English: The sponsor logo of SAS Arena (introduced 5. August 2004 with the release of a press statement by Messecenter Herning, in use until 1. July 2009) - an
association football stadium located in
Herning,
Denmark, also known as
MCH Arena, and the home ground of
Danish association football club
FC Midtjylland. The logo design adheres to the corporate identity guidelines of the
Scandinavian multi-national
airline Scandinavian Airlines System (abbreviated
SAS), that states the same proprietary typeface
‘Scandinavian Regular’ (designet af
Monotype Imaging in 1998) must be used everywhere in the company. According to the "SAS Identity Manual" as of 1. April 2003, the identity colors is "
SAS Blue" (RGB color: R 0, G 0, B 153) and white (RGB color: R 255, G 255, B 255). Made specifically for the marketing department at SAS Scandinavian Airlines Danmark A/S. See also the
Scandinavian Airlines logo, that was designed by
"Stockholm Design Lab" (SDL) in 1998.
Dansk: Sponsorlogoet for SAS Arena (introduceret den 5. august 2004 ifm. med en pressemeddelelse fra Messecenter Herning, i brug indtil 1. juli 2009) - et
fodbold stadion lokaliseret i
Herning,
Danmark, også kendt som
MCH Arena, og hjemmebane for den
danske fodboldklub
FC Midtjylland. Logoets design følger virksomhedens retningslinjer for identitet for det multinationale
skandinaviske flyselskab Scandinavian Airlines System (forkortet
SAS), som dikterer at den samme proprietære skrifttype kaldet
‘Scandinavian Regular’ (designet af
Monotype Imaging i 1998) skal benyttes overalt i koncernen. Ifølge "SAS Identity Manual" pr. 1. april 2003, er identitetsfarverne "
SAS Blue" (RGB farve: R 0, G 0, B 153) og hvid (RGB farve: R 255, G 255, B 255). Lavet specifikt til marketingsafdelingen hos SAS Scandinavian Airlines Danmark A/S. Se også
logoet for Scandinavian Airlines, som blev designet af
"Stockholm Design Lab" (SDL) i 1998.