De Una Vez

"De Una Vez"
Single by Selena Gomez
from the EP Revelación
LanguageSpanish
ReleasedJanuary 14, 2021 (2021-01-14)
RecordedGomez's house[1]
Genre
Length2:35
LabelInterscope
Songwriter(s)
  • Selena Gomez
  • Abner Cordero Boria
  • Christopher Carballo Ramos
  • Marco Masís
  • Elena Rose
  • Alejandro Borrero
  • Ivanni Rodríguez
  • Ricardo López
Producer(s)
Selena Gomez singles chronology
"Ice Cream"
(2020) 		"De Una Vez"
(2021) 		"Baila Conmigo"
(2021)
Music video
"De Una Vez" on YouTube

"De Una Vez" (English: "At Once") is a song recorded by American singer Selena Gomez. It was released on January 14, 2021, by Interscope Records, as the first single from her first Spanish-language extended play, Revelación (2021). Tapping into her Mexican heritage,[2] "De Una Vez" marks Gomez's first Spanish-language single, with production from Tainy, Albert Hype, and Jota Rosa. It is a rhythmic pop and alternative R&B song with urban elements, discussing themes of love, self-worth, emotional growth, and empowerment.

Gomez described the song as a "beautiful love anthem". The official music video for "De Una Vez" was released to YouTube alongside the song. Heavily inspired by her Latin American culture, the mystical video adapts the art style of magic realism and depicts Gomez with a glowing milagro resembling the Sacred Heart, chronicling her personal evolution and healing. The video was met with critical acclaim and was nominated for the Latin Grammy Award for Best Short Form Music Video at the 22nd ceremony, marking Gomez's first nomination. "De Una Vez" reached top-ten in Costa Rica, Panama, Paraguay, Venezuela, US Hot Latin Songs, and the top-forty on the Billboard Global 200.

Release and composition

[edit]

"You know what's funny, is I actually think I sing better in Spanish. That was something I discovered. It was a lot of work, and look, you cannot mispronounce anything. It is something that needed to be precise, and needed to be respected by the audience I'm going to release this for. Of course I want everyone to enjoy the music, but I am targeting my fan base. I'm targeting my heritage, and I couldn't be more excited."

—Gomez on venturing into Spanish-language music[3]

In December 2020, Gomez stated that she has "a whole little vessel of good things coming", and Billboard pointed out that this "could include a Spanish-language project".[4] Various murals were spotted in Mexico, stating the song titles "De Una Vez" and "Baila Conmigo", generating speculating amidst fans and mainstream media that Gomez would be releasing Latin music soon.[5]

On January 14, 2021, Gomez announced the release of "De Una Vez" slated for midnight.[6][7] Later that day, she "quoted" a tweet dating from January 2011 that referenced a Spanish-language album that was never released, stating: "I think it will be worth the wait",[8] which is exactly a decade since the tweet.[9] "De Una Vez" acts as Gomez's first official Spanish-language single in over 10 years, and second overall after the Spanish version of "A Year Without Rain" (2010), titled "Un Año Sin Lluvia", by her former band Selena Gomez & the Scene.[10][9] It is her first Spanish effort since "Taki Taki" (2018) with DJ Snake, Ozuna and Cardi B, and first solo foray since the track "Más" from her 2014 compilation album, For You.[11] The song is two minutes and 36 seconds in length,[12] and is the lead single from her first Spanish-language EP Revelación.[13][11]

"De Una Vez" is a rhythmic pop[7] and alternative R&B song inspired by Empress Of.[14] It also has minimal urban elements.[15] It discusses Gomez's personal healing, love, empowerment,[16] forgiveness, and having the strength to move forward, away from the past.[17] It was produced by Tainy, Albert Hype, and Jota Rosa.

Music video

[edit]

The official music video for "De Una Vez", was recorded and shot in September 2020 and directed by Los Pérez, produced by Caviar LA and post produced by Eighty4, premiered on January 14, 2021, alongside the release of the song. It received critical acclaim for its visuals and symbolisms,[18][19] and was nominated for Best Short Form Music Video at the 22nd Annual Latin Grammy Awards, and winning Favorite Music Video at the 2021 Latin American Music Awards.[20]

Synopsis

[edit]
A still from the music video, in which Gomez wakes up from a bed, surrounded by flora.

In the video, Gomez traverses through many rooms in a mystical house, depicting her creative and personal growth using metaphors that reflect on her evolution. She moves from a bedroom decorated with fertile plants and dreams, to a room luminated with lamps, then a kitchen, and a room with levitating vinyl discs and music instruments. Throughout the video, Gomez wears a glowing crystal heart on her chest (an object similar to Sacred Heart), representing her resilience, while she sings the song's lyrics that center on love and healing. The video ends with the words "Baila Conmigo..." (transl. "Dance with Me..."), which has been noted to be a clue to a follow-up song or album.[16]

Direction and production

[edit]

As "De Una Vez" steers Gomez into a new phase in her music career, she wanted the song's visuals to have an impact on viewers, handled by directors that can deeply connect to the material. She stated: "If I was going to completely immerse myself into a project inspired by Latin culture, I wanted to work with native Spanish-speaking creators". Due to the COVID-19 pandemic and accompanying travel restrictions, the video was shot remotely. The directors were unable to fly to Los Angeles to shoot the video, and were linked to the shooting spot via laptop instead. The entire video was filmed at night, in a single shot with hidden cuts.[17]

The music video and cover artwork for "De Una Vez" depicts Gomez with a Sacred Heart on her chest, a popular religious motif in Mexican culture and art.

Gomez collaborated with Los Pérez, a duo consisting of Mexican director Tania Verduzco and Spanish director Adrián Pérez[16]—a married couple who have worked on commercial advertisements such as for Pepsi and Candy Crush Saga. Wanting to create an emotional journey with the video, Verduzco explained that they "thought that the song had a sincere and personal message, more of the woman than the artist. We had to bring that to light [because] it's a song about a mature woman healing a wound, leaving the past behind, and entering into a new chapter". To channel this idea, Gomez and Los Pérez looked at popular Latin American writers Isabel Allende, Gabriel García Márquez, and Laura Esquivel, whose literary works delved into supernatural concepts of magical realism, an art genre that blends real-world problems with elements of fantasy. Gomez also infused Mexican cultural references into the video, such as the Sacred Heart, a symbol tightly related to Mexican folk art. The team designed the heart based on a Milagro, a Christian folk charm, to symbolize the video's themes of healing.[17]

Gomez's fashion choice for the video follows a "botanical motif", which represents emotional growth. Styled by Shirley Kurata, Gomez wears a soft-pink floral Rodarte dress, with a V-neck, puffed sleeves, and pink, white and yellow daisy prints. The crystal heart is pinned to the centre of the dress. Her wavy hair is adorned with Frida Kahlo-inspired flower accessories made from silk, paired with feathered opal earrings from Mexican designer Daniela Villegas.[17][21][22] Gomez's makeup was kept soft, romantic and feminine, using her own Rare Beauty line, in collaboration with longtime makeup artist Melissa Murdick. Murdick was inspired by the runway images from Dolce & Gabbana spring 2014 and Alexander McQueen's spring 2016 fashion shows for Gomez's look.[23]

Accolades

[edit]
Awards and nominations for "De Una Vez"
Year Organization Award Result Ref(s)
2021 Latin American Music Awards Favorite Video Won [24]
Latin Grammy Awards Best Short Form Music Video Nominated [25]
Berlin Music Video Awards Best Visual Effects Runner-up [26]

Credits and personnel

[edit]

Credits adapted from YouTube.[12]

Musicians

[edit]
  • Selena Gomez – vocals, songwriting
  • Tainy – songwriting, production, programming
  • Jota Rosa – production, programming
  • Albert Hype – production, programming
  • Neon16 – production
  • Abner Cordero Boria – songwriting
  • Christopher Carballo Ramos – songwriting
  • Andrea Mangiamarchi – songwriting
  • Alejandro Borrero – songwriting
  • Ivanni Rodríguez – songwriting
  • Ricardo López Lalinde – songwriting

Technical

[edit]
  • Serban Ghenea – mixing, studio personnel
  • John Hanes – mix engineering, studio personnel
  • John Janick – A&R, studio personnel, production coordinating
  • Sam Riback – A&R, studio personnel, production coordinating
  • Vanessa Angiuli – A&R, studio personnel, production coordinating
  • Lex Borrero – A&R, studio personnel, production coordinating
  • Ivanni Rodríguez – A&R, studio personnel, production coordinating
  • Aleen Keshishian – studio personnel, production coordinating
  • Zack Morgenroth – studio personnel, production coordinating
  • Bart Schoudel - vocal production, engineering, studio personnel
  • Chris Gehringer – master engineering, studio personnel
  • Angelo Carretta – engineering, studio personnel

Charts

[edit]
Chart performance for "De Una Vez"
Chart (2021) Peak
position
Argentina (Argentina Hot 100)[27] 91
Canada (Canadian Hot 100)[28] 91
Costa Rica Anglo (Monitor Latino)[29] 8
Ecuador Anglo (Monitor Latino)[30] 14
Global 200 (Billboard)[31] 40
Global Excl. US (Billboard)[32] 36
Guatemala Anglo (Monitor Latino)[33] 11
Hungary (Single Top 40)[34] 39
Ireland (IRMA)[35] 100
New Zealand Hot Singles (RMNZ)[36] 16
Panama Anglo (Monitor Latino)[37] 4
Paraguay Anglo (Monitor Latino)[38] 10
Portugal (AFP)[39] 67
Spain (PROMUSICAE)[40] 62
UK Singles Downloads (OCC)[41] 63
Uruguay Anglo (Monitor Latino)[42] 14
US Billboard Hot 100[43] 92
US Hot Latin Songs (Billboard)[44] 4
Venezuela Anglo (Monitor Latino)[45] 9

Release history

[edit]
Release history for "De Una Vez"
Region Date Format Label(s) Ref.
Various January 14, 2021
Interscope [46]

References

[edit]
  1. ^ "Selena Gomez Says Her Upcoming Spanish Album Was Recorded Almost Entirely Over Zoom". Billboard. Archived from the original on February 21, 2021. Retrieved February 9, 2021.
  2. ^ Willen, Claudia. "Selena Gomez says she experienced 'a sliver of racism' growing up". Insider. Retrieved February 25, 2021.
  3. ^ "Listen to Selena Gomez's Romantic Spanish-Language Song "De Una Vez"". E! Online. Archived from the original on January 15, 2021. Retrieved January 15, 2021.
  4. ^ "Selena Gomez confirms Spanish record with new single De Una Vez". PopBuzz. Archived from the original on January 14, 2021. Retrieved January 14, 2021.
  5. ^ "Selena Gomez Fans Are Convinced She Has Spanish-Language Music Coming". Billboard. Archived from the original on January 18, 2021. Retrieved January 14, 2021.
  6. ^ @selenagomez (January 14, 2021). "✨ De Una Vez ✨ Esta noche. Presave ahora. // Tonight. Presave Now" (Tweet). Retrieved January 14, 2021 – via Twitter.
  7. ^ a b Flores, Griselda (January 14, 2020). "Selena Gomez Drops Highly Anticipated Spanish Single 'De Una Vez': Stream It Here". Billboard. Archived from the original on January 15, 2021. Retrieved January 15, 2021.
  8. ^ "Selena Gomez Announces Her Second Spanish Single "De Una Vez"". Seventeen. January 14, 2021. Archived from the original on January 14, 2021. Retrieved January 14, 2021.
  9. ^ a b Média, Bell. "WATCH: Selena Gomez Debuts 'De Una Vez'". iHeart Radio. Archived from the original on January 15, 2021. Retrieved January 15, 2021.
  10. ^ "Selena Gomez's Second Spanish-Language Single 'De Una Vez' Is Coming Incredibly Soon". Billboard. January 14, 2021. Archived from the original on January 15, 2021. Retrieved January 14, 2021.
  11. ^ a b "Selena Gomez unveils new single "De Una Vez": Stream". Consequence of Sound. January 15, 2021. Archived from the original on January 15, 2021. Retrieved January 15, 2021.
  12. ^ a b "De Una Vez". YouTube. January 15, 2021. Archived from the original on January 18, 2021. Retrieved January 24, 2021.
  13. ^ Bailey, Alyssa (January 15, 2021). "Selena Gomez's 'De Una Vez' Lyrics Capture the Beauty of Overcoming Heartbreak". Elle. Archived from the original on January 15, 2021. Retrieved January 15, 2021.
  14. ^ Mylrea, Hannah (March 11, 2021). "Selena Gomez – 'Revelación' EP review: love and self-confidence abound". NME. Archived from the original on March 12, 2021. Retrieved March 12, 2021.
  15. ^ "Selena Gomez's 'De Una Vez' Is About Healing From a Broken Heart: Lyric Translation". Billboard. Archived from the original on January 15, 2021. Retrieved January 15, 2021.
  16. ^ a b c Legaspi, Althea (January 15, 2021). "Selena Gomez Chronicles Her Evolution in New Spanish Language 'De Una Vez' Video". Rolling Stone. Archived from the original on January 15, 2021. Retrieved January 15, 2021.
  17. ^ a b c d Okwodu, Janelle (January 15, 2021). "Selena Gomez Shares the Story Behind Her Enchanting Music Video, 'De Una Vez'". Vogue. Archived from the original on January 15, 2021. Retrieved January 15, 2021.
  18. ^ @selenagomez (January 14, 2021). "The video for 'De Una Vez' premieres in an hour – join the premiere now! // El video 'De Una Vez' se estrena en una hora – ¡únete al estreno ya!" (Tweet). Retrieved January 14, 2021 – via Twitter.
  19. ^ "Selena Gomez - De Una Vez (Official Video)". YouTube. January 15, 2021. Archived from the original on January 15, 2021. Retrieved January 15, 2021.
  20. ^ "2021 Latin American Music Awards Nominees: Vote Now". Telemundo. March 2, 2021. Archived from the original on March 2, 2021. Retrieved March 3, 2021.
  21. ^ Midkiff, Sarah. "Selena Gomez Makes A Case For Putting Flowers In Your Hair Right Now". Refinery29. Archived from the original on January 18, 2021. Retrieved January 15, 2021.
  22. ^ Nesvig, Kara (January 15, 2021). "Selena Gomez's "De Una Vez" Dress is a Nod to Frida Kahlo". Teen Vogue. Archived from the original on January 15, 2021. Retrieved January 16, 2021.
  23. ^ Bailey, Alyssa (January 15, 2021). "Selena Gomez's Makeup Artist Melissa Murdick on How Her 'De Una Vez' Rare Beauty Look Came to Be". Elle. Archived from the original on January 16, 2021. Retrieved January 16, 2021.
  24. ^ Flores, Griselda (April 15, 2021). "2021 Latin AMAs Winners: Complete List". Billboard. Retrieved September 28, 2021.
  25. ^ "Los 2021 Latin GRAMMYs Nominees Announced: See The Complete List". Recording Academy. September 28, 2021. Retrieved September 28, 2021.
  26. ^ "Berlin Music Video Awards: Nominees 2020". Berlin MVA. June 30, 2021. Retrieved March 26, 2022.
  27. ^ "Selena Gomez – Chart History (Argentina Hot 100)" Billboard Argentina Hot 100 Singles for Selena Gomez. Retrieved January 28, 2021.
  28. ^ "Selena Gomez Chart History (Canadian Hot 100)". Billboard. Retrieved January 26, 2021.
  29. ^ "Top 20 Costa Rica Anglo – Del 18 al 24 de Enero, 2021". Monitor Latino. Archived from the original on February 1, 2021. Retrieved January 25, 2020.
  30. ^ "Top 20 Ecuador Anglo – Del 18 al 24 de Enero, 2021". Monitor Latino. Archived from the original on January 31, 2021. Retrieved January 25, 2020.
  31. ^ "Selena Gomez Chart History (Global 200)". Billboard. Retrieved January 25, 2021.
  32. ^ "Selena Gomez (Global Excl. US)". Billboard. Retrieved May 14, 2021.
  33. ^ "Top 20 Guatemala Anglo – Del 18 al 24 de Enero, 2021". Monitor Latino. Archived from the original on February 1, 2021. Retrieved January 25, 2020.
  34. ^ "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Single (track) Top 40 lista. Magyar Hanglemezkiadók Szövetsége. Retrieved January 28, 2021.
  35. ^ "IRMA – Irish Charts". Irish Recorded Music Association. Archived from the original on June 14, 2017. Retrieved January 22, 2021.
  36. ^ "NZ Hot Singles Chart". Recorded Music NZ. January 25, 2021. Archived from the original on January 29, 2021. Retrieved January 23, 2021.
  37. ^ "Top 20 Panama Anglo – Del 18 al 24 de Enero, 2021". Monitor Latino. Archived from the original on January 30, 2021. Retrieved January 25, 2020.
  38. ^ "Top 20 Paraguay Anglo – Del 18 al 24 de Enero, 2021". Monitor Latino. Archived from the original on January 31, 2021. Retrieved January 25, 2020.
  39. ^ "Selena Gomez – De Una Vez". AFP Top 100 Singles. Retrieved February 25, 2022.
  40. ^ "Selena Gomez – De Una Vez" Canciones Top 50. Retrieved February 25, 2022.
  41. ^ "Official Singles Downloads Chart Top 100". Official Charts Company. Retrieved June 21, 2022.
  42. ^ "Top 20 Uruguay Anglo – Del 18 al 24 de Enero, 2021". Monitor Latino. Archived from the original on February 1, 2021. Retrieved January 25, 2020.
  43. ^ "Selena Gomez Chart History (Hot 100)". Billboard. Retrieved January 25, 2021.
  44. ^ "Selena Gomez Chart History (Hot Latin Songs)". Billboard. Retrieved January 26, 2021.
  45. ^ "Top 20 Venezuela Anglo – Del 18 al 24 de Enero, 2021". Monitor Latino. Archived from the original on January 30, 2021. Retrieved January 25, 2020.
  46. ^ "Selena Gomez Announces New Spanish-Language Single 'De Una Vez'". Entertainment Tonight. January 14, 2021. Archived from the original on January 18, 2021. Retrieved January 18, 2021.
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