Hallensteins Glassons

Hallensteins Glassons

Company type	Public
Traded as	NZX: HLG
Industry	Retail Fashion Clothing
Founded	1873; 151 years ago
Headquarters	Auckland , New Zealand
Area served	New Zealand, Australia
Products	Clothes, apparel, accessories, personal care, footwear
Website	www.hallensteinglasson.co.nz www.hallensteins.com www.glassons.com

Hallensteins Glassons is a New Zealand fashion company based in Auckland, with stores in New Zealand and Australia.

Hallensteins (or Hallenstein Brothers) is a men's fashion, street and lifestyle retailer. It sells a range of men's fashion, clothing, footwear and accessories, ranging from street and lifestyle wear to contemporary formal dress. The company also designs and produces the in-house brands Hallensteins and HBrothers. It has 46 stores across New Zealand and Australia, including 12 in Auckland.^[1]

Glassons is a women's fashion retailers, selling a range of women's clothing and swimwear. It has 72 stores, including 12 in Auckland.^[2]

Hallenstein Brothers is a stockist, designer and developer of Ekocycle, a line of environmentally conscious suits crafted by using a blend of recycled materials, sophisticated shapes and refined cuts. The Hallenstein Brothers brand HBrothers, The Coca-Cola Corporation and musician Will.i.am^[3][4][5] developed the Ekocycle project as an investment in and exploration of the future of international sustainable and environmentally friendly retailing.^[6]

In 2015 the HBrothers brand in conjunction with Harrods launched an exclusive new range in further support of the Ekocycle line.^{[citation needed]}

Hallenstein Glasson Holdings Limited was formed in 1985 through the merger between Hallensteins and Glassons.^[7][8]

During the initial COVID-19 pandemic in New Zealand, Hallensteins Glassons staff received $5.18 million in wage subsidies from the New Zealand Government, with $2.48 million going to staff in Hallenstein Brothers stores.^[9] The company posted $28 million in profit in the 2019-20 financial year and paid a dividend to shareholders, but did not repay the subsidy.^[9][10][11]

Bendix Hallenstein established his first clothing and department store at The Octagon, Dunedin in 1876.^{[12][13][14][15][16]} By 1900, Hallensteins had 34 stores.^[12]

In 2017, Hallensteins had 42 stores.^[12]

Hallenstein Brothers has launched several campaigns^[17][18] featuring collaborations between musicians The Script filmed in Cuba^[19][20][21] and motocross rider Carey Hart filmed at the Bonneville Salt Flats.^[22] In 2019 the company launched a campaign with model Laura Evans at the forefront, inviting women to wear their skinny fit suits.^[23]

Glassons was founded in Christchurch in 1918 by JH Glasson, later joined by his brother CV Glasson. The business was originally a mail-order clothing supplier, but began manufacturing its own clothing, with a focus on womenswear. The original Glassons store operated as a warehouse, selling to the public below retail pricing. Through the mid-20th century, the business expanded to sell clothing for all ages and genders.^[24]

In 1958 the business was taken over by JV Glasson, son of the founder. He expanded Glassons to multiple stores in Christchurch. RD Glasson - the widow of JV Glasson - took over the business in 1964. Her son Tim Glasson took over the business in the 1960s and transformed Glassons into a women's fashion retailer with relatively inexpensive pricing. Throughout the later decades of the 20th century, Glassons expanded around New Zealand and to Australia.^[25]

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