Internet content deemed to be of low quality or value, or the negative psychological and cognitive effects caused by exposure to it.[1] The term also refers to excessive use of digital media, especially short-form entertainment, [2] which may affect cognitive health, such as resulting in a reduced attention span or impaired mental functioning, and is mainly associated with Generation Alpha.[3]
Origin and usage
First used online as early as 2004, the term "brain rot" was used in 2007 by Twitter users to describe dating game shows, video games and "hanging out online".[4] Usage of phrase increased online in the 2010s before becoming rapidly more popular in 2023, when it became an internet meme.[4] In 2024, it is most frequently used in the context of Generation Alpha's digital habits, amongst critics expressing that this generation is "excessively immersed in online culture".[5] It is commonly associated with an individual's vocabulary consisting exclusively of internet references.[6]
The term is often linked with slang and trends popular among Generation Alpha, such as "skibidi" (a reference to the YouTube shorts series Skibidi Toilet), "rizz" (short for charisma), "gyatt" (referring to the buttocks), "fanum tax" (stealing food), and "sigma" (referring to a leader or alpha male).[7]
In 2024, Millennial Australian senator Fatima Payman made headlines by making a short speech to the Australian parliament using Generation Alpha slang. She introduced the speech as addressing "an oft-forgotten section of our society", referring to Generations Z and Alpha, and said that she would "render the remainder of my statement using language they're familiar with".[8] Using slang terms, Payman criticised the government's plans to ban under-14s from social media and closed by saying that "Though some of you cannot yet vote, I hope that, when you do, it will be in a more goated Australia for a government with more aura. Skibidi!"[9] The speech, written by a 21-year-old staff member, Ezra Isma, was labeled by some as an example of "brainrot" outside the online world.[9]
See also
- Digital media use and mental health
- List of Generation Z slang
- Low culture – Term for forms of popular culture with mass appeal
- Shitposting – Intentionally posting poor-quality social media posts
- Sludge content – Genre of split-screen video on TikTok
References
- ^ Roy, Jessica (2024-06-13). "If You Know What 'Brainrot' Means, You Might Already Have It". The New York Times. ISSN 0362-4331. Retrieved 2024-08-26.
- ^ "Why teenagers are deliberately seeking brain rot on TikTok | Psyche Ideas". Psyche. Retrieved 2024-11-13.
- ^ "Brain Rot: The Impact on Young Adult Mental Health". Newport Institute. 2024-01-10. Retrieved 2024-08-26.
- ^ a b "What is 'brain rot'? Do you have it?". SBS News. Retrieved 2024-08-26.
- ^ North, Anna (2024-09-05). "iPad kids speak up". Vox. Retrieved 2024-09-16.
- ^ Roy, Jessica (June 13, 2024). "If You Know What 'Brainrot' Means, You Might Already Have It". The New York Times.
- ^ "Parents and Gen Alpha kids are having unintelligible convos because of 'brainrot' language". NBC News. 2024-08-10. Retrieved 2024-09-16.
- ^ "'Skibidi': Payman opposes social age limit in speech to gen Z and gen Alpha". YouTube. 11 September 2024. Retrieved 13 November 2024.
- ^ a b Weedston, Lindsey (2024-09-13). "Fatima Payman Gen Z Slang Speech Declared 'Brainrot'". The Daily Dot. Retrieved 2024-09-16.
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