Competition

Competition in sports. One selection of images showing some of the sporting events that are classed as athletics competitions.

Competition is a rivalry where two or more parties strive for a common goal which cannot be shared: where one's gain is the other's loss (an example of which is a zero-sum game).[1] Competition can arise between entities such as organisms, individuals, economic and social groups, etc. The rivalry can be over attainment of any exclusive goal, including recognition.

Competition occurs in nature, between living organisms which co-exist in the same environment. Animals compete over water supplies, food, mates, and other biological resources. Humans usually compete for food and mates, though when these needs are met deep rivalries often arise over the pursuit of wealth, power, prestige, and fame when in a static, repetitive, or unchanging environment.[2] Competition is a major tenet of market economies and business, often associated with business competition as companies are in competition with at least one other firm over the same group of customers. Competition inside a company is usually stimulated with the larger purpose of meeting and reaching higher quality of services or improved products that the company may produce or develop.

Competition is often considered to be the opposite of cooperation; however, in the real world, mixtures of cooperation and competition are the norm.[3] In economies, as the philosopher R. G. Collingwood argued "the presence of these two opposites together is essential to an economic system. The parties to an economic action co-operate in competing, like two chess players".[4] Optimal strategies to achieve goals are studied in the branch of mathematics known as game theory.

Competition has been studied in several fields, including psychology, sociology and anthropology. Social psychologists, for instance, study the nature of competition. They investigate the natural urge of competition and its circumstances. They also study group dynamics, to detect how competition emerges and what its effects are. Sociologists, meanwhile, study the effects of competition on society as a whole. Additionally, anthropologists study the history and prehistory of competition in various cultures. They also investigate how competition manifested itself in various cultural settings in the past, and how competition has developed over time.

Biology and ecology

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Competition within, between, and among species is one of the most important forces in biology, especially in the field of ecology.[5]

Competition between members of a species ("intraspecific") for resources such as food, water, territory, and sunlight may result in an increase in the frequency of a variant of the species best suited for survival and reproduction until its fixation within a population. However, competition among resources also has a strong tendency for diversification between members of the same species, resulting in coexistence of competitive and non-competitive strategies or cycles between low and high competitiveness. Third parties within a species often favour highly competitive strategies leading to species extinction when environmental conditions are harsh (evolutionary suicide).[6]

Competition is also present between species ("interspecific"). When resources are limited, several species may depend on these resources. Thus, each of the species competes with the others to gain access to the resources. As a result, species less suited to compete for the resources may die out unless they adapt by character dislocation, for instance. According to evolutionary theory, this competition within and between species for resources plays a significant role in natural selection. At shorter time scales, competition is also one of the most important factors controlling diversity in ecological communities, but at larger scales expansion and contraction of ecological space is a much larger factor than competition.[7] This is illustrated by living plant communities where asymmetric competition and competitive dominance frequently occur.[5] Multiple examples of symmetric and asymmetric competition also exist for animals.[8]

Consumer competitions – games of luck or skill

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In Australia, New Zealand and the United Kingdom, competitions or lotto are the equivalent of what are commonly known as sweepstakes in the United States. The correct technical name for Australian consumer competitions is a trade promotion lottery or lotto.[9]

Competition or trade promotion lottery entrants enter to win a prize or prizes, hence many entrants are all in competition, or competing for a limited number of prizes.

A trade promotion lottery or competition is a free entry lottery run to promote goods or services supplied by a business. An example is where you purchase goods or services and then given the chance to enter into the lottery and possibly win a prize. A trade promotion lottery can be called a lotto, competition, contest, sweepstake, or giveaway.

Such competitions can be games of luck (randomly drawn) or skill (judged on an entry question or submission), or possibly a combination of both.

People that enjoy entering competitions are known as compers.[10][11]

Competitiveness

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Many philosophers and psychologists have identified a trait in most living organisms which can drive the particular organism to compete. This trait, called competitiveness, is viewed as having a high adaptive value, which coexists along with the urge for survival.[2] Competitiveness, or the inclination to compete, though, has become synonymous with aggressiveness and ambition in the English language. More advanced civilizations integrate aggressiveness and competitiveness into their interactions, as a way to distribute resources and adapt. Many plants compete with neighboring ones for sunlight.

The term also applies to econometrics. Here, it is a comparative measure of the ability and performance of a firm or sub-sector to sell and produce/supply goods and/or services in a given market. The two academic bodies of thought on the assessment of competitiveness are the Structure Conduct Performance Paradigm and the more contemporary New Empirical Industrial Organisation model. Predicting changes in the competitiveness of business sectors is becoming an integral and explicit step in public policymaking. Within capitalist economic systems, the drive of enterprises is to maintain and improve their own competitiveness.

One-upmanship

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One-upmanship, also called "one-upsmanship",[12] is the art or practice of successively outdoing a competitor. The term was first used in the title of a book by Stephen Potter, published in 1952[13] as a follow-up to The Theory and Practice of Gamesmanship (or the Art of Winning Games without Actually Cheating) (1947). Other Lifemanship titles in his series of tongue-in-cheek self-help books, as well as film and television derivatives, teach various ploys to achieve this. This comic satire of self-help style guides manipulates traditional British conventions for the gamester. The principle being all life being a game, who understands that if you're not one-up, you're one-down. Potter's unprincipled principles apply to almost any possession, experience or situation, deriving maximum undeserved rewards and discomfitting the opposition. The 1960 film School for Scoundrels and its 2006 remake were satiric portrayals of how to use Potter's ideas.[citation needed]

In that context, the term refers to a satiric course in the gambits required for the systematic and conscious practice of "creative intimidation", making one's associates feel inferior and thereby gaining the status of being "one-up" on them. Viewed seriously, it is a phenomenon of group dynamics that can have significant effects in the management field: for instance, manifesting in office politics.[14]

Education

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Competition is a major factor in education. On a global scale, national education systems, intending to bring out the best in the next generation, encourage competitiveness among students through scholarships. Countries such as England and Singapore have special education programmes which cater for specialist students, prompting charges of academic elitism. Upon receipt of their academic results, students tend to compare their grades to see who is better. In severe cases, the pressure to perform in some countries is so high that it can result in stigmatization of intellectually deficient students, or even suicide as a consequence of failing the exams. Critics of competition as a motivating factor in education systems, such as Alfie Kohn, assert that competition actually has a net negative influence on the achievement levels of students, and that it "turns all of us into losers".[15] Economist Richard Layard has commented on the harmful effects, stating "people feel that they are under a great deal of pressure. They feel that their main objective in life is to do better than other people. That is certainly what young people are being taught in school every day. And it's not a good basis for a society."[16]

However, other studies such as the Torrance Tests of Creative Thinking show that the effect of competition on students depends on each individual's level of agency. Students with a high level of agency thrive on competition, are self-motivated, and are willing to risk failure. Compared to their counterparts who are low in agency, these students are more likely to be flexible, adaptable and creative as adults.[17][18]

Economics

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Merriam-Webster gives as one definition of competition (relating to business) as "[...] rivalry: such as [...] the effort of two or more parties acting independently to secure the business of a third party by offering the most favorable terms".[19] Adam Smith in his 1776 book The Wealth of Nations and later economists described competition in general as allocating productive resources to their most highly valued uses and encouraging efficiency.[20][need quotation to verify] Later microeconomic theory distinguished between perfect competition and imperfect competition, concluding that no system of resource allocation is more efficient than perfect competition.[citation needed] Competition, according to the theory, causes commercial firms to develop new products, services and technologies, which would give consumers greater selection and better products. The greater selection typically causes lower prices for the products, compared to what the price would be if there was no competition (monopoly) or little competition (oligopoly).[citation needed]

However, competition may also lead to wasted (duplicated) effort and to increased costs (and prices) in some circumstances. For example, the intense competition for the small number of top jobs in music and movie-acting leads many aspiring musicians and actors to make substantial investments in training which are not recouped, because only a fraction become successful. Critics[which?] have also argued that competition can be destabilizing, particularly competition between certain financial institutions.

Experts have also questioned the constructiveness of competition in profitability. It has been argued that competition-oriented objectives are counterproductive to raising revenues and profitability because they limit the options of strategies for firms as well as their ability to offer innovative responses to changes in the market.[21] In addition, the strong desire to defeat rival firms with competitive prices has the strong possibility of causing price wars.[22]

Another distinction appearing in economics is that between competition as an end-state – as in the case of both perfect and imperfect competition – and competition as a process. It is a process of rivalry between firms (or consumers) intensifying selective pressures for improvements. One can restate this as a process of discovery.[23]

Three levels of end-state economic competition have been classified:[by whom?]

  • The most narrow form is direct competition (also called "category competition" or "brand competition"), where products which perform the same function compete against each other. For example, one brand of pick-up trucks competes with several other brands of pick-up trucks. Sometimes, two companies are rivals and one adds new products to their line, which leads to the other company distributing the same new things, and in this manner they compete.
  • The next form is substitute or indirect competition, where products which are close substitutes for one another compete. For example, butter competes with margarine, with mayonnaise and with other various sauces and spreads.
  • The broadest form of competition is typically called budget competition. Included in this category is anything on which the consumer might want to spend their available money. For example, a family which has $20,000 available may choose to spend it on many different items, which can all be seen as competing with each other for the family's expenditure. This form of competition is also sometimes described as a competition of "share of wallet".

In addition, companies compete for financing on the capital markets (equity or debt) in order to generate the necessary cash for their operations. Investor typically consider alternative investment opportunities given their risk profile, and not only look at companies just competing on product (direct competitors). Enlarging the investment universe to include indirect competitors leads to a broader peer universe of comparable, indirectly competing companies.

Competition does not necessarily have to be between companies. For example, business writers sometimes refer to internal competition. This is competition within companies. The idea was first introduced by Alfred Sloan at General Motors in the 1920s. Sloan deliberately created areas of overlap between divisions of the company so that each division would compete with the other divisions. For example, the Chevrolet division would compete with the Pontiac division for some market segments. The competing brands by the same company allowed parts to be designed by one division and shared by several divisions, for example parts designed by Chevrolet would also be used by Pontiac. In 1931 Procter & Gamble initiated a deliberate system of internal brand-versus-brand rivalry. The company was organized[by whom?] around different brands, with each brand allocated resources, including a dedicated group of employees willing to champion the brand. Each brand manager was given responsibility for the success or failure of the brand, and compensated accordingly.

Most businesses also encourage competition between individual employees. An example of this is a contest between sales representatives. The sales representative with the highest sales (or the best improvement in sales) over a period of time would gain benefits from the employer. This is also known as intra-brand competition.

Shalev and Asbjornsen found that success (i.e. the saving resulted) of reverse auctions correlated most closely with competition. The literature widely supported the importance of competition as the primary driver of reverse auctions success.[24] Their findings appear to support that argument, as competition correlated strongly with the reverse auction success, as well as with the number of bidders.[24]

Business and economic competition in most countries is often[quantify] limited or restricted. Competition often is subject to legal restrictions. For example, competition may be legally prohibited, as in the cases of a government monopoly or of a government-granted monopoly. Governments may institute tariffs, subsidies or other protectionist measures in order to prevent or reduce competition. Depending on the respective economic policy, pure competition is to a greater or lesser extent regulated by competition policy and competition law. Another component of these activities is the discovery process, with instances of higher government regulations typically leading to less competitive businesses being launched.[25]

Nicholas Gruen has referred to The Competition Delusion,[26] in which competition is taken to be unambiguously good, even where that competition leaks into the rules of the game. He claims this drives financialisation (the approximate doubling of proportion of economic resources dedicated to finance and to 'rule making and administering' professions such as law, accountancy and auditing.

Interstate

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Competition between countries is quite subtle to detect, but is quite evident in the world economy.[citation needed] Countries compete to provide the best possible business environment for multinational corporations. Such competition is evident by the policies undertaken by these countries to educate the future workforce. For example, East Asian economies such as Singapore, Japan and South Korea tend to compete by allocating a large portion of the budget to the education sector, including by implementing programmes such as gifted education.

Law

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The Department of Justice building in Washington, D.C. houses the influential antitrust enforcers of U.S. competition laws.

Competition law, known in the United States as antitrust law, has three main functions:

  • First, it prohibits agreements aimed to restrict free trading between business entities and their customers. For example, a cartel of sports shops who together fix football-jersey prices higher than normal is illegal.[27]
  • Second, competition law can ban the existence or abusive behaviour of a firm dominating the market. One case in point could be a software company who through its monopoly on computer platforms makes consumers use its media player.[28]
  • Third, to preserve competitive markets, the law supervises the mergers and acquisitions of very large corporations. Competition authorities could for instance require that a large packaging company give plastic bottle licenses to competitors before taking over a major PET producer.[29]

In all three cases, competition law aims to protect the welfare of consumers by ensuring that each business must compete for its share of the market economy.

In recent decades,[when?] competition law has also been sold[by whom?] as good medicine to provide better public services, traditionally funded by tax-payers and administered by democratically accountable[clarification needed] governments. Hence competition law is closely connected with the law on deregulation of access to markets, providing state aids and subsidies, the privatisation of state-owned assets and the use of independent sector regulators, such as the United Kingdom telecommunications watchdog Ofcom. Behind the practice lies the theory, which over the last fifty years[when?] has been dominated by neo-classical economics. Markets are seen as the most efficient method of allocating resources, although sometimes they fail, and regulation becomes necessary to protect the ideal market model. Behind the theory lies the history, reaching back further than the Roman Empire. The business practices of market traders, guilds and governments have always been subject to scrutiny and sometimes to severe sanctions. Since the twentieth century, competition law has become global.[citation needed] The two largest, most organised and influential systems of competition regulation are United States antitrust law and European Community competition law. The respective national/international authorities, the U.S. Department of Justice (DOJ) and the Federal Trade Commission (FTC) in the United States and the European Commission's Competition Directorate General (DGCOMP) have formed international support- and enforcement-networks. Competition law is growing in importance every day,[citation needed] which warrants for its careful study.

Game theory

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Game theory is "the study of mathematical models of conflict and cooperation between intelligent rational decision-makers."[30] Game theory is mainly used in economics, political science, and psychology, as well as logic, computer science, biology and poker.[31] Originally, it mainly addressed zero-sum games, in which one person's gains result in losses for the other participants.

Game theory is a major method used in mathematical economics and business for modeling competing behaviors of interacting agents.[32] Applications include a wide array of economic phenomena and approaches, such as auctions, bargaining, mergers & acquisitions pricing,[33] fair division, duopolies, oligopolies, social network formation, agent-based computational economics,[34] general equilibrium, mechanism design,[35] and voting systems;[36] and across such broad areas as experimental economics,[37] behavioral economics,[38] information economics,[39] industrial organization,[40] and political economy.[41][42]

This research usually focuses on particular sets of strategies known as "solution concepts" or "equilibria". A common assumption is that players act rationally. In non-cooperative games, the most famous of these is the Nash equilibrium. A set of strategies is a Nash equilibrium if each represents a best response to the other strategies. If all the players are playing the strategies in a Nash equilibrium, they have no unilateral incentive to deviate, since their strategy is the best they can do given what others are doing.[43][44]

Literature

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Literary competitions, such as contests sponsored by literary journals, publishing houses and theaters, have increasingly become a means for aspiring writers to gain recognition. Awards for fiction include those sponsored by the Missouri Review, Boston Review, Indiana Review, North American Review and Southwest Review. The Albee Award, sponsored by the Yale Drama Series, is among the most prestigious playwriting awards.

Philosophy

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Margaret Heffernan's study, A Bigger Prize,[45] examines the perils and disadvantages of competition in (for example) biology, families, sport, education, commerce and the Soviet Union.[46]

Marx

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Karl Marx insisted that "the capitalist system fosters competition and egoism in all its members and thoroughly undermines all genuine forms of community".[47] It promotes a "climate of competitive egoism and individualism", with competition for jobs and competition between employees; Marx said competition between workers exceeds that demonstrated by company owners.[48] He also points out that competition separates individuals from one another and while concentration of workers and development of better communication alleviate this, they are not a decision.[48]

Freud

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Sigmund Freud explained competition as a primal dilemma in which all infants find themselves. The infant competes with other family members for the attention and affection of the parent of the opposite sex or the primary caregiving parent. During this time, a boy develops a deep fear that the father (the son's prime rival) will punish him for these feelings of desire for the mother, by castrating him. Girls develop penis envy towards all males. The girl's envy is rooted in the biologic fact that, without a penis, she cannot sexually possess mother, as the infantile id demands, resultantly, the girl redirects her desire for sexual union upon father in competitive rivalry with her mother. This constellation of feelings is known as Oedipus Complex (after the Greek Mythology figure who accidentally killed his father and married his mother). This is associated with the phallic stage of childhood development where intense primal emotions of competitive rivalry with (usually) the parent of the same sex are rampant and create a crisis that must be negotiated successfully for healthy psychological development to proceed. Unresolved Oedipus complex competitiveness issues can lead to lifelong neuroses manifesting in various ways related to an overdetermined relationship to competition.

Mahatma Gandhi

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Gandhi speaks of egoistic competition.[49] For him, such qualities glorified and/or left unbridled, can lead to violence, conflict, discord and destructiveness. For Gandhi, competition comes from the ego, and therefore society must be based on mutual love, cooperation and sacrifice for the well-being of humanity.[49] In the society desired by Gandhi, each individual will cooperate and serve for the welfare of others and people will share each other's joys, sorrows and achievements as a norm of a social life. For him, in a non-violent society, competition does not have a place and this should become realized with more people making the personal choice to have fewer tendencies toward egoism and selfishness.[49]

Politics

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Competition is also found in politics. In democracies, a free and fair election is an electoral competition for an elected office. In other words, two or more candidates strive and compete against one another to attain a position of power. The winner gains the seat of the elected office for a predefined period of time, towards the end of which another election is usually held to determine the next holder of the office.

In addition, there is inevitable competition inside a government. Because several offices are appointed, potential candidates compete against the others in order to gain the particular office. Departments may also compete for a limited amount of resources, such as for funding. Finally, where there are party systems, elected leaders of different parties will ultimately compete against the other parties for laws, funding and power.

Finally, competition also exists between governments. Each country or nationality struggles for world dominance, power, or military strength. For example, the United States competed against the Soviet Union in the Cold War for world power, and the two also struggled over the different types of government (in these cases representative democracy and communism). The result of this type of competition often leads to worldwide tensions, and may sometimes erupt into warfare.

Sports

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The United States Olympic Committee's headquarters in Colorado Springs, Colorado. The Olympic Games are regarded as the international pinnacle of sports competition.

While some sports and games (such as fishing or hiking) have been viewed as primarily recreational, most sports are considered competitive. The majority involve competition between two or more persons (sometimes using horses or cars). For example, in a game of basketball, two teams compete against one another to determine who can score the most points. When there is no set reward for the winning team, many players gain a sense of pride. In addition, extrinsic rewards may also be given. Athletes, besides competing against other humans, also compete against nature in sports such as whitewater kayaking or mountaineering, where the goal is to reach a destination, with only natural barriers impeding the process. A regularly scheduled (for instance annual) competition meant to determine the "best" competitor of that cycle is called a championship.

Competitive sports are governed by codified rules agreed upon by the participants. Violating these rules is considered to be unfair competition. Thus, sports provide artificial (not natural) competition; for example, competing for control of a ball, or defending territory on a playing field is not an innate biological factor in humans. Athletes in sports such as gymnastics and competitive diving compete against each other in order to come closest to a conceptual ideal of a perfect performance, which incorporates measurable criteria and standards which are translated into numerical ratings and scores by appointed judges.

Sports competition is generally broken down into three categories: individual sports, such as archery; dual sports, such as doubles tennis, and team sports competition, such as cricket or football. While most sports competitions are recreation, there exist several major and minor professional sports leagues throughout the world. The Olympic Games, held every four years, is usually regarded as the international pinnacle of sports competition.

Trade

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Competition is also found in trade. For nations, as well as firms it is important to understand trade dynamics in order to market their goods and services effectively in international markets. Balance of trade can be considered a crude, but widely used proxy for international competitiveness across levels: country, industry or even firm. “We share a common belief that innovation comes from the edges,” said Luisa Delgado, an SAP HR director, who noted the company valued the ability of many autistic people to “think differently and spark innovation.” SAP’s Bangalore office saw its productivity increase after deploying autistic hires. The company is working closely with a Danish not-for-profit specializing in IT job placements for individuals with autism spectrum disorders."[50] Research data hints that exporting firms have a higher survival rate and achieve greater employment growth compared with non-exporters.

Using a simple concept to measure heights that firms can climb may help improve execution of strategies. International competitiveness can be measured on several criteria but few are as flexible and versatile to be applied across levels as Trade Competitiveness Index (TCI) [51]

Hypercompetitiveness

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The tendency toward extreme, unhealthy competition has been termed hypercompetitiveness. This concept originated in Karen Horney's theories on neurosis; specifically, the highly aggressive personality type which is characterized as "moving against people". In her view, some people have a need to compete and win at all costs as a means of maintaining their self-worth. These individuals are likely to turn any activity into a competition, and they will feel threatened if they find themselves losing. Researchers have found that men and women who score high on the trait of hypercompetitiveness are more narcissistic and less psychologically healthy than those who score low on the trait.[52] Hypercompetitive individuals generally believe that winning is the only thing that matters.[53]

Consequences

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Competition can have both beneficial and detrimental effects. Many evolutionary biologists view inter-species and intra-species competition as the driving force of adaptation, and ultimately of evolution. However, some biologists disagree, citing competition as a driving force only on a small scale, and citing the larger scale drivers of evolution to be abiotic factors (termed 'Room to Roam').[7] Richard Dawkins prefers to think of evolution in terms of competition between single genes, which have the welfare of the organism 'in mind' only insofar as that welfare furthers their own selfish drives for replication (termed the 'selfish gene').

Some social Darwinists claim that competition also serves as a mechanism for determining the best-suited group; politically, economically and ecologically. Positively, competition may serve as a form of recreation or a challenge provided that it is non-hostile. On the negative side, competition can cause injury and loss to the organisms involved, and drain valuable resources and energy. In the human species competition can be expensive on many levels, not only in lives lost to war, physical injuries, and damaged psychological well-beings, but also in the health effects from everyday civilian life caused by work stress, long work hours, abusive working relationships, and poor working conditions, that detract from the enjoyment of life, even as such competition results in financial gain for the owners.

See also

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References

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  1. ^ Smith, Ken G.; Ferrier, Walter J.; Ndofor, Hermann (2017-11-26), Hitt, Michael A.; Freeman, R. Edward; Harrison, Jeffrey S. (eds.), "Competitive Dynamics Research: Critique and Future Directions", The Blackwell Handbook of Strategic Management, Oxford, UK: Blackwell Publishing Ltd, pp. 309–354, doi:10.1111/b.9780631218616.2006.00012.x, ISBN 978-1-4051-6402-3, retrieved 2022-09-11
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  5. ^ a b Keddy, Paul A. (2001). Competition (2nd ed.). Dordrecht: Springer Netherlands. ISBN 978-94-010-0694-1. OCLC 840307667.
  6. ^ Baldauf, Sebastian A.; Engqvist, Leif; Weissing, Franz J. (29 October 2014). "Diversifying evolution of competitiveness". Nature Communications. 5: 5233. Bibcode:2014NatCo...5.5233B. doi:10.1038/ncomms6233. PMID 25351604.
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  13. ^ In full, One-Upmanship: Being Some Account of the Activities and Teachings of the Lifemanship Correspondence College of One-Upness and Games Lifemastery.
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  16. ^ Salitto, David (12 April 2011). "What really makes us happy?". BBC News. Archived from the original on 2 March 2022. Retrieved 2022-09-11.
  17. ^ Conti, Regina; Picariello, Martha; Collins, Mary (December 2001). "The impact of competition on intrinsic motivation and creativity: Considering gender, gender segregation and gender role orientation". Personality and Individual Differences. 31 (8): 1273–1289. doi:10.1016/S0191-8869(00)00217-8.
  18. ^ Eisenberg, Jacob; Thompson, William Forde (16 April 2012). "The Effects of Competition on Improvisers' Motivation, Stress, and Creative Performance". Creativity Research Journal. 23 (2): 129–136. doi:10.1080/10400419.2011.571185. ISSN 1040-0419. S2CID 144893872.
  19. ^ Compare: Definition of competition - "competition [...] 1 : the act or process of competing : rivalry: such as [...] a : the effort of two or more parties acting independently to secure the business of a third party by offering the most favorable terms "
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  23. ^ Blaug, Mark (2001). "Is Competition Such a Good Thing? Static Efficiency versus Dynamic Efficiency". Review of Industrial Organization. 19 (1): 37–48. doi:10.1023/a:1011160622792. ISSN 0889-938X. S2CID 154441911.
  24. ^ a b Shalev, Moshe Eitan; Asbjornsen, Stee (2010-03-30). "Electronic Reverse Auctions and the Public Sector – Factors of Success". Journal of Public Procurement. 10 (3). Rochester, NY: 428–452. SSRN 1727409.
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  26. ^ Gruen, Nicholas (February 2020). "Trust and the competition delusion". Griffith Review. 67. ISBN 9781925773804.
  27. ^ JJB Sports PLC v Office of Fair Trading, 1022/1/1/03 (CAT 1 October 2003).
  28. ^ In the E.U. side of the saga, see Case T-201/04
    Archived 2022-02-10 at the Wayback Machine Microsoft v. Commission Order, [revised] 17 September 2007
  29. ^ Commission of the European Communities v Tetra Laval BV, European Court Reports Case C-12/03 P (EU Court of Justice 15 February 2005).
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  38. ^ From The New Palgrave Dictionary of Economics (2008), 2nd Edition:
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       • Colin F. Camerer. "behavioral game theory." Abstract. Archived November 23, 2011, at the Wayback Machine
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