Coke Studio Bangla

For other versions, see Coke Studio.
Coke Studio Bangla
Logo of Coke Studio Bangla since February 2023
কোক স্টুডিও বাংলা
Country of originBangladesh
No. of seasons3
No. of episodes22 (list of episodes)
Production
Executive producerCoca-Cola Bangladesh
ProducerShayan Chowdhury Arnob
Production locationsDhaka, Bangladesh
Camera setupMulti-camera
Running time3-10 minutes
Production companyDot Birth Ltd
Original release
NetworkDeepto TV and YouTube
Release7 February 2022 (2022-02-07) –
present (present)

Coke Studio Bangla, also known as Coke Studio Bangladesh, is a Bangladeshi television series which is the local installment of the Coke Studio franchise, featuring studio-recorded music performances by established and emerging Bangladeshi artists with the goal of promoting Bangladeshi music.[1][2]

History

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Coke Studio originated in Brazil back in 2007 as a unique fusion music initiative, aimed at blending the musical styles of two different Brazilian artists.[3] Later, Nadeem Zaman, the Marketing Head of The Coca-Cola Company, collaborated with Rohail Hyatt, a former member of Vital Signs, to produce a Pakistani version of the show. The inaugural season premiered in June 2008, in front of a live audience. However, the format transitioned to a closed studio for subsequent seasons, which remains the current format of the show.[4] In June 2012, the Indian version of Coke Studio, named Coke Studio @ MTV,[5] debuted, with Leslie Lewis producing the first season[6] and various producers helming subsequent ones.[7] The show ran for four seasons.[8]

Coke Studio Bangla, the digital-first music platform under the Coke Studio franchise, was launched in Bangladesh on 7 February 2022,[9] and its second season began airing on 14 February 2023.[10] The third season is scheduled to premiere on 13 April 2024.

Series overview

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SeriesEpisodesOriginally released
First releasedLast released
1117 February 2022 (2022-02-07)1 September 2022 (2022-09-01)
21214 February 2023 (2023-02-14)9 September 2023 (2023-09-09)
Special: Murir Tin Animation10 October 2023 (2023-10-10)
Special: Victory Day15 December 2023 (2023-12-15)
31113 April 2024 (2024-04-13)present (present)

Seasons

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Season 1

[edit]
Main article: Coke Studio Bangla season 1

The series' first season was launched on 7 February 2022, taking inspiration from the success of the Coke Studio franchises in Pakistan and India.[11] The first season ended on 1 September 2022 after airing ten consecutive songs, focused on the folk heritage of Bangladesh.[12]

Season 2

[edit]
Main article: Coke Studio Bangla season 2

The second season of the series made its official debut on 14 February 2023, the same day as Pahela Falgun, the first day of spring in the Bangladeshi calendar and Valentine's Day and ended on 9 September 2023.[13][14] The Season 2 ended with 'Dilaram', a song written by late Hason Raja[15]

Season 3

[edit]
Main article: Coke Studio Bangla season 3

Season 3 of Coke Studio Bangla premiered on 13 April 2024, boasting a diverse lineup of over 180 musicians and artists from Bangladesh and around the world. Scheduled for release throughout 2024, the season will unveil 11 new songs carefully curated under the guidance of Shayan Chowdhury Arnob, with contributions from producers such as Pritom Hasan, Emon Chowdhury, and Shuvendu Das Shuvo.[16] This collaborative approach to music production, involving multiple producers, was initially introduced in Season 2 of Coke Studio @ MTV[17] and later adopted in Season 9 and Season 10 of Coke Studio Pakistan.[18][19]

Reception

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The show has received positive feedback for its distinctive blend of traditional and contemporary Bangladeshi music, along with its impressive production quality. However, certain critics have expressed concerns about its originality, claiming that it resembles other Coke Studio shows from different countries.[20] Notwithstanding the criticism, Coke Studio Bangla has achieved significant commercial success, as the first season surpassed several million views on YouTube.[21] In an interview with the media, Arnab Roy, Vice President of Marketing for India and Southwest Asia at Coca-Cola, said that the company launched Coke Studio Bangladesh in 2022 as a trial run before relaunching the India version. The success of the digital-only Coke Studio Bangladesh helped Roy and his team decide to make Coke Studio Bharat a digital-only production as well.[22]

See also

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References

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  1. ^ "Coke Studio Bangla's journey begins". Dhaka Tribune. Retrieved 20 February 2022.
  2. ^ "Coke Studio Bangla launch: A majestic night with soulful music". The Business Standard. 9 February 2022. Archived from the original on 26 June 2022.
  3. ^ Sanjay Monie (17 June 2011). "Coke Studio Brings People Together". Forbes India. Retrieved 21 July 2017.
  4. ^ Maheen Sabeeh (21 June 2009). "Coke Studio and Beyond: The wonderful world of Umber and Rohail Hyatt". Daily Jang. Archived from the original on 13 December 2014. Retrieved 22 July 2017.
  5. ^ Kanika Johri (17 June 2011). "'Coke Studio is not a fresh concept'". Hindustan Times. Retrieved 9 March 2023.
  6. ^ "Coke Studio to rock India". The Express Tribune. IANS. 26 May 2011.
  7. ^ Rafay Mahmood (30 January 2013). "'I took Rohail's blessings before starting our Coke Studio in India'". The Express Tribune.
  8. ^ "Coke Studio returns with season 4". The Indian Express. Press Trust of India. 24 February 2015. Retrieved 2 January 2021.
  9. ^ "Coke Studio Bangla's journey begins". Dhaka Tribune. Retrieved 20 February 2022.
  10. ^ "Coke Studio Bangla season 2 to begin their journey from Feb 14". The Daily Star. 5 February 2023. Retrieved 17 February 2023.
  11. ^ Rakshanda Rahman Misha (7 February 2022). "'Coke Studio Bangla' officially launched". The Daily Star. Retrieved 12 February 2023.
  12. ^ "Coke Studio Bangla season 1 ends with 'Hey Samalo'". UNB. 2 September 2022. Retrieved 2 September 2022.
  13. ^ "'Coke Studio Bangla Season 2' kicks off today –". Daily Sun. 14 February 2023. Retrieved 17 February 2023.
  14. ^ Agnivo Niyogi (15 February 2023). "Coke Studio Bangla Season 2 opener Murir Tin pays tribute to regional dialects". The Telegraph. Retrieved 18 February 2023.
  15. ^ "Coke Studio Bangla Season 2 ends with 'Dilaram'". Daily Sun. September 2023. Retrieved 27 December 2023.
  16. ^ "Coke Studio Bangla returns with Season 3". The Business Post. 8 April 2024. Retrieved 10 April 2024.
  17. ^ Swaminathan, Chitra (24 June 2012). "Second serving: Coke Studio with its cool blend of styles and diverse range of artistes enters Season 2 on MTV". The Hindu. Retrieved 10 April 2024.
  18. ^ Ali Raj, Hasan Ansari (24 December 2015). "With strings attached: Multiple producers to helm Coke Studio 9". The Express Tribune. Retrieved 10 April 2024.
  19. ^ Mahmood, Rafay (4 July 2017). "Exclusive: Coke Studio 10's line-up will leave you starstruck". The Express Tribune. Retrieved 10 April 2024.
  20. ^ Suanshu Khurana (11 August 2022). "Coke Studio Bangla: A lesson in musical diplomacy". The Indian Express. Retrieved 1 June 2023.
  21. ^ "Coke Studio Bangla: Season 1". YouTube. Retrieved 1 June 2023.
  22. ^ Shreyas Kulkarni (3 February 2023). "Coca-Cola's Arnab Roy on Coke Studio Bharat, his lack of worry about its rivals, and the decreasing relevance of 30-second ads". AFAQS. Retrieved 1 June 2023.
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