Jerry Kennelly

Jerry Kennelly is an Irish photojournalist and entrepreneur, and founder of Stockbyte and Tweak.com.[1]

Career

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Kennelly started his career by working in his family's newspaper, Kerry's Eye, founded in 1974 by his parents, Pádraig Kennelly and Joan Kennelly, with his brothers, Padraig Jnr, Brendan and Kerry.[2][3] Kennelly went on to start Newsfax in 1981 which was an independent news and photo agency serving Irish and international newspapers, magazines and broadcast media.[4]

In 1996, Kennelly and a small team began working on the creation of Europe's first digital stock photography library. It was initially called Stockpix, later renamed Stockbyte. Stockbyte offered CDs containing 100 images launched at Macworld in San Francisco in January 1997. Two years later, Stockbyte offered online downloads of all its imagery.[5][6]

Kennelly is the co-founder of several not-for-profit ventures in Ireland such as the Young Entrepreneur Programme, the Junior Entrepreneur Programme, and the Endeavour Programme. The Young Entrepreneur Programme ran for several years, during which over 5,000 teenagers took part and developed business plans under the mentorship of Ireland's entrepreneurs. The Endeavour Programme sought to help Irish start-up businesses which were mentored by leading entrepreneurs.[7][8] Kennelly remains the co-founder and chairman of the Junior Entrepreneur Programme since 2010 which helps fifth and sixth class students in Ireland learn about entrepreneurship.[9][10][11] 90,000 eleven and twelve year old children have started businesses in their classrooms as part of JEP since the programme began.

In 2011, Kennelly launched Tweak.com, for small and medium businesses to achieve graphic design and marketing materials through an online tool. In 2016, Kennelly launched Tweak Cloud which is an online application that allows brands to edit their brand assets online. Known today simply as Tweak, it has expanded into a self-service marketing application empowering brands and agencies to manage digital assets, brand templates, eCommerce merchandising and social media and integrating with their brand’s data, pricing and copy libraries.[12][13]

References

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  1. ^ "An Irish entrepreneur by design: Jerry Kennelly". IrishCentral.com. 22 March 2017. Retrieved 23 December 2017.
  2. ^ Brouder, Simon (25 May 2011). "Tributes paid to Padraig Kennelly of Kerry's Eye". Independent.ie. Retrieved 23 December 2017.
  3. ^ "End of an era for Kerry's Eye as founding editor Padraig retires - Independent.ie". independent.ie. Retrieved 3 January 2018.
  4. ^ Newsdesk, Independent.ie (31 August 2017). "Entrepreneur Jerry Kennelly receives prestigious TK Whitaker Award". Independent.ie. Retrieved 23 December 2017.
  5. ^ Lillington, Karlin (21 March 2013). "StockByte success should be an inspiration". The Irish Times. Retrieved 23 December 2017.
  6. ^ "Mr. Jerry Kennelly - Institute of Technology Tralee". www.ittralee.ie. Retrieved 3 January 2018.
  7. ^ "Endeavour Programme may see 90 new businesses in Kerry - Independent.ie". independent.ie. Retrieved 3 January 2018.
  8. ^ "Govt turns its back on Young Entrepreneurs - Independent.ie". independent.ie. Retrieved 3 January 2018.
  9. ^ "A lesson for life: you're never too young to start a business". The Irish Times. 21 March 2013. Retrieved 23 December 2017.
  10. ^ Murray, Sean. "These 6th class pupils in Offaly turned a profit with this practical solution for head lice". thejournal.ie. Retrieved 3 January 2018.
  11. ^ "The Junior Entrepreneur Programme aimed at 5th and 6th class - HerFamily.ie". herfamily.ie. Retrieved 3 January 2018.
  12. ^ "Irish website delivers professional design and print services at fraction of cost". The Irish Times. 21 March 2013. Retrieved 23 December 2017.
  13. ^ "Doctorate in hand, Jerry tweaks business idea". irishexaminer.com. 29 September 2010. Retrieved 3 January 2018.
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