Bubly Sparkling Water

Bubly

Product type	Sparkling water
Owner	PepsiCo
Country	United States
Introduced	February 1, 2018; 6 years ago (2018-02-01)
Markets	United States, Canada, Australia, New Zealand
Website	www.bubly.com

Bubly Sparkling Water, or simply Bubly, is a line of flavoured sparkling water distributed by PepsiCo. Distribution of the product first began in February 2018, with eight flavours introduced as part of the initial line-up. The brand is aimed at competing in the growing market for healthier alternatives to traditional soft drinks, primarily against other sparkling water brands such as La Croix.^[1]

Bubly is available for purchase in 12 oz. cans or 20 oz. bottles, with packaging that contains a personal message on the bottle and a greeting printed on the tab or cap.^[2] All varieties of bubly are sugar-free and claimed to contain no artificial sweeteners, composed only of sparkling water and natural flavours.^[3][4] The initial line-up of bubly consisted of lemon, lime, orange, grapefruit, strawberry, apple, mango, and cherry flavours. However, the brand has since expanded to include blackberry, peach, raspberry, cranberry, pineapple, passionfruit, watermelon, coconut-pineapple, blueberry-pomegranate, white-peach-ginger varieties. An unflavoured version, under the name "justbubly" is also available.^[5]

In 2021, a line of caffeinated sparkling water drinks was introduced under the name bubly bounce, each containing 35 mg of caffeine.^[6] Bubly bounce is produced in mango-passionfruit, blueberry-pomegranate, triple-berry, citrus-cherry, and blood orange-grapefruit varieties. In 2022, Bubly introduced the limited-edition Belini Bliss flavour, their first mocktail offering.^[7] In 2023, Bubly introduced a line of dessert-inspired sparkling waters, comprising orange cream, key lime pie, and lemon sorbet flavours.

In March 2024, PepsiCo introduced a new Bubly Burst line of beverages, which contain fruit juices that provide a stronger flavour and colour than their regular counterparts. Unlike the standard Bubly range, burst drinks are only available in 16.9oz plastic bottles.^[8]

Bubly was first launched in the United States and Canada in February 2018. In May 2023, PepsiCo expanded the brand into the Australia and New Zealand market.^[9]

Bubly aired a commercial starring Canadian singer Michael Bublé during Super Bowl LIII in 2019, in which the singer repeatedly pronounces the beverage's name like his own (boo-BLAY) rather than as "bubbly", much to the chagrin of a store's clerk.^[10][11] Bublé would appear in subsequent advertising campaigns for the beverage, particularly in his native Canada,^[12][13][14] and PepsiCo first released a special "Merry Berry Bublé" flavor for the holiday season in 2021.^[15]