Brennans Bread

Brennans Bread
Company typePrivately held company
IndustryBaking
Founded1972
FounderJoseph A Brennan
Headquarters
Walkinstown, Dublin
,
Ireland[1]
ProductsBaked goods
Websitehttps://brennansbread.ie/

Brennans Bread is an Irish bread-making company founded in 1972 by Joseph A Brennan. It is one of the largest bakeries in Ireland.[2][3]

History

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Joseph A Brennan began baking loaves of white bread in 1972, in a single room on Fumbally Lane in Dublin.[4] Initially, the business served the Dublin area, before expanding nationwide and internationally. When the business outgrew its city-centre premises, it moved to Kimmage, and subsequently to its current location in Walkinstown.[5][6]

Joseph A Brennan died on 26 May 2024. The business continues to be owned and operated by the Brennan family.[7][8][9]

Marketing

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The business's slogan is "Today's Bread Today", referencing the fact that its bread is baked fresh every day.[10]

The business's radio and television advertisements typically feature a narrator, speaking in a North Dublin accent, recounting conversations he has had with "auld Mister Brennan", referencing the business's founder, Joseph A Brennan.[11]

The business markets itself as a "national treasure" by associating its bread with Irish culture and as a product missed by Irish emigrants, and in 2023 collaborated with an Irish brewery to produce a Brennans Bread beer.[12][13][14][15] Brennans Bread consistently features in the top five of surveys of Ireland's most-loved brands.[16][17][18]

References

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  1. ^ Ó Broin, Cian (31 May 2024). "'A true gentleman' – Tributes paid following death of Brennan's Bread founder". Irish Independent. Retrieved 31 May 2024.
  2. ^ Ó Broin, Cian (31 May 2024). "'A true gentleman' – Tributes paid following death of Brennan's Bread founder". Irish Independent. Retrieved 31 May 2024.
  3. ^ Goodbody, Will (31 May 2024). "'Old Mr Brennan' - founder of family bakery dies, aged 82". Retrieved 31 May 2024.
  4. ^ Ó Broin, Cian (31 May 2024). "'A true gentleman' – Tributes paid following death of Brennan's Bread founder". Irish Independent. Retrieved 31 May 2024.
  5. ^ Goodbody, Will (31 May 2024). "'Old Mr Brennan' - founder of family bakery dies, aged 82". Retrieved 31 May 2024.
  6. ^ Quann, Jack. "Brennans Bread founder Joseph Brennan dies aged 82". Newstalk. Retrieved 31 May 2024.
  7. ^ Ó Broin, Cian (31 May 2024). "'A true gentleman' – Tributes paid following death of Brennan's Bread founder". Irish Independent. Retrieved 31 May 2024.
  8. ^ Goodbody, Will (31 May 2024). "'Old Mr Brennan' - founder of family bakery dies, aged 82". Retrieved 31 May 2024.
  9. ^ "EIQA: Brennan's Bread a cut above again". www.businesspost.ie. 30 October 2011. Retrieved 31 May 2024.
  10. ^ Goodbody, Will (31 May 2024). "'Old Mr Brennan' - founder of family bakery dies, aged 82". Retrieved 31 May 2024.
  11. ^ Goodbody, Will (31 May 2024). "'Old Mr Brennan' - founder of family bakery dies, aged 82". Retrieved 31 May 2024.
  12. ^ Cullen, Michael (8 March 2024). "Brennans goes with ads ás gaeilge". Marketing.ie.
  13. ^ "Dublin Airport starts bread war with Knock as people bizarrely turn up with sliced pans". Mayo News. 23 December 2023. Retrieved 31 May 2024.
  14. ^ Piotrowska, Kinga (7 July 2023). "Irish brewery launches Brennans flavoured 'sliced can' beer". FM104. Retrieved 31 May 2024.
  15. ^ "Brennans Bread Takeover Dublin Airport to Celebrate Family Favourites During Summer Holidays | LBBOnline". lbbonline.com. Retrieved 31 May 2024.
  16. ^ "Brennans tops Kantar's Brand report again". 5 July 2023. Retrieved 31 May 2024.
  17. ^ Pope, Conor (21 June 2021). "Brennans Bread, Avonmore and Tayto: Ireland's top 100 brands". The Irish Times. Retrieved 31 May 2024.
  18. ^ Slattery, Laura (20 August 2015). "No snoozing for bakers in new Brennans Bread ad". The Irish Times. Retrieved 31 May 2024.
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